{"id":246173,"date":"2025-05-18T21:20:41","date_gmt":"2025-05-18T21:20:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-134\/"},"modified":"2025-05-18T21:20:41","modified_gmt":"2025-05-18T21:20:41","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-134","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=246173","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


\n<\/p>\n

\n

Retailers On The Latest Developments In The Agave Category\u00a0<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMay 16, 2025<\/a><\/span><\/p>\n

Agave spirits like Tequila and mezcal have benefited from a wave of consumer interest, with diverse demographics training their focus on super-premium offerings. \u201cAs you see liquor sales as a whole unfortunately slow down, Tequila is still going very strong,\u201d says Mike Moreno Jr., co-owner of Moreno\u2019s Casa Tequilera & Liquors in Chicago.<\/p>\n

Moreno sees more women and African Americans becoming interested in Tequila. Tastings and educational seminars have been keys to category expansion at the retail tier. Moreno\u2019s typically hosts two to six educational seminars a week ranging in price from $20-$100, and at least half of them feature Tequila.<\/p>\n

Don Julio ($45 a 750-ml. of Reserva Blanco), Centenario ($24 a 750-ml. of Blanco or Reposado), and 100 A\u00f1os ($12 a 750-ml. of Blanco or Reposado) lead Tequila sales at Moreno\u2019s. \u201cThe trend of people buying $100 bottles and up during the pandemic has kind of died,\u201d Moreno says. \u201cWith inflation and everything else, consumers are looking for a big bang for their buck. For the most part, people are looking for Tequilas in the $20 to $40 price point for cocktailing.\u201d Leading mezcal brands at Moreno\u2019s include Banhez Espadin & Barril Moreno\u2019s Edition ($30 a 750-ml.), 400 Conejos Espadin ($32 a 750-ml.), and Derrumbes Oaxaca ($75 a 750-ml.).<\/p>\n

At Sparrow Wine & Liquor Co. in Hoboken, New Jersey, in-store tastings and hand-selling are also driving Tequila sales. \u201cIn-store tastings are very important,\u201d says store manager and spirits and beer director Laz Luis. \u201cOnce the consumer has a chance to sample the product, they are exponentially more likely to become a repeat customer for that product if they enjoyed it. Simple person-to-person sales floor conversations with someone I see browsing the Tequila\/mezcal section helps win customers.\u201d<\/p>\n

Sparrow\u2019s two stores each carry more than 100 Tequila and 40 mezcal SKUs. Top-sellers include Casamigos Blanco ($50 a 750-ml.), Don Julio Blanco ($50 a 750-ml), and Espol\u00f2n Blanco ($30). \u201cThe growth of Tequila\u2019s popularity is driven by the consumer\u2019s understanding that it\u2019s a uniquely expressive spirit encapsulating the essence of the land it derives from, exactly how grapes do for wine,\u201d Luis says. \u201cAs a result, the consumer has a whole library of flavors to discover. Word of mouth is powerful, and social media magnifies its power.\u201d Mezcal sales at Sparrow are led by Banhez ($32 a 750-ml.), Dos Hombres ($60), and Qui\u00e9reme Mucho Espad\u00edn ($60).<\/p>\n

Tequila and mezcal are now confronting possible tariffs that could slow their bull run. \u201cA 10% tariff shouldn\u2019t affect the market that much,\u201d Moreno says. \u201cIf those tariffs go up to 25%, it would be detrimental to the fastest-growing spirits category. There are so many bars, restaurants, and liquor stores that have shifted over to or are focused on Tequila. The tariffs would hurt the economy, including a lot of small businesses such as myself.\u201d<\/p>\n

\u201cPotentially tariffs may make the average consumer wait a little longer before buying a premium product, slowing down sales in the current $40-$60 range,\u201d Luis adds.<\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Retailers On The Latest Developments In The Agave Category\u00a0 May 16, 2025 Agave spirits like Tequila and mezcal have benefited from a wave of consumer interest, with diverse demographics training their focus on super-premium offerings. \u201cAs you see liquor sales as a whole unfortunately slow down, Tequila is still going very strong,\u201d says Mike Moreno […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-246173","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=246173\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Retailers On The Latest Developments In The Agave Category\u00a0 May 16, 2025 Agave spirits like Tequila and mezcal have benefited from a wave of consumer interest, with diverse demographics training their focus on super-premium offerings. \u201cAs you see liquor sales as a whole unfortunately slow down, Tequila is still going very strong,\u201d says Mike Moreno […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=246173\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-18T21:20:41+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=246173#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=246173\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Exclusive news and research on the wine, spirits and beer business\",\"datePublished\":\"2025-05-18T21:20:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=246173\"},\"wordCount\":545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Beer\",\"Business\",\"EXCLUSIVE\",\"NEWS\",\"Research\",\"spirits\",\"Wine\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=246173#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=246173\",\"url\":\"https:\/\/fivemor.com\/?p=246173\",\"name\":\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-05-18T21:20:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=246173#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=246173\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=246173#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exclusive news and research on the wine, spirits and beer business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=246173","og_locale":"en_US","og_type":"article","og_title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","og_description":"Retailers On The Latest Developments In The Agave Category\u00a0 May 16, 2025 Agave spirits like Tequila and mezcal have benefited from a wave of consumer interest, with diverse demographics training their focus on super-premium offerings. \u201cAs you see liquor sales as a whole unfortunately slow down, Tequila is still going very strong,\u201d says Mike Moreno […]","og_url":"https:\/\/fivemor.com\/?p=246173","og_site_name":"Som2ny Network","article_published_time":"2025-05-18T21:20:41+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=246173#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=246173"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Exclusive news and research on the wine, spirits and beer business","datePublished":"2025-05-18T21:20:41+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=246173"},"wordCount":545,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["Beer","Business","EXCLUSIVE","NEWS","Research","spirits","Wine"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=246173#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=246173","url":"https:\/\/fivemor.com\/?p=246173","name":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-05-18T21:20:41+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=246173#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=246173"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=246173#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Exclusive news and research on the wine, spirits and beer business"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/246173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246173"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/246173\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246173"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=246173"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=246173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}