{"id":246166,"date":"2025-05-18T21:13:27","date_gmt":"2025-05-18T21:13:27","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/apple-amazon-and-more-top-creative-ads-of-the-week\/"},"modified":"2025-05-18T21:13:27","modified_gmt":"2025-05-18T21:13:27","slug":"apple-amazon-and-more-top-creative-ads-of-the-week","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=246166","title":{"rendered":"Apple, Amazon and more: top creative ads of the week"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I hardly came across any clutter-breaking ads over the last weeks or so and hence did not <a href=\"https:\/\/bhatnaturally.com\/2025\/05\/04\/flipkart-sale-british-airways-and-more-top-new-creative-ads\/\">publish any curated list<\/a> last week, like I usually do. This week\u2019s short list includes ad from Apple, Stella Artois and more.<\/p>\n<p><strong>Mac to school: features as benefits<\/strong><\/p>\n<p>The <a href=\"https:\/\/www.apple.com\/education\/college-students\/\">college community<\/a> is a big market for Apple in the US. Every year, they run campaigns focused on the student community. While the iPhone is a common device in the US, Apple has to contend with a strong presence of Windows in the PC market. A new campaign focuses on specific features such as AirDrop and iPhone Mirroring to convey the benefit of how using a Mac can help one overcome a sticky situation in college.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>No matter what you study, ace it with Mac and iPad. Count on superspeed, long battery life, and devices that work together easily \u2014 from your first class to graduation and beyond. And with Apple\u00a0Intelligence, you can write, express yourself, and get things done effortlessly.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Mac | Dropped In | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/D-UGw9c-H64?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Mac | Mirrored | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/pmyBHUIrQic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Mac | Pointed | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/dl-po6sw55E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>All the three have a common visual grammar (even a thought-through video thumbnail) with showcasing a feature with an obvious benefit. Another one focused on <a href=\"https:\/\/www.apple.com\/newsroom\/2025\/05\/apple-unveils-powerful-accessibility-features-coming-later-this-year\/\">accessibility<\/a> highlights the Magnifier which can connect to your iPhone camera so you can zoom in on a screen or whiteboard. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Magnifier on Mac | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/R3rBlZGEssw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>DIRECTV: nothing on your roof<\/strong><\/p>\n<p>One can extrapolate \u2018No satellite dish required\u2019 as rooftops bereft of the familiar (at least to a certain age group) DTH antenna. A hilarious new spot from DIRECTV takes \u2018nothing on your roof\u2019 one step further with a memorable visual hook. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"DIRECTV | Nothing on Your Roof 2.0 | :80\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/TfOH2h2mt1U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: TBWA\\Chiat Day<\/p>\n<p><strong>Stella Artois: perfect serve<\/strong><\/p>\n<p>Sometimes, celebrity advertising makes sense. While we mostly see mindless \u2018holding pack and talking to camera\u2019 kind of celebrity ads, some brand associations have an idea, even if tenuous. A new film draws a parallel between the art of serving (on the court) and Stella Artois\u2019 pour into a chalice.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhether it\u2019s perfecting a serve on the court or pouring the perfect glass,\u00a0it\u2019s the small details that create something truly memorable.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>Agency: GUT Miami<\/p>\n<p><strong>Amazon: har din behtar<\/strong><\/p>\n<p>It\u2019s common to see mild envy at play when one sees a neighbour\u2019s home decor or garden. That aspect is at the centre of an ad for Amazon, which could have simply chosen to list the products shown but chose to package it in a story.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Amazon.in | Har Din Behtar: Balcony | 60s\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/qiosdYnSu_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Ogilvy<\/p>\n<p><strong>OVO: do energy differently<\/strong><\/p>\n<p>Personification of an object to dramatise a concept is common in advertising. A new spot for an <a href=\"https:\/\/www.ovoenergy.com\/\">energy brand<\/a> brings alive gadgets which chase a protagonist in a horror-movie style only to be \u2018tamed\u2019 as expected.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Do energy differently\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/L3V53gxfJ9o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Saatchi &amp; Saatchi<\/p>\n<p><strong>Lipton: tea changes everything<\/strong><\/p>\n<p>Before-after? Problem-solution? Two adversaries becoming friends over the love of a common thing? We\u2019ve seen it all but elements of all these work well in a new platform for Lipton Iced Tea. Globally, fizzy carbonated drinks are increasingly seen as unhealthy. In that context, iced tea as catalyst for mood changer, beyond just refreshment has potential, when presented in an unlikely situation \u2013 beyond colleges &amp; Generation Z. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Lipton Ice Tea | Tea Changes Everything - Pirates\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/_poRUmLranI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: adam&amp;eveDDB<\/p>\n<p><strong>SBS Australia: We Go There (You Won\u2019t See This On Regular TV)<\/strong><\/p>\n<p>Apparently, SBS is the national multilingual, multicultural and indigenous media organisation for Australians. As SBS celebrates its 50th birthday in 2025, a new campaign celebrates their history \u2018<em>of taking risks, breaking boundaries, and being willing to tread where others won\u2019t<\/em>. Aside from a TVC the campaign involves outdoor (which I liked more than the TVC).<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"We Go There (You Won&#039;t See This On Regular TV)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/AUrq7JjMlYw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"433\" data-attachment-id=\"46465\" data-permalink=\"https:\/\/bhatnaturally.com\/2025\/05\/18\/apple-amazon-and-more-top-creative-ads-of-the-week-mac-lipton-iced-te\/outdoor-creative_sm-9w0khf47\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/Outdoor-creative_SM.9w0Khf47.jpg?fit=3840%2C2159&amp;ssl=1\" data-orig-size=\"3840,2159\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Outdoor-creative_SM.9w0Khf47\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/Outdoor-creative_SM.9w0Khf47.jpg?fit=800%2C450&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/Outdoor-creative_SM.9w0Khf47.jpg?fit=770%2C433&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/Outdoor-creative_SM.9w0Khf47.jpg?resize=770%2C433&amp;ssl=1\" alt=\"\" class=\"wp-image-46465\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/Outdoor-creative_SM.9w0Khf47.jpg?resize=1160%2C652&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/Outdoor-creative_SM.9w0Khf47.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/Outdoor-creative_SM.9w0Khf47.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/Outdoor-creative_SM.9w0Khf47.jpg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/Outdoor-creative_SM.9w0Khf47.jpg?w=2310&amp;ssl=1 2310w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<p>Agency: Droga5<\/p>\n<p>Which one was your favourite? Do comment in.<\/p>\n<p>\t\t<span id=\"wordads-inline-marker\" style=\"display: none;\"\/><\/p>\n<div class=\"sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded\" id=\"like-post-wrapper-154572844-46393-6829cf524e1cc\" data-src=\"https:\/\/widgets.wp.com\/likes\/?ver=14.7-a.3#blog_id=154572844&amp;post_id=46393&amp;origin=bhatnaturally.com&amp;obj_id=154572844-46393-6829cf524e1cc\" data-name=\"like-post-frame-154572844-46393-6829cf524e1cc\" data-title=\"Like or Reblog\">\n<h3 class=\"sd-title\">Like this:<\/h3>\n<p><span class=\"button\"><span>Like<\/span><\/span> <span class=\"loading\">Loading&#8230;<\/span><\/p>\n<p><span class=\"sd-text-color\"\/><a class=\"sd-link-color\"\/><\/div>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v21.0&#038;appId=749202212569002&#038;autoLogAppEvents=1\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I hardly came across any clutter-breaking ads over the last weeks or so and hence did not publish any curated list last week, like I usually do. This week\u2019s short list includes ad from Apple, Stella Artois and more. Mac to school: features as benefits The college community is a big market for Apple in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":246167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,2100,1332,1087,213,1619],"dealstore":[],"offerexpiration":[],"class_list":["post-246166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-amazon","tag-apple","tag-creative","tag-top","tag-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple, Amazon and more: top creative ads of the week - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=246166\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple, Amazon and more: top creative ads of the week - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I hardly came across any clutter-breaking ads over the last weeks or so and hence did not publish any curated list last week, like I usually do. 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