{"id":244830,"date":"2025-05-17T06:48:18","date_gmt":"2025-05-17T06:48:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/the-engine-that-powers-challenger-brands\/"},"modified":"2025-05-17T06:48:18","modified_gmt":"2025-05-17T06:48:18","slug":"the-engine-that-powers-challenger-brands","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=244830","title":{"rendered":"The Engine That Powers Challenger Brands &#8211;"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"wpb_wrapper\">\n<h4 class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><strong>If you want to build a powerful brand, don\u2019t start with marketing. Start with culture.<\/strong><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">That may sound counterintuitive coming from a guy who runs an advertising agency, but after decades of <a href=\"https:\/\/theloomisagency.com\/approach\/\" target=\"_blank\" rel=\"noopener\">helping challenger brands<\/a> succeed, I can tell you without hesitation: the strongest brands aren\u2019t built on clever taglines or bigger ad budgets. They\u2019re built from the inside out, starting with culture.<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">At LOOMIS, we\u2019ve long believed in the unique power of challenger brands\u2014companies that, by definition, aren\u2019t category leaders, but who behave like they are. They disrupt convention. They refuse to play by the old rules. And they leverage every advantage they have to punch above their weight. But the most powerful, uncopyable advantage any company can have is a great <a href=\"https:\/\/theloomisagency.com\/culture\/\" target=\"_blank\" rel=\"noopener\">culture.<\/a><\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">Take, for example, the regional mattress retailer we worked with during the depths of the Great Recession. The economy was tanking, consumer spending was drying up, and his 30-store chain was struggling to stay afloat. He didn\u2019t have the money to outspend competitors, and his advertising was indistinguishable from the rest of the category. But once we looked under the hood, we found something extraordinary.<\/span><\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><strong>It starts with an insight.<\/strong><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">This company had a culture that prized customer experience above all else. Their sales process was consultative, not pushy. Their staff was trained relentlessly to help customers find the right mattress, not just the most expensive one. And because of that culture, their return rate was practically nonexistent\u2014an unheard-of feat in an industry infamous for buyer\u2019s remorse.<\/span><\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>If you want to build a powerful brand, don\u2019t start with marketing. Start with culture. That may sound counterintuitive coming from a guy who runs an advertising agency, but after decades of helping challenger brands succeed, I can tell you without hesitation: the strongest brands aren\u2019t built on clever taglines or bigger ad budgets. They\u2019re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[18039,8397,18040,13829,18041,18043,77986,3733,18045,21739,5351,18048,18049],"dealstore":[],"offerexpiration":[],"class_list":["post-244830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ad-agency","tag-advertising","tag-advertising-agency","tag-brands","tag-challenger","tag-challenger-brands","tag-company-culture","tag-culture","tag-dallas-advertising-agency","tag-engine","tag-powers","tag-top-10-dallas-ad-agency","tag-top-dfw-advertising-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Engine That Powers Challenger Brands - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=244830\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Engine That Powers Challenger Brands - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"If you want to build a powerful brand, don\u2019t start with marketing. Start with culture. That may sound counterintuitive coming from a guy who runs an advertising agency, but after decades of helping challenger brands succeed, I can tell you without hesitation: the strongest brands aren\u2019t built on clever taglines or bigger ad budgets. They\u2019re [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=244830\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-17T06:48:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=244830#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=244830\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"The Engine That Powers Challenger Brands &#8211;\",\"datePublished\":\"2025-05-17T06:48:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=244830\"},\"wordCount\":269,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=244830#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg\",\"keywords\":[\"ad agency\",\"advertising\",\"advertising agency\",\"Brands\",\"challenger\",\"challenger brands\",\"company culture\",\"culture\",\"dallas advertising agency\",\"ENGINE\",\"Powers\",\"top 10 Dallas Ad Agency\",\"top DFW advertising agency\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=244830#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=244830\",\"url\":\"https:\/\/fivemor.com\/?p=244830\",\"name\":\"The Engine That Powers Challenger Brands - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=244830#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=244830#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg\",\"datePublished\":\"2025-05-17T06:48:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=244830#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=244830\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=244830#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg\",\"width\":2560,\"height\":1708},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=244830#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Engine That Powers Challenger Brands &#8211;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Engine That Powers Challenger Brands - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=244830","og_locale":"en_US","og_type":"article","og_title":"The Engine That Powers Challenger Brands - Som2ny Network","og_description":"If you want to build a powerful brand, don\u2019t start with marketing. Start with culture. That may sound counterintuitive coming from a guy who runs an advertising agency, but after decades of helping challenger brands succeed, I can tell you without hesitation: the strongest brands aren\u2019t built on clever taglines or bigger ad budgets. They\u2019re [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=244830","og_site_name":"Som2ny Network","article_published_time":"2025-05-17T06:48:18+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=244830#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=244830"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"The Engine That Powers Challenger Brands &#8211;","datePublished":"2025-05-17T06:48:18+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=244830"},"wordCount":269,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=244830#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg","keywords":["ad agency","advertising","advertising agency","Brands","challenger","challenger brands","company culture","culture","dallas advertising agency","ENGINE","Powers","top 10 Dallas Ad Agency","top DFW advertising agency"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=244830#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=244830","url":"https:\/\/fivemor.com\/?p=244830","name":"The Engine That Powers Challenger Brands - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=244830#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=244830#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg","datePublished":"2025-05-17T06:48:18+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=244830#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=244830"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=244830#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/May-Culture-blog-main-image-scaled.jpg","width":2560,"height":1708},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=244830#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"The Engine That Powers Challenger Brands &#8211;"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/244830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244830"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/244830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/244831"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=244830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=244830"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=244830"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=244830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}