{"id":244542,"date":"2025-05-17T03:20:52","date_gmt":"2025-05-17T03:20:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/tips-to-boost-sales-with-websites-marketing\/"},"modified":"2025-05-17T03:20:52","modified_gmt":"2025-05-17T03:20:52","slug":"tips-to-boost-sales-with-websites-marketing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=244542","title":{"rendered":"Tips to boost sales with Websites + Marketing"},"content":{"rendered":"


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Within an increasingly competitive ecommerce market, small business owners are always on the look out for an edge. In this article, we\u2019ll explore practical tips on how to leverage Websites + Marketing to boost your sales and make the most out of every available business opportunity.<\/p>\n

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Start the ecommerce website<\/a> you need with designs you\u2019ll love.<\/strong><\/p>\n<\/div>\n<\/div>\n

Tips to boost sales<\/h2>\n

Check out these five tips to boost your sales this year:<\/p>\n

    \n
  1. Create a visually compelling store experience.<\/a><\/strong><\/li>\n
  2. Capture more customers.<\/a><\/strong><\/li>\n
  3. Expand your sales by selling everywhere.<\/a><\/strong><\/li>\n
  4. Engage your audience with email and social posts.<\/a><\/strong><\/li>\n
  5. Create a winning customer experience wherever you are.<\/a><\/strong><\/li>\n<\/ol>\n

    Ready to jump in? Let\u2019s go.<\/p>\n

    1. Create a visually compelling store experience<\/h2>\n

    Consumers tend to decide whether they want to buy at the store within the first few seconds of browsing. For this reason, it\u2019s important to provide great visuals, make the information as easy and accessible to digest, and provide consumers with the right \u201cproof\u201d to make the purchase decision.<\/p>\n

    Here are some helpful tips on how to design your store to pack a visual punch:<\/p>\n

    Include a variety of in-context and product-only images<\/h3>\n

    Images are essential in helping customers make purchasing decisions. When you\u2019re creating images for your products, make sure to include the following:<\/p>\n

    \n
    \n

    Click the text to expand each section below for more information.<\/strong><\/em><\/p>\n<\/div>\n<\/div>\n

    \n
    \n
    \n
    \nIn-context shots that show products in use<\/strong><\/summary>\n

    These create an emotional bond and tell a story. It\u2019s also the perfect way to show your products in action or suggest a particular use for your product.<\/p>\n

    \"Person<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nProduct only shots<\/strong><\/summary>\n

    High-quality images of all your product angles, ideally with a white background for greater appeal.<\/p>\n

    \"Leather<\/figure>\n

    Pro tip:<\/strong> Need to remove an image background on the fly? Our GoDaddy Studio integration<\/a> can help.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    Customize your product images<\/h3>\n

    Using GoDaddy\u2019s Online Store Builder<\/a>, you also have a lot of flexibility on how to best showcase images throughout your store. Here are a few features that we recommend for your store:<\/p>\n

    \n
    \n
    \n
    \nFeatured products<\/strong><\/summary>\n

    If you have a featured product section<\/a> and product images that have a square orientation, use the Spotlight <\/b>layout to make them stand out.<\/p>\n

    \u00a0<\/p>\n

    \"Layout<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nProduct gallery<\/strong><\/summary>\n

    You may also sell products that have a certain size or shape, so the product images will likely look better in a specific orientation. To customize the shape in which those product images appear on your store, go to the store page, choose the Product Gallery<\/b> tab and then click Image Options<\/b>.<\/p>\n

    \"Product<\/figure>\n

    \"product<\/h4>\n

    Tip:<\/b> You can also enable a quick view option for your products from these menus. This gives your customers a quick and easy option to purchase products quickly. Here\u2019s the option that you\u2019ll need to enable:<\/p>\n

    \"\"<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nProduct detail pages<\/strong><\/summary>\n

    You can also make your product images stand out further on product detail pages by selecting the Hero Image<\/b> layout. This is great for showcasing beautiful product shots as the main focus of your product detail page.<\/p>\n

    To choose this layout, go to your store page, choose the Product Page<\/b> tab, then select the Layout <\/b>option.<\/p>\n

    \"Hero<\/figure>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    Create a stunning first impression and sense of urgency with a header<\/h3>\n

    Provide a powerful visual image (an in-context shot or aspirational image of your product being used) and pair it with an action button to shop. A streamlined landing page can be crucial when attempting to capture new customers, as well as repeat customers.<\/p>\n

    \n
    \"Cover<\/figure>\n<\/div>\n
    \n
    \n
    \n
    \nAdd a header<\/strong><\/summary>\n

    Go to the Website editor, click Header, <\/b>and select the Cover Media<\/b> to use.<\/p>\n

    \"Cover<\/figure>\n

    You can also add an Action Button<\/b> and specify the message. For an added touch, the message should emphasize an urgency to buy.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    Use the Photo Gallery to feature helpful product images<\/h3>\n

    You can also take advantage of merchandising beautiful product images through the photo gallery feature in Websites + Marketing.<\/p>\n

    \n
    \"Product<\/figure>\n<\/div>\n
    \n
    \n
    \n
    \nCreate a photo gallery<\/strong><\/summary>\n

    From your website editor, simply select Add a Section <\/b>and choose Photo Gallery<\/b>.<\/p>\n

    \"Photo<\/figure>\n

    You\u2019ll see various options on layouts to choose from and how your images are displayed. This is a great opportunity to show photos of customers using your product or in-context product shots, to create an appealing connection to your potential customer.<\/p>\n

    For more details on this feature, take a look at our photo gallery help guide<\/a>.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    Consider a single-column product photo gallery<\/h3>\n
    \n
    \"Single<\/figure>\n<\/div>\n

    Websites + Marketing Ecommerce also has the ability to display product photos in a single column. This option better showcases products that have multiple product images to view, especially on mobile devices<\/p>\n

    \n
    \n
    \n
    \nAdd a mobile-friendly single-column gallery<\/strong><\/summary>\n

    To access this option, you will need to be editing the Online Store section of your Websites + Marketing dashboard. From there, select the Layout Options <\/b>tab:<\/p>\n

    \"Mobile<\/figure>\n

    From there, select the desired number of columns:<\/p>\n

    \"Mobile<\/figure>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    Vertical product detail page layout<\/h3>\n
    \n
    \"vertical<\/figure>\n<\/div>\n

    For a more modern look, you can enable a vertical product detail page in Websites + Marketing Ecommerce. This is a great option for showcasing tall and wide product images.<\/p>\n

    \n
    \n
    \n
    \nAdd a vertical product layout<\/strong><\/summary>\n

    To enable this option:<\/p>\n

    \"Vertical<\/figure>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    Enable a promotional banner with limited time only messaging<\/h3>\n

    Let your customers know that you\u2019re having a sale or special offer so that they have a strong reason to purchase right then and there. You can have multiple sales happening throughout the year, but run one sale at a time so there is more urgency to purchase during those specific timeframes.<\/p>\n

    Your message should include content that mentions perks customers get for buying (for example, free shipping, sale pricing, free gift wrapping, etc.).<\/p>\n

    \n
    \"Banner<\/figure>\n<\/div>\n

    Learn more here<\/a>.<\/p>\n

    Showcase similar products in your store<\/h3>\n
    \n
    \"sofa<\/figure>\n<\/div>\n
    \n
    \"suggested<\/figure>\n<\/div>\n

    Similar products are an excellent way to cross-promote more of your products.<\/p>\n

    \n
    \n
    \n
    \nEnable similar product showcase<\/strong><\/summary>\n

    To enable this option, you’ll want to edit your Online Store page:<\/p>\n

    \"Enabling<\/figure>\n

    Once enabled, you’ll need to publish your site in order to see the suggested items section.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    Show available options with color swatches and display buttons<\/h3>\n
    \n
    \"Color<\/figure>\n<\/div>\n

    A great way to grab attention to the options available for your product would be through color swatches and display buttons. Having these options enabled can be a perfect upselling opportunity for your products. The available options for your customers can be seen on the product gallery and the product detail pages.<\/p>\n

    \n
    \n
    \n
    \nAdd color swatches<\/strong><\/summary>\n

    You can enable these options when adding or editing product options:<\/p>\n

    \"color<\/h3>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    Draw immediate attention to your promotions using the announcement pop-up add-on<\/h3>\n

    This will help let customers know immediately what promotions you are running and can also guide them to specific areas of your store they may be likelier to buy (such as sale or clearance items). Black Friday? Cyber Monday? Running a sale? Let your customers know!<\/p>\n

    To increase urgency, make sure to include a reason to buy now (for example, sale ends soon, limited time only, etc.) and an action button that directs users to the store products that are on sale.<\/p>\n

    Learn how to create a pop-up box here<\/a>.<\/p>\n

    Feature store categories in a compelling, visual way<\/h3>\n

    Product images aren’t the only visual that needs to look great. Ensure your categories stand out.<\/p>\n

    \n
    \n
    \n
    \nCreate a sale category<\/strong><\/summary>\n

    Creating a category specifically for sales helps your customers easily find limited-time sales you may be offering. You can create a category for items that are specifically on sale and then rearrange the order of that category so it shows up at the top of the list.<\/p>\n

    Our help center has more information<\/a> on how to create and manage categories.<\/p>\n<\/details>\n<\/div>\n

    \n
    \nEnhance a category\u2019s appeal with beautiful images<\/strong><\/summary>\n

    Add a beautiful image for each category as well as a description so that it stands out to consumers and is instantly recognizable when they are browsing through your store.<\/p>\n

    The category image that you select will display as a banner for your customers.<\/p>\n

    \"Category<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nShowcase select featured categories throughout your store<\/strong><\/summary>\n

    You can also feature select categories with beautiful imagery throughout your store. Go to the Websites + Marketing editor, select Add a section <\/b>and then choose Featured Categories<\/b>.<\/p>\n

    By selecting add an image, you can also specify where the image links to and point to a specific category.<\/p>\n

    \"Featured<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nCreate and showcase categories that help consumers narrow down what to buy<\/strong><\/summary>\n

    Guide customers on what products they should be looking at if they\u2019re not sure where to start.<\/p>\n

    Consider creating \u201cnew arrivals,\u201d \u201cbest sellers,\u201d and any \u201climited availability\u201d categories at the top of the category list to immediately draw in consumers.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n

    Having too many categories can distract customers.<\/p>\n<\/div>\n<\/blockquote>\n

    Focus on creating distinct groups of products and a narrowed-down list of categories so customers aren\u2019t bogged down with too many details and have trouble finding or understanding what they\u2019re looking for.<\/p>\n

    By the way, if you\u2019re interested in seeing these features in Websites + Marketing in action, check out our demo site<\/a><\/i>.\u00a0<\/i><\/p>\n

    Showcase product reviews<\/h3>\n

    Your customers will feel confident in their purchase decisions if they know others have purchased products from you and gave that purchase a thumbs up.<\/p>\n

    \n
    \n
    \n
    \nEnable product reviews<\/strong><\/summary>\n

    \"Store<\/h4>\n

    For each of the products you sell, allow customers to provide a review that\u2019s visible to other potential consumers. This is an excellent way to communicate your company\u2019s social media standing.<\/p>\n

    You can find more information on how to do this here<\/a>.<\/p>\n<\/details>\n<\/div>\n

    \n
    \nShowcase customer testimonials<\/strong><\/summary>\n

    While product reviews allow your customers to rate your products specifically, you also have the option to add a more general testimonials section as well.<\/p>\n

    Adding a testimonials section<\/a> in addition to your product reviews allows you to drive home what customers think about your store and your customer service.<\/p>\n

    \"Customer<\/figure>\n

    You can view the steps on how to add testimonials to your site here<\/a>.<\/p>\n<\/details>\n<\/div>\n

    \n
    \nDisplay your Facebook and Instagram presence on your store<\/strong><\/summary>\n

    You can highlight your social presence for added legitimacy as well as a broader connection to your customers. Learn how to enable links to your social presence \u2014 as well as any reviews you\u2019ve received on social media \u2014 here<\/a>.<\/p>\n

    If you are on Instagram, you can also connect your Instagram feed to your Websites + Marketing store. Learn more here<\/a>.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    2. Capture more customers<\/h2>\n

    Once customers have found a product they\u2019re interested in, here are our best tips on how to increase the likelihood they\u2019ll purchase it. Expand the desired section to see more information on how to enable that feature on your site.<\/p>\n

    \n
    \n
    \n
    \nProvide a sales price for each product<\/strong><\/summary>\n

    Entering a sale price for your product will show both the original and sales pricing. You can do this by going into Store <\/b>> Products <\/b>> Add\/Edit Product<\/b> > and filing in the Sales Price<\/b> field.<\/p>\n

    \"Example<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nOffer free shipping, local pickup or delivery<\/strong><\/summary>\n

    Offer customers an extra nudge to purchase by providing free shipping and showcasing it on your store. This is also a great way to prevent users from abandoning their shopping cart if they are surprised by the cost of shipping.<\/p>\n

    To offer free shipping on select products, go to Shipping <\/b>under your product details page, and select the option for This item always ships free<\/b>. It will display a free shipping badge on your store.<\/p>\n

    \"Free<\/figure>\n

    You can also offer site-wide free shipping. To learn more about how to do this, visit our help guide<\/a>.<\/em><\/p>\n<\/details>\n<\/div>\n

    \n
    \nOffer free product returns<\/strong><\/summary>\n

    Give your customers peace of mind with free returns. This option allows sellers to offer free returns on any or all of their products. The free returns option can be found on each product detail. You can find the products list under Commerce<\/strong> > Products<\/strong>.<\/p>\n

    \"Free<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nEnable abandoned cart recovery<\/strong><\/summary>\n

    Another route for capturing more customers would be to leverage the abandoned cart feature offered in Website + Marketing Ecommerce. This feature reminds customers that they\u2019ve left items in their cart via email.<\/p>\n

    \"Abandoned<\/figure>\n

    To enable this feature, see the help guide here<\/a>.<\/p>\n<\/details>\n<\/div>\n

    \n
    \nRecognize gifts and offer free gift wrapping<\/strong><\/summary>\n

    Many purchases are meant to be gifts. Allow your customers to specify this in the check-out so you can prepare the order appropriately.<\/p>\n

    To enable this, go to your Store Settings<\/b> and under General<\/b>, select Check-out<\/b>, and then select Allow customers to include special instructions during check-out<\/b>.<\/p>\n

    \"Special<\/figure>\n

    You can ask your customers to provide the recipient\u2019s name, as well as describe what you\u2019ll do if the order is a gift (e.g. include a gift note so we can place this in the package).<\/p>\n

    \n

    Also, as a way to stand out from competitors, you can also offer free gift wrapping. You can provide this for all products and specify this in the check-out instructions mentioned above.<\/p>\n<\/blockquote>\n

    Or if you\u2019d like to enable this for only specific products, you can include gift-wrapping as an add-on for each product<\/a>.<\/p>\n<\/details>\n<\/div>\n

    \n
    \nHighlight your limited edition items<\/strong><\/summary>\n

    If your business tends to offer seasonal or limited edition items, you can showcase those products through the new limited edition option. Showcase those products through the new limited edition option. You can find this option in the Inventory<\/strong> section for each of your products:<\/p>\n

    \"holiday<\/figure>\n

    Keep in mind that you’ll need to publish your site after enabling this option the first time. Here’s how it’ll appear on the live site:<\/p>\n

    \"limited<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nSet custom threshold for low inventory messaging<\/strong><\/summary>\n

    In addition to setting limited edition messages on your store, sellers now have the option to set the threshold for when low inventory messages will display.<\/p>\n

    \"Low<\/figure>\n

    This feature will need to be set individually for your products, and it\u2019s a great tool to create urgency for driving more sales.<\/p>\n

    \"Limited<\/h3>\n<\/details>\n<\/div>\n
    \n
    \nCustomize order\/shipping\/booking confirmation<\/strong><\/summary>\n

    With this update, website owners can now customize their order\/shipment\/booking confirmation emails. Add your company\u2019s logo, match your brand, add a coupon code for the next order, etc. You can find this new option under \u201cAutomations\u201d.<\/p>\n

    \"\"<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nEnable zip code level sales tax calculation<\/strong><\/summary>\n

    For simplified tax calculations, you can configure sales tax for your online store via a simplified automated sales tax system.<\/p>\n

    To activate this function, visit your sales tax page and add the zip code level sales tax option. From there, add the states where you are required to collect tax, and tax rates will be automatically updated and calculated for your Online Store orders at checkout based on the shopper\u2019s zip code.<\/p>\n

    Tax changes happen regularly, and it gets difficult to keep track of it manually. With this solution, the tax rates will be automatically updated daily.<\/p>\n<\/details>\n<\/div>\n

    \n
    \nGet accurate shipping rates and print labels easily<\/strong><\/summary>\n

    Tired of copying and pasting addresses into other tools to purchase shipping labels? Now you won\u2019t need to. Our integration with ShipEngine allows you to quickly get rates and purchase labels from FedEx, UPS and USPS, all without leaving GoDaddy (please note that this feature is currently limited to US-based customers only).<\/p>\n

    To set up your shipping labels, simply click on \u201cBuy Shipping Label\u201d when viewing an order and ShipEngine onboarding will begin.<\/p>\n

    \"\"<\/figure>\n

    \"\"<\/h3>\n<\/details>\n<\/div>\n
    \n
    \nUse Smart Ribbons to make your sales stand out<\/strong><\/summary>\n

    With the Smart Ribbons feature, you\u2019re able to highlight the desired products with Bestseller<\/strong> and New Product<\/strong> tags.<\/p>\n

    \"smart<\/figure>\n
    \"smart<\/figure>\n

    To use these Smart Ribbons, you will need to ensure that you\u2019ve selected the desired tags on any qualifying products.<\/p>\n

    \"smart<\/figure>\n

    Note:<\/strong> Keep in mind that you can only display one ribbon per product, and the On Sale<\/strong> category takes top priority, then Bestseller<\/strong>, and then New Product<\/strong>.<\/p>\n

    \"holiday<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nAdd Smart Ribbons to your Featured Products as well<\/strong><\/summary>\n

    If you want to highlight your bestsellers and new products, the Smart Ribbon function for Featured Products will help you do just that.<\/p>\n

    \"Smart<\/h3>\n

    Using the dropdown menu under each category option will let you choose the specific labels you\u2019d like to use for each.<\/p>\n

    \"Live<\/figure>\n

    Note: <\/i><\/b>This option can only be used with the Classic and Carousel layout options for Featured Products. <\/i><\/p>\n

    You can also choose the style of your Smart Ribbons:<\/p>\n

    \"Smart<\/figure>\n

    The default, transparent and rounded rectangle options will keep the ribbon in the default location for your template, while the pill style option will move the Smart Ribbon location. This can be helpful if the default ribbon location doesn\u2019t work for your specific product images.<\/p>\n

    \"Example<\/figure>\n<\/details>\n<\/div>\n
    \n
    \nCreate and share coupons<\/strong><\/summary>\n

    Coupons are another great way to incentivize users to buy now. Learn more about how to create coupons<\/a>.<\/p>\n

    To showcase the coupon, you can also highlight it in the promotional banner on your site.<\/p>\n<\/details>\n<\/div>\n

    \n
    \nAdd an email subscription form coupled with a coupon incentive<\/strong><\/summary>\n

    A newsletter is a great way to connect with your consumers and provide them email promotions on new products, ongoing sales, and any new worth noting. Websites + Marketing makes it easy to add new subscribers to your company newsletter.<\/p>\n

    Learn more<\/a> about adding an email subscription form.<\/p>\n

    \"Email<\/figure>\n

    To enable a coupon, simply turn on the option to enable coupons for sign-ups and customize the discount amount and message content.<\/p>\n

    \"Subscription<\/figure>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n

    3. Expand your sales by selling everywhere<\/h2>\n

    Besides selling on your online stores, you may want to consider selling popular marketplaces<\/a> like Amazon, eBay, Etsy, etc. and social networks like Facebook, Instagram that draw billions of users every day.<\/p>\n

    Websites + Marketing makes it easy for you to sell your products on all of the major marketplaces, as well as on Facebook and Instagram<\/p>\n

    Editor\u2019s note:<\/b> Social media ecommerce integration and marketplace features are available only for audiences within the United States at this time.<\/p>\n

    Sell anywhere with GoDaddy Payments<\/h3>\n

    With GoDaddy Payments<\/a>, you\u2019re able to sell in person through a retail store or physical location, book appointments over the phone or sell remotely via mobile app at farmer\u2019s markets or pop-up events. You\u2019re also able to accept payment with the GoDaddy Card Reader with Docking Station <\/a>and the mobile app for on-the-go payments, a GoDaddy’s POS Terminal<\/a> for in-store payments, a Virtual Terminal <\/a>for phone orders, and Pay Links that can be used via email, text, social and more.<\/p>\n

    Additionally, with a unified experience across online and in-store, customers can buy online and pick it up in-store, book online and pay in person, or order in-store and have it shipped to their home.<\/p>\n

    Related: Why you should swap your old POS for a Smart Terminal<\/a><\/em><\/p>\n

    \n
    \n
    \n
    \nSmart Terminal hardware<\/strong><\/summary>\n

    \"GoDaddy
    The Smart Terminal hardware offers a robust point of sale option for in-store payment needs. It connects with accessories such as printers, cash drawers, and barcode scanners.<\/p>\n

    Features of the Smart Terminal hardware include:<\/p>\n