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Personalization is a tried and proven strategy for improving marketing results. Creating a custom video for every customer your brand interacts with may feel like an impossible task. But that\u2019s exactly what dynamic video makes possible. We\u2019ll talk about what it is, how it works, and why more companies are embracing personalized dynamic videos.\u00a0<\/p>\n
Dynamic is one of those adjectives that\u2019s so overused as to be almost meaningless. Batman and Robin are the Dynamic Duo<\/a>. Businesses of all types are introducing dynamic pricing<\/a> and\u00a0 football players are described as dynamic playmakers<\/a>.\u00a0\u00a0<\/p>\n Although the word implies change and energy, the business world often uses it as a synonym for powerful. Dynamic video is both. It\u2019s powerful and it changes.\u00a0<\/p>\n Dynamic video is a type of personalized video that changes based on who is watching. Certain key elements of the video shift to create a personalized experience for the viewer.<\/p>\n It\u2019s easy to confuse dynamic video content with interactive videos. An interactive video<\/a> encourages the user to click or otherwise physically engage with the video to change the outcome.<\/p>\n By contrast, the changes in a dynamic video or personalized video are pre-programmed. The user doesn\u2019t have to do anything. They just watch the video and see content that is specifically relevant to them.<\/p>\n Facebook often creates dynamic videos for their users. These animated videos showcase pictures of you and a friend to celebrate a \u201cFriendiversary.\u201d Of course, Facebook isn\u2019t creating a truly unique video for each of its 2.38 billion active users<\/a>. The time and expense required makes such an approach impossible.<\/p>\n Instead, Facebook created a handful of dynamic videos\u2014animations with bits of code in them to pull images from a database. The animation remains the same for each video, but the pictures change to showcase images from your wall. Which is why these types of videos are sometimes called personalized videos.<\/p>\n Need another example? Way back in 2015, Nike used dynamic video to create customized videos for more than 100,000 Nike+ Users<\/a>.<\/p>\nDynamic Video Examples<\/strong><\/h2>\n