{"id":243899,"date":"2025-05-15T23:59:58","date_gmt":"2025-05-15T23:59:58","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/avantlink-celebrates-20-years-of-affiliate-marketing-avantlink\/"},"modified":"2025-05-15T23:59:58","modified_gmt":"2025-05-15T23:59:58","slug":"avantlink-celebrates-20-years-of-affiliate-marketing-avantlink","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=243899","title":{"rendered":"AvantLink Celebrates 20 Years of Affiliate Marketing – AvantLink"},"content":{"rendered":"


\n<\/p>\n

\n
\n

\n Posted

\n
\n
\n

AvantLink is proudly celebrating 20 years in business as a leading affiliate network!<\/p>\n

This marks two decades of partnership, innovation, and people-first growth. Founded in 2005, the company has remained independently owned, U.S.-based, and consistently profitable. In an industry known for constant change, AvantLink\u2019s longevity is a testament to a core belief that doing right by people (publishers, advertisers, and employees) drives meaningful results.<\/p>\n<\/div>\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n

The AvantLink story began with founder and CEO Scott Kalbach, who developed the network\u2019s early technology while working full-time as a software engineer. Originally designed as a third-party affiliate tool, his product evolved into a full network platform designed to serve content creators and publishers with integrity. Over a decade ago, AvantLink further cemented that commitment by launching AvantMetrics (now Insights), becoming one of the first networks to introduce commission splitting for affiliate attribution, supporting transparency and rewarding the full path to conversion.<\/p>\n

\n
\n
\"\"
AvantLink-Up Events Bring Together Top Merchant Advertisers & Affiliate Partners for Meaningful Connections<\/em><\/sup><\/sub><\/figcaption><\/figure>\n<\/div>\n
\n

From the beginning, AvantLink distinguished itself by leading with content. In a time before influencer culture and creator marketing, the company prioritized partnerships with bloggers, gear reviewers, and enthusiast-driven publishers. That foundation still holds true today: a third of AvantLink\u2019s top-performing partners are content affiliates, a reflection of the network\u2019s enduring focus on trust-based performance.<\/p>\n

Internally, that commitment to people is equally clear. \u201cWith over a decade of work experience at AvantLink, my dedication to top-notch customer service has only grown,\u201d said 15-year veteran of the team, Stephanie Bolender, Merchant Integration Coordinator. \u201cIt all circles back to consistent, old-fashioned customer service.\u201d<\/p>\n

Jon Stoddart, AvantLink\u2019s Chief Technology Officer, who joined in 2010, echoes that sentiment: \u201cWhat\u2019s remained constant is leadership\u2019s commitment to innovation, integrity, and quality over quantity. That focus creates an environment where people do their best work.\u201d<\/p>\n<\/div>\n<\/div>\n

\n
\n

AvantLink\u2019s steady growth isn\u2019t just measured in longevity\u2014it\u2019s reflected in enduring relationships with top brands, a loyal base of affiliate partners, and a deep roster of experienced team members. By prioritizing personalized support and \u201chuman intelligence,\u201d the network has built trust in an industry increasingly shaped by automation.\u00a0<\/p>\n

That intention has led to lasting partnerships across the outdoor, lifestyle, and specialty retail categories. \u201c<\/strong>AvantLink\u2019s commitment to excellence and proactive approach have made them an invaluable partner in our growth journey,\u201d said Nick Joy, Affiliate Marketing Director at Stanley.<\/p>\n

That intention has led to lasting partnerships across the outdoor, lifestyle, and specialty retail categories. \u201c<\/strong>AvantLink\u2019s commitment to excellence and proactive approach have made them an invaluable partner in our growth journey,\u201d said Nick Joy, Affiliate Marketing Director at Stanley.<\/p>\n<\/div>\n

\n
\"\"
Awarding Top Merchant Partners at Industry-Leading Conferences <\/sup><\/sub><\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Vice President of Global Sales Scott Chaplin, who has been with AvantLink nearly since the beginning, points to the company\u2019s stability as one of its key differentiators. \u201cWhat\u2019s really special to me is the foundation we\u2019ve built. AvantLink isn\u2019t just successful, it\u2019s a place where people thrive. That\u2019s what makes us different.\u201d\u00a0After 20 years, AvantLink continues to do what it does best: building a network focused on quality, collaboration, and strategic growth. The affiliate space has changed significantly since 2005, but AvantLink\u2019s values haven\u2019t. <\/p>\n

Happy 20 years to AvantLink, and to all the people who\u2019ve made it happen!<\/p>\n<\/section>\n