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<\/figure>\nVery few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers<\/a> had moderate to extreme success with their documented content marketing strategies in 2024.<\/p>\n But the thing is, investing in your site\u2019s blog section isn\u2019t enough to drive serious results \u2014 especially not if you operate in a competitive industry. Instead, you must explore additional methods for reaching your business goals.\u00a0<\/p>\n Creating exceptional brand experiences at every<\/em> touch could be the way to do that.<\/p>\n If you look at the typical buyer\u2019s journey, you\u2019ll find that it takes approximately eight consumer-brand touches<\/a> to go from awareness to conversion. And the fact is, you can easily shorten the sales cycle if you know how to make these interactions more enjoyable, informative, and convincing.<\/p>\n The secret to doing so? Using content marketing tactics beyond your company blog.<\/p>\n Are you looking for that secret ingredient that will help you drive serious results? Here are the lesser-known content marketing tactics that could help you reach your goals.<\/p>\n Presenting a prospect with educational content increases their chances of converting by 131%<\/a>.\u00a0<\/p>\n It\u2019s only natural that you need to enrich your key landing pages with high-value resources that will elevate product comprehension, ease evaluation, and guide consumers on their buyer\u2019s journey.<\/p>\n One of the best methods to do this is to treat your landing pages like content pages.<\/p>\n The great thing about this tactic is that it\u2019s easy to implement \u2014 regardless of whether you\u2019re starting from scratch or optimizing existing web pages.<\/p>\n To implement this strategy, prioritize educational value by presenting prospects with relevant information. Then, optimize the landing pages for high readability and accessibility (which will boost information comprehension and product understanding). Finally, implement the same SEO techniques<\/a> you would on any blog post to maximize reach.<\/p>\n For a great example of this concept, take a look at Grind, a UK-based sustainable coffee supplier. The brand understands that sustainability is one of the foundations of their brand message \u2013 meaning that the landing page positioning this angle is critical to their marketing strategy.<\/p>\n The company understands that for this message to resonate, they must load the landing page with content that is informative and helpful to the reader, rather than simply paying lip-service to the idea of sustainability.<\/p>\n The amount of information is never overwhelming; content is smartly laid out with plenty of negative space to boost readability. This put the content team in a position where they could truly prioritize being informative \u2013 ensuring that the message resonates with potential customers who are genuinely motivated by sustainability.<\/p>\n It\u2019s no secret that engaging your audiences is much easier when you invest in high-quality interactive content<\/a>.<\/p>\n These resources are fun and highly effective at conveying information; plus, they can be a great tool for presenting your target audience with hyper-relevant guidance.\u00a0<\/p>\n Additionally, creating interactive content for your website is a great method to give your potential customers a personalized journey toward solving their pain points.<\/p>\n Now, you may feel like investing in these resources is not necessarily worth the investment. But the simple truth is that personalization is becoming a non-negotiable consumer requirement in 2025 and beyond.<\/p>\n McKinsey found that in 2021, 71% of consumers<\/a> expected personalized brand interactions. Furthermore, 76% became frustrated when businesses failed to deliver. And this sentiment has only gotten stronger since then.\u00a0<\/p>\n Research from Segment discovered that 56% of consumers<\/a> would be more likely to remain loyal to brands that delivered personalized shopping experiences. Plus, 61% of buyers<\/a> would pay more for personalized experiences, showing just how impressive the ROI of this tactic can be.<\/p>\n And the best news? You can easily present your web visitors with the level of personalization they want and expect with some interactive tools. Take inspiration from the two examples below.<\/p>\n On the one hand, Re Cost Seg<\/a> created a Calculator that helps prospects estimate their real estate depreciation tax savings. It\u2019s an easy way for the brand\u2019s customers to get a quick answer to an otherwise complex question. On top of that, the tool works marvelously for capturing high-quality warm leads, as it invites web visitors to get their free (and personalized) savings proposal.<\/p>\n Source:<\/em> <\/em>recostseg.com<\/em><\/a><\/p>\n You can create a similar resource for your brand, too. Highlight it in your site\u2019s hero section, and it\u2019s guaranteed to attract and engage leads looking to simplify their shopping journey.<\/p>\n On the other hand, this content marketing strategy can work in more conversion-oriented settings as well.<\/p>\n If you run an ecommerce business and want to reap the benefits of personalized interactive content, you can do something similar to OrthoBracing<\/a>. This brand invites potential buyers to take a Cold Therapy Quiz.<\/p>\n Consisting of four simple questions, this resource makes it easy for non-expert shoppers to discover products that match their criteria. It significantly shortens the sales cycle. Furthermore, it even works as a conversion-boosting mechanism, seeing that the end results page includes CTA buttons that lead shoppers directly to the relevant product pages.<\/p>\n Source:<\/em> <\/em>orthobracing.com<\/em><\/a><\/p>\n When investing in content marketing, you must understand one thing about the contemporary buyer\u2019s journey. It doesn\u2019t necessarily start with a Google search.<\/p>\n Instead, data shows that a significant portion of brand and product discovery<\/a> happens on social media \u2014 whether through paid ads, recommendations, or comments.<\/p>\n With this in mind, it\u2019s crucial that you don\u2019t just produce content for your blog but that you also employ social media distribution platforms to reach your ideal customers.\u00a0<\/p>\n Furthermore, acknowledge the potential socials offer in community-building, which is essential for nurturing a loyal customer base for your brand.<\/p>\n For instance, Sewing Parts Online<\/a> knows that its target audience of creative individuals is always seeking inspiration for their next DIY project. That\u2019s why the brand treats social media as a platform for providing that inspiration. Its Facebook, Instagram, TikTok, and YouTube pages are filled with instructional videos on how to create fun projects \u2014 and it works. You\u2019ll see that the brand\u2019s social posts get tons of views. Moreover, the comments sections reveal high engagement rates, indicating that the content does a great job of building a community.<\/p>\n Source:<\/em> <\/em>tiktok.com<\/em><\/a><\/p>\n You can easily do something similar on your socials as well. All you have to do is identify the type of value your audience seeks.<\/p>\n Alternatively, if your content marketing budget is too tight to invest in original resources, consider repurposing existing content \u2014 even blog articles \u2014 into social media posts, podcasts, or infographics. This can be another great way to present followers with value while reaching them on the platforms they use every day to find information and inspiration.<\/p>\n Do you want to use content marketing to drive serious business results? In that case, it\u2019s essential that you don\u2019t limit your activities to the pre-purchase stages of the sales cycle.<\/p>\n Yes, reaching your target audience and convincing them of your product\u2019s effectiveness in removing their pain points is<\/em> a big part of building a successful brand. However, it\u2019s essential to remember that consumers take more than mere effectiveness into consideration when choosing what brands to buy from.<\/p>\n According to research data from PWC<\/a>, 73% of consumers consider good customer service a key factor when making buying decisions. Moreover, people are willing to pay up to 16% more (and remain loyal to brands) if it means getting a premium customer experience in return.<\/p>\n With this in mind, one excellent method to use content marketing to elevate your business\u2019s profitability is to focus on producing resources that can elevate the customer experience.<\/p>\n For instance, you can do this by creating product tutorials that can help new clients get the most out of your product. Take a look at how Loomly<\/a> does it on its YouTube channel:<\/p>\n Schedule First Comments for your Facebook Posts<\/a><\/p>\n Source:<\/em> <\/em>youtube.com<\/em><\/a><\/p>\n This CX-boosting content marketing tactic is an excellent way to ensure higher levels of customer satisfaction. Plus, it\u2019s a great method to seamlessly integrate your solution into your customers\u2019 workflows, ensuring that they remain loyal to your brand, which automatically increases customer lifetime value.<\/p>\n The thing about using content to build brand and product awareness (and elevate conversions) is that it\u2019s crucial that you position your business as a credible industry authority.\u00a0<\/p>\n After all, brand trust isn\u2019t just crucial for convincing consumers to buy from your business. It\u2019s equally important in driving loyalty and advocacy<\/a>.<\/p>\n Content marketing can do a wonderful job of establishing your expertise and dedication to customer satisfaction. Nonetheless, it\u2019s essential to remember that consumers don\u2019t always take branded content at its face value. Instead, they often seek out social proof<\/a> to ensure they\u2019re making the right decision by putting their faith in your brand.<\/p>\n What\u2019s interesting is that you can easily nurture brand trust by developing relationships with the right people in your industry.\u00a0<\/p>\n Seeing that many consumers put their faith in influencers, scientists, and experts<\/a>, collaborating with well-established voices could offer marvelous opportunities for driving better business results.<\/p>\n For instance, check out how CapitalPad does it. This brand understands that its target audience aligns with the readers of the popular Withvincent blog. So, an in-depth review<\/a> of CapitalPad\u2019s services on that website is a great opportunity to reach a wider audience. It\u2019s also a wonderful chance to generate credibility and attract new high-quality leads.<\/p>\n Source:<\/em> <\/em>withvincent.com<\/em><\/a><\/p>\n Alternatively, you could adopt a slightly different approach to this method and choose to boost brand credibility by welcoming guest posts on your<\/em> blog.<\/p>\n Again, seeing that well-established industry experts are quite likely to have your target audience\u2019s trust, it\u2019s always a great idea to ask them to produce original content for you.<\/p>\n For inspiration on how to do this, check out Armand Farrokh\u2019s 6 Ways to be an Inbox Superhuman<\/em><\/a> article on the email app\u2019s website. The resource shares the unique insights of a credible industry personality (the founder of the 30MPC community that has over 60k subscribers). But what\u2019s so valuable about it isn\u2019t just the advice in the content itself. Rather, the value of the post lies in Farrokh\u2019s advocacy, which is a marvelous way for Superhuman to show its audience that its solution could help them achieve the same results as the business leaders they already admire.<\/p>\n Source:<\/em> <\/em>superhuman.com<\/em><\/a><\/p>\n Finally, as you explore ways to use content marketing (other than blogging) to boost business results, it\u2019s a good idea to invest in email marketing.<\/p>\n This type of content is exceptionally beneficial for nurturing loyalty and elevating CLV.\u00a0<\/p>\n First of all, it allows you to stay in touch with customers in a personal way. It\u2019s super effective at delivering high-quality content to the people you know<\/em> will appreciate it. Plus, it\u2019s budget-friendly.<\/p>\n But, perhaps the biggest benefit of using email marketing<\/a> is its ability to onboard new clients in a way that\u2019s guaranteed to result in successful integration and a positive customer experience.<\/p>\n By creating engaging onboarding campaigns (instead of run-of-the-mill welcome emails), you can educate new customers and help them get the most out of their purchases.<\/p>\n On the one hand, this is a great way to create a more enjoyable learning experience, resulting in higher customer satisfaction levels. On the other hand, it\u2019s a superb method to get people to fully integrate your solution into their workflows, locking them into your ecosystem.<\/p>\nTreat Landing Pages as Content Pages<\/h2>\n
Personalized Interactive Content<\/h2>\n
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Always Acknowledge the Importance of High-Quality Social Media Content<\/h2>\n
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CX-Boosting Product Tutorials to Increase CLV<\/h2>\n
Develop Relationships with Industry Blogs<\/h2>\n
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Email Onboarding Series (Not Just a Newsletter)<\/h2>\n
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