{"id":242743,"date":"2025-05-15T07:18:34","date_gmt":"2025-05-15T07:18:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/recipes\/category-a-b\/beer\/sponsored-content-brewing-a-new-look-prairie-malts-bold-refresh\/"},"modified":"2025-05-15T07:18:34","modified_gmt":"2025-05-15T07:18:34","slug":"sponsored-content-brewing-a-new-look-prairie-malts-bold-refresh","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=242743","title":{"rendered":"Sponsored Content &#8211; Brewing a New Look: Prairie Malt\u2019s Bold Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">&#13;<br \/>\n&#13;<br \/>\n\t\t\t&#13;<br \/>\n&#13;<\/p>\n<figure id=\"post-167452 media-167452\" class=\"figure-wrap alignnone\">\n<figure id=\"post-167455 media-167455\" class=\"figure-wrap alignnone\">\n<figure id=\"post-167475 media-167475\" class=\"figure-wrap alignnone\">\n<figure id=\"post-168722 media-168722\" class=\"figure-wrap alignnone\">\n<figure id=\"post-168726 media-168726\" class=\"figure-wrap alignnone\">\n<figure id=\"post-170931 media-170931\" class=\"figure-wrap alignnone\"\/><\/figure>\n<\/figure>\n<\/figure>\n<figure id=\"post-170947 media-170947\" class=\"figure-wrap alignnone\"\/><\/figure>\n<\/figure>\n<figure id=\"post-171380 media-171380\" class=\"figure-wrap alignnone\">\n<figure id=\"post-171395 media-171395\" class=\"figure-wrap aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-171395 aligncenter\" alt=\"\" width=\"718\" height=\"205\" srcset=\"https:\/\/d1ynl4hb5mx7r8.cloudfront.net\/wp-content\/uploads\/2025\/05\/14120354\/Header-Image-1.jpg 700w, https:\/\/d1ynl4hb5mx7r8.cloudfront.net\/wp-content\/uploads\/2025\/05\/14120354\/Header-Image-1-300x86.jpg 300w\" data-lazy-sizes=\"(max-width: 718px) 100vw, 718px\" src=\"https:\/\/d1ynl4hb5mx7r8.cloudfront.net\/wp-content\/uploads\/2025\/05\/14120354\/Header-Image-1.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-171395 aligncenter\" src=\"https:\/\/d1ynl4hb5mx7r8.cloudfront.net\/wp-content\/uploads\/2025\/05\/14120354\/Header-Image-1.jpg\" alt=\"\" width=\"718\" height=\"205\" srcset=\"https:\/\/d1ynl4hb5mx7r8.cloudfront.net\/wp-content\/uploads\/2025\/05\/14120354\/Header-Image-1.jpg 700w, https:\/\/d1ynl4hb5mx7r8.cloudfront.net\/wp-content\/uploads\/2025\/05\/14120354\/Header-Image-1-300x86.jpg 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\"\/><\/figure>\n<\/figure>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"https:\/\/html5-player.libsyn.com\/embed\/episode\/id\/36552365\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/87A93A\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Prairie Malt\u2019s Regional Craft Manager for North America, Liam Colford, discusses the company\u2019s bold rebranding efforts and the motivations behind them. Recognizing that ingredient suppliers often appear traditional or outdated, Prairie Malt decided to inject more personality and creativity into its brand.<\/p>\n<p>The refreshed look includes new logos, packaging, apparel, and a revamped website, aiming to align more closely with the dynamic and colorful world of craft brewing. Liam also highlights the advantages of Prairie Malt being part of Boortmalt, a global malting company with extensive reach and infrastructure. This connection allows Prairie Malt to offer a wide catalog of over 60 malts while keeping costs down through a streamlined, internal supply chain. Customers benefit from this efficiency, especially during times of international instability, with consistent pricing and reliable access to high-quality malts sourced globally.<\/p>\n<p>Looking ahead, Prairie Malt is expanding its catalog with several exciting new offerings, including German Vienna and Munich malts, and a Czech-inspired \u201cBohemian Rhapsody\u201d pilsner malt. These additions cater to brewers looking to innovate and differentiate their products in a maturing craft beer market. For those interested in sampling these new malts or learning more, visit <a href=\"https:\/\/www.prairiemalt.com\/\">prairiemalt.com<\/a> or follow @prairiemalt on Instagram to stay connected and request samples.<\/p>\n<p><iframe loading=\"lazy\" title=\"Brewing a New Look: Prairie Malt\u2019s Bold Refresh\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/0UTJh4uaXsA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;\n\t\t<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; Prairie Malt\u2019s Regional Craft Manager for North America, Liam Colford, discusses the company\u2019s bold rebranding efforts and the motivations behind them. Recognizing that ingredient suppliers often appear traditional or outdated, Prairie Malt decided to inject more personality and creativity into its brand. The refreshed look includes new logos, packaging, apparel, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":242744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[5859,13220,7222,38793,32550,15549,26000],"dealstore":[],"offerexpiration":[],"class_list":["post-242743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer","tag-bold","tag-brewing","tag-content","tag-malts","tag-prairie","tag-refresh","tag-sponsored"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sponsored Content - Brewing a New Look: Prairie Malt\u2019s Bold Refresh - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=242743\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsored Content - Brewing a New Look: Prairie Malt\u2019s Bold Refresh - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"&#013; &#013; &#013; &#013; Prairie Malt\u2019s Regional Craft Manager for North America, Liam Colford, discusses the company\u2019s bold rebranding efforts and the motivations behind them. 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