{"id":242628,"date":"2025-05-15T05:32:47","date_gmt":"2025-05-15T05:32:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-fallow\/"},"modified":"2025-05-15T05:32:47","modified_gmt":"2025-05-15T05:32:47","slug":"kevin-hillstrom-minethatdata-fallow","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=242628","title":{"rendered":"Kevin Hillstrom: MineThatData: Fallow"},"content":{"rendered":"


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Is it fun to watch Beat Bobby Flay or Guy’s Grocery Games? Sure. It’s a fusion of Brand Marketing and Entertainment designed to provide an audience for advertisers (that’s you) to interrupt the customer with a marketing message.<\/span><\/p>\n

Last week about 365,000 people watched the new episode of Beat Bobby Flay, with 63% of the audience age 55+.<\/span><\/p>\n

Have you watched Fallow on YouTube (click here)<\/a>? This is an altogether different proposition. Two chefs in London teaching you all of the secrets of cooking in an informative and entertaining manner, with a humble, humorous, honest history-based approach. They’ve created more than 600 videos. They have 1.2 million subscribers. Average video clunkers attract a half-million views … the gems attract more than three million views.<\/span><\/div>\n
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This is the opposite of Direct Response Marketing.<\/span><\/p>\n

It’s also the opposite of Brand Marketing. Toyota’s Brand Marketing goal is to get you to buy a car. It cannot be the goal of these two chefs to teach you how to make something so you don’t have to go to a restaurant, much less their restaurants, which you’ll never visit anyway because you don’t live on their continent.<\/span><\/p>\n

What would you call this style of marketing? It’s not vapid Influencer Marketing. It’s something fundamentally different … no different really than what Ryan Hall Y’All has done with Weather.<\/span><\/p>\n

If you are a Direct Response Marketer dealing with dying marketing channels and\/or expensive clicks and\/or decreased response … you are blessed … somebody has opened a door for you.<\/span><\/p>\n

P.P.S.:\u00a0 They freely give away all of their secrets. All of ’em. If you run a restaurant, you can copy them. Have at it. When I launched my business in 2007, I freely gave away everything I did – every technique – even today when I went through Action Streams, I shared everything in the booklet with you for two months before publishing the information for a nominal cost. You can give everything away AND still run a healthy business. Back in the 2007 – 2010 timeframe, service providers would corner me at a conference and inform me of what a moron I was for giving everything away … “YOU DON’T KNOW HOW TO MONETIZE A BUSINESS”. Sure I do. I’m using a very different business model than they were(are) using. Right now, the fusion of community and mini-movie-making is trending toward a different business model … and from the outside, one might think these folks are morons. Time will tell.<\/span><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

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