{"id":242282,"date":"2025-05-14T23:16:56","date_gmt":"2025-05-14T23:16:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/activist\/the-2nd-secret-to-creative-winning-campaigns-2\/"},"modified":"2025-05-14T23:16:56","modified_gmt":"2025-05-14T23:16:56","slug":"the-2nd-secret-to-creative-winning-campaigns-2","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=242282","title":{"rendered":"The 2nd Secret to Creative Winning Campaigns"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;68252468769f0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Honk-if-you-care-to-queens-is-home-1400x700.png\" alt=\"IMAGE black and white photo of someone looking sad holding a sign &quot;honk if your care&quot; bright red arrow pointing to photo of excited smiling activists with colorful signs giving a child a high five\" class=\"wp-image-131821 lazy\" srcset=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Honk-if-you-care-to-queens-is-home-1400x700.png 1400w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Honk-if-you-care-to-queens-is-home-580x290.png 580w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Honk-if-you-care-to-queens-is-home-768x384.png 768w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Honk-if-you-care-to-queens-is-home-1536x768.png 1536w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Honk-if-you-care-to-queens-is-home-1568x784.png 1568w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Honk-if-you-care-to-queens-is-home.png 1600w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><\/figure>\n<p><strong>We\u2019re here to help.<\/strong><\/p>\n<p>Our mission at the Center is to provide clear and useful guidance to the many of you who are planning campaigns and actions to work towards justice and democracy. Our specialty is in training and exercises that lead to wins because they are based on research on how people are moved to act. Successful activism is creative activism, because it\u2019s built on an understanding that culture and emotions drive change.<\/p>\n<p><strong>TOP THREE CATALYSTS FOR CREATIVE CAMPAIGNS<\/strong><\/p>\n<p>1. Clear, specific, and ambitious objectives<\/p>\n<p>2. A detailed and in-depth understanding of your audiences<\/p>\n<p>3. Investment in creativity and innovation<\/p>\n<p class=\"is-style-default\">Last week, we explored that first catalyst: creating clear objectives. This week, we share tools and guidance on the second:\u00a0<strong>understanding your audiences.<\/strong><\/p>\n<div class=\"wp-block-cover\" style=\"min-height:155px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"350\" class=\"wp-block-cover__image-background wp-image-131822 lazy\" alt=\"\" src=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Witches-1400x350.png\" data-object-fit=\"cover\" srcset=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Witches-1400x350.png 1400w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Witches-580x145.png 580w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Witches-768x192.png 768w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Witches-1536x384.png 1536w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Witches-1568x392.png 1568w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Witches.png 1600w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center is-style-default has-large-font-size\"><strong>Why Defining Your Audience is Critical to Your Success<\/strong><\/p>\n<\/div>\n<\/div>\n<p>Audience is particularly important in campaign planning because social change happens when\u00a0<em>people<\/em>\u00a0are moved to change\u2009\u2014\u2009and your campaign can help move them. But to do this you\u00a0<strong>need to have a clear idea of whom you want to move and how<\/strong>.\u00a0<\/p>\n<p>Let\u2019s say, for example, that you and group of your compatriots want to pressure your local representatives to put a stop to local unjust immigrant deportation practices. Maybe you know that you want to mobilize hundreds of people in your region. But where to start?\u00a0<strong>Who are the people most likely to join your efforts, and how might you best spend your limited resources to inspire them to act?<\/strong><\/p>\n<p>Whether you\u2019re planning a local intervention or have a national campaign, you\u2019re already asking these questions. What we can offer are a<strong>\u00a0suite of tools to help you answer them quickly, in ways that tap into the cultural, emotional and creative forces that will drive your success.<\/strong><\/p>\n<div class=\"wp-block-cover\" style=\"min-height:154px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"350\" class=\"wp-block-cover__image-background wp-image-131827 lazy\" alt=\"\" src=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Face-Painting-1400x350.png\" data-object-fit=\"cover\" srcset=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Face-Painting-1400x350.png 1400w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Face-Painting-580x145.png 580w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Face-Painting-768x192.png 768w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Face-Painting-1536x384.png 1536w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Face-Painting-1568x392.png 1568w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Face-Painting.png 1600w\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><strong>6 Quick Ways to Amp Up Your Audience Game<\/strong><\/p>\n<\/div>\n<\/div>\n<p>In our\u00a0<a href=\"https:\/\/c4aa.org\/kit\" target=\"_blank\" rel=\"noreferrer noopener\">Unleashing Creative Campaigns Toolkit<\/a>, we share 6 exercises to help you refine your audience. Your group can do these exercises in a few hours, and together they make for a fun and productive planning meeting. You\u2019ll emerge with not only a greater understanding of who you want to reach but the foundation for creating a strategy and tactics that are more likely to succeed.<\/p>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6825246877a79&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Toolkit-exercises-1400x700.png\" alt=\"TOOLKIT EXERCISES: Power Mapping, Cost Benefit Analysis, Think Feel Do, From Pop Culture to Creative Campaigns, Audience Persona, Get to Know Your Cultural Terrain\" class=\"wp-image-131828 lazy\" srcset=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Toolkit-exercises-1400x700.png 1400w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Toolkit-exercises-580x290.png 580w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Toolkit-exercises-768x384.png 768w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Toolkit-exercises-1536x768.png 1536w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Toolkit-exercises-1568x784.png 1568w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Toolkit-exercises.png 1600w\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><\/figure>\n<p>These tools not only help you define your audience, but also your understanding of who they are and what will motivate them to act.\u00a0<strong>Knowing your audiences means you can employ the particular signs, symbols, and stories that resonate with them, which means you have a better likelihood of creating something with significant impact.<\/strong><\/p>\n<div class=\"wp-block-cover\" style=\"min-height:212px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"350\" class=\"wp-block-cover__image-background wp-image-131829 lazy\" alt=\"\" src=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Cheerleaders-1400x350.png\" data-object-fit=\"cover\" srcset=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Cheerleaders-1400x350.png 1400w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Cheerleaders-580x145.png 580w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Cheerleaders-768x192.png 768w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Cheerleaders-1536x384.png 1536w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Cheerleaders-1568x392.png 1568w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/Cheerleaders.png 1600w\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><strong>Help Us Get Tools Like These to the Folks Who Need Them Most<\/strong><\/p>\n<\/div>\n<\/div>\n<p>We offer our digital toolkit for free to thousands of people because we want everyone to be set up for success. We also offer <a href=\"https:\/\/c4aa.org\/office-hours\">free consulting sessions we call Office Hours<\/a>, to people who need help with their campaigns. As a small nonprofit, we rely on donations so we can provide these services.<\/p>\n<p><strong><a href=\"https:\/\/c4aa.org\/donate\" target=\"_blank\" rel=\"noreferrer noopener\"><u><strong>Your donation means we can continue to provide amazing resources for free.<\/strong><\/u><\/a><\/strong><\/p>\n<p>Keep doing the good work! And\u00a0<a href=\"https:\/\/c4aa.org\/work-with-us\" target=\"_blank\" rel=\"noreferrer noopener\">let us know if we can help<\/a>.<\/p>\n<p>In Solidarity,<\/p>\n<p>All of us at C4AA<br \/>Center for Artistic Activism<\/p>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;68252468788ba&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"996\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/C4AA-TEAM-SIGNATURE-PHOTO-1-1400x996.png\" alt=\"PHOTO of the C4AA Team!\" class=\"wp-image-131713 lazy\" srcset=\"https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/C4AA-TEAM-SIGNATURE-PHOTO-1-1400x996.png 1400w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/C4AA-TEAM-SIGNATURE-PHOTO-1-580x413.png 580w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/C4AA-TEAM-SIGNATURE-PHOTO-1-768x546.png 768w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/C4AA-TEAM-SIGNATURE-PHOTO-1-1536x1092.png 1536w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/C4AA-TEAM-SIGNATURE-PHOTO-1-1568x1115.png 1568w, https:\/\/c4aa.org\/wp-content\/uploads\/2025\/03\/C4AA-TEAM-SIGNATURE-PHOTO-1.png 1600w\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><\/figure>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re here to help. Our mission at the Center is to provide clear and useful guidance to the many of you who are planning campaigns and actions to work towards justice and democracy. Our specialty is in training and exercises that lead to wins because they are based on research on how people are moved [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":147310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12022],"tags":[8451,18719,1087,2209,19837],"dealstore":[],"offerexpiration":[],"class_list":["post-242282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activist","tag-2nd","tag-campaigns","tag-creative","tag-secret","tag-winning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2nd Secret to Creative Winning Campaigns - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=242282\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2nd Secret to Creative Winning Campaigns - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"We\u2019re here to help. Our mission at the Center is to provide clear and useful guidance to the many of you who are planning campaigns and actions to work towards justice and democracy. Our specialty is in training and exercises that lead to wins because they are based on research on how people are moved [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=242282\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T23:16:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=242282#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=242282\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"The 2nd Secret to Creative Winning Campaigns\",\"datePublished\":\"2025-05-14T23:16:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=242282\"},\"wordCount\":533,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=242282#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg\",\"keywords\":[\"2nd\",\"Campaigns\",\"Creative\",\"Secret\",\"Winning\"],\"articleSection\":[\"Activist\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=242282#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=242282\",\"url\":\"https:\/\/fivemor.com\/?p=242282\",\"name\":\"The 2nd Secret to Creative Winning Campaigns - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=242282#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=242282#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg\",\"datePublished\":\"2025-05-14T23:16:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=242282#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=242282\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=242282#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg\",\"width\":900,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=242282#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 2nd Secret to Creative Winning Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 2nd Secret to Creative Winning Campaigns - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=242282","og_locale":"en_US","og_type":"article","og_title":"The 2nd Secret to Creative Winning Campaigns - Som2ny Network","og_description":"We\u2019re here to help. Our mission at the Center is to provide clear and useful guidance to the many of you who are planning campaigns and actions to work towards justice and democracy. Our specialty is in training and exercises that lead to wins because they are based on research on how people are moved [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=242282","og_site_name":"Som2ny Network","article_published_time":"2025-05-14T23:16:56+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=242282#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=242282"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"The 2nd Secret to Creative Winning Campaigns","datePublished":"2025-05-14T23:16:56+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=242282"},"wordCount":533,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=242282#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg","keywords":["2nd","Campaigns","Creative","Secret","Winning"],"articleSection":["Activist"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=242282#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=242282","url":"https:\/\/fivemor.com\/?p=242282","name":"The 2nd Secret to Creative Winning Campaigns - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=242282#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=242282#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg","datePublished":"2025-05-14T23:16:56+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=242282#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=242282"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=242282#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/queensishome.jpeg","width":900,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=242282#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"The 2nd Secret to Creative Winning Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/242282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242282"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/242282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/147310"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242282"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=242282"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=242282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}