{"id":24223,"date":"2025-01-12T10:19:18","date_gmt":"2025-01-12T10:19:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/barclays-creative-to-move-from-long-serving-bbh\/"},"modified":"2025-01-12T10:19:18","modified_gmt":"2025-01-12T10:19:18","slug":"barclays-creative-to-move-from-long-serving-bbh","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=24223","title":{"rendered":"Barclays creative to move from long-serving BBH"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- End Ezoic - gen_under_first_paragraph - under_first_paragraph --><span id=\"ezoic-pub-ad-placeholder-909\" data-method=\"placement-service\"\/><span data-ez-ph-id=\"909\"\/><!-- Ezoic - gen_under_first_paragraph - under_first_paragraph --><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy\u2019s Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they\u2019d really started.<\/p>\n<p>Now Barclays, 23 years at BBH in London in one guise or another, is reviewing and BBH has reportedly decided not to repitch. You never quite know what\u2019s behind some of these decisions (mostly because people won\u2019t tell you.) It could be a problem with the work although that seems unlikely: BBH produced one of our three Ads of the Year for Barclays.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/01\/maxresdefault-64-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" class=\"aligncenter size-large wp-image-1824593\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/01\/maxresdefault-64-scaled.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/01\/maxresdefault-64-300x169.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/01\/maxresdefault-64-768x432.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/01\/maxresdefault-64-390x220.jpg 390w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p><iframe loading=\"lazy\" title=\"TV ad | Barclays | Make Money Work For You | Kids World\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/VCMGot_NTtY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>More likely it\u2019s a change of personnel at the client: Barclays has a newish top marketing team, two of them from O2.<\/p>\n<p>BBH\u2019s decision not to repitch looks strange on the surface, maybe they thought Barclays was intent on changing after all this time or were just miffed. Adam&amp;eveDDB declined the offer when John Lewis decided to review (it went to Saatchi &amp; Saatchi.)<\/p>\n<p>Given the O2 connection at Barclays it would be odd if VCCP wasn\u2019t involved in the review somewhere.<\/p>\n<\/p><\/div>\n<p><span id=\"ezoic-pub-ad-placeholder-709\" data-method=\"ai-placeholders\" class=\"ezoic-autoinsert-ad\"\/><span data-ez-ph-id=\"709\"\/><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy\u2019s Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they\u2019d really started. Now Barclays, 23 years at BBH in London in one guise or another, is reviewing and BBH has reportedly decided not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[15446,16398,1087,16397,11341],"dealstore":[],"offerexpiration":[],"class_list":["post-24223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-barclays","tag-bbh","tag-creative","tag-longserving","tag-move"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barclays creative to move from long-serving BBH - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=24223\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barclays creative to move from long-serving BBH - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy\u2019s Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they\u2019d really started. 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