{"id":241968,"date":"2025-05-14T19:14:24","date_gmt":"2025-05-14T19:14:24","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-130\/"},"modified":"2025-05-14T19:14:24","modified_gmt":"2025-05-14T19:14:24","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-130","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=241968","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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Bronco Aims For Bigger Presence In Wine\u2019s $10-$30 Tier<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMay 14, 2025<\/a><\/span><\/p>\n

California-based Bronco Wine Co. is known for value-focused wine, producing 100,000-plus case brands like Charles Shaw, Crane Lake, Redwood Vineyards, Coastal Vineyards, and Salmon Creek among many others. In recent years, the company has been among the top 15 U.S. wine suppliers with total volume around 3 million cases. Last fall, Bronco appointed industry veteran Dom Engels<\/a> as CEO. Engels tells SND that Bronco is maintaining its focus on value and will be refreshing some of its larger brands this summer, while also placing a greater emphasis on wines priced up to $30 a bottle.<\/span><\/p>\n

\u201cI think we\u2019re over-concentrated in value where we sit today,\u201d says Engels. \u201cYou\u2019ll see from Bronco over time more price points between $10 and $30 suggested retail.\u201d<\/p>\n

Engels highlights Paso Robles\u2019 Brady Vineyards as a current focus brand, telling SND that the $25 SRP label has seen strong growth and increasing interest in the market. Brady Vineyards overperforms in the northeastern U.S. \u201cBrady is just on fire for us,\u201d he says. \u201cWe\u2019re talking deep double-digit, year-over-year increases and we\u2019re really seeing a lot of traction in the marketplace.\u201d<\/p>\n

Another opportunity for the company is Portlandia ($15-$30, depending on varietal), formally added to the portfolio when Bronco acquired Wine Hooligans at auction in February<\/a>. According to Engels, the top brands that Bronco gained from that acquisition are Portlandia, Broadside, and Shortbread. \u201cThere\u2019s already great momentum there so we are not disrupting any of the distributor network, which is slightly different than our distributor network,\u201d he says. \u201cWhen you have a change of control, there\u2019s always that potential for a stutter step. We\u2019re intent on not having that.\u201d Bronco is partnered with RNDC across 20 states.<\/span><\/p>\n

Last year, Portlandia was up 10% to 77,500 cases in the U.S., according to Impact Databank. The brand is continuing to make gains, according to Bronco, which says it\u2019s particularly strong in the off-premise, and in the Pacific Northwest region in general.<\/p>\n

While working to expand in higher price tiers, Bronco is continuing to nurture its value offerings. This summer, says Engels, brands like Coastal Vines, Salmon Creek, and Picket Fence will receive refreshes. \u201cIt starts with a fresh take on the label that builds on the equities that came before,\u201d he says. \u201cThat\u2019s point one, and point two is that under the leadership of our CMO, Jenna Duran, we\u2019re going back and creating the story and 360-degree messaging around these labels.\u201d<\/p>\n

Across its portfolio, Bronco sees its strongest sales in California, Florida, and the Northeast, with Crane Lake and Carmenet doing especially well in California, and Coastal Vines overindexing in Florida. In the on-premise, Bronco\u2019s sweet spot is by-the-glass pours between $8 and $14, with Chardonnays from Coastal Vines, Carmenet, and Salmon Creek, and Cabernets from Broadside and Brady as standouts.<\/p>\n

Looking ahead, Engels sees opportunity for Wag, a new wine label that raises money for the Petfinder Foundation. Currently, the brand\u2019s Cabernet Sauvignon is available in Target stores in Texas, and it will soon launch in HEB, ahead of a wider distribution plan. \u201cWe\u2019re seeing some great momentum around this brand and what it stands for,\u201d he says.\u2014Shane English<\/em><\/span><\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : Brady<\/a>, Broadside<\/a>, Bronco<\/a>, Coastal Vines<\/a>, Portlandia<\/a>, Salmon Creek<\/a>, Wag<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Bronco Aims For Bigger Presence In Wine\u2019s $10-$30 Tier May 14, 2025 California-based Bronco Wine Co. is known for value-focused wine, producing 100,000-plus case brands like Charles Shaw, Crane Lake, Redwood Vineyards, Coastal Vineyards, and Salmon Creek among many others. In recent years, the company has been among the top 15 U.S. wine suppliers with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-241968","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=241968\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Bronco Aims For Bigger Presence In Wine\u2019s $10-$30 Tier May 14, 2025 California-based Bronco Wine Co. is known for value-focused wine, producing 100,000-plus case brands like Charles Shaw, Crane Lake, Redwood Vineyards, Coastal Vineyards, and Salmon Creek among many others. 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