{"id":241609,"date":"2025-05-14T15:16:45","date_gmt":"2025-05-14T15:16:45","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/born-socials-paddy-smith-my-top-tips-for-cannes\/"},"modified":"2025-05-14T15:16:45","modified_gmt":"2025-05-14T15:16:45","slug":"born-socials-paddy-smith-my-top-tips-for-cannes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=241609","title":{"rendered":"Born Social\u2019s Paddy Smith: My Top Tips for Cannes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><strong>Volvo \u2013 Meet Volvo Ex90 <\/strong><\/p>\n<p>Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a flamethrower to their past, Volvo stuck to what\u2019s made them great and produced a top tier example of product storytelling, making safety truly engaging. Granted if you can afford Hoyte Van Hoytema (cinematographer of Interstellar and Oppenheimer), the emotive magic will follow, but nonetheless it\u2019s masterful, gorgeous, tear-jerking and memorable.<\/p>\n<p><iframe loading=\"lazy\" title=\"Meet the new Volvo EX90\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/cQX-QXxwGvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>British Heart Foundation \u2013 England Til I Died<\/strong><\/p>\n<p>When this came out, I remember just staring at it, basking in its glory. The campaign commemorates 12 young football fans who lost their lives to heart disease \u2013 commissioning a wave of simple yet powerful murals to draw attention and ultimately support to the issue. Hard hitting\u00a0stuff, incredible copy, lovely craft, deserving of some love.<\/p>\n<p><iframe loading=\"lazy\" title=\"British Heart Foundation | Til I Died&#039; Radio\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ewGCA6acTUs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>On \u2013 Soft Wins\u00a0<\/strong><\/p>\n<p>In a world of increasingly\u00a0isolating, hardcore, do-or-die sporting narratives, it was super refreshing to see a softer side take centre stage. Thought the whole thing was a masterclass\u00a0in creating an ecosystem built around the Super Bowl spot. Elmo,\u00a0as the brand character, is nostalgic, memorable and just nice. The Super Bowl spot\u00a0was built out of found, not forced insight, with nice honesty in tone. Lovely little short stories\u00a0acting as explanations around it all. Awesome collaborations like Rich Roll and with athletes. Incredible integration into product creative\u00a0AND activations of IRL events\u00a0built out of the creative ideas. Super impressive stuff.<\/p>\n<p><iframe loading=\"lazy\" title=\"On Super Bowl Commercial 2025 Roger Federer, Elmo Letters of the day Ad Review\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Z4RWu-Gl3-E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1827667\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Paddy-Smith-Born-Social-200x200.jpg\" alt=\"\" width=\"200\" height=\"200\"\/>\u00a0<em>Paddy Smith is Chief Creative Officer of Born Social<\/em><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Volvo \u2013 Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a flamethrower to their past, Volvo stuck to what\u2019s made them great and produced a top tier example of product storytelling, making safety truly engaging. Granted if you can afford Hoyte Van Hoytema (cinematographer of Interstellar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[6325,22080,31634,1358,81986,3535,213],"dealstore":[],"offerexpiration":[],"class_list":["post-241609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-born","tag-cannes","tag-paddy","tag-smith","tag-socials","tag-tips","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Born Social\u2019s Paddy Smith: My Top Tips for Cannes - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=241609\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Born Social\u2019s Paddy Smith: My Top Tips for Cannes - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Volvo \u2013 Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. 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