{"id":240055,"date":"2025-05-13T15:34:07","date_gmt":"2025-05-13T15:34:07","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/facebook-overhauls-reviews-in-your-favor-for-small-businesses\/"},"modified":"2025-05-13T15:34:07","modified_gmt":"2025-05-13T15:34:07","slug":"facebook-overhauls-reviews-in-your-favor-for-small-businesses","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=240055","title":{"rendered":"Facebook Overhauls Reviews in Your Favor for Small Businesses"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"background-color: transparent;\">If you\u2019re a small business owner, chances are you\u2019ve been traumatized by online customer reviews. Many consumer review websites offer no help when it comes to responding to complaints (seriously, making me pay to leave a comment is just bribery), while others even hide your well-earned reviews from the world. Experiences like these uphold the unspoken truth that review websites are designed solely for their own benefit rather than to help consumers or business owners.<\/span><\/p>\n<p>Facebook\u2019s change from \u2018Reviews\u2019 to \u2018Recommendations\u2019 is a saving grace for small business owners who don\u2019t have the budget or know-how to monitor their online reputation as well as they\u2019d like. These changes seem to be grounded in the value they provide for small businesses as well as their customers, which we think is a major win! Consumers have more options to recommend a business, while business owners have better insights into why their customers stay loyal.<\/p>\n<h2>Authentic Recommendations<\/h2>\n<p>By utilizing the Recommendations feature <a href=\"https:\/\/about.fb.com\/news\/2016\/10\/getting-things-done-with-the-help-of-your-friends\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">released in 2016<\/a>, businesses now directly benefit from word-of-mouth on social. When someone responds to a request for a recommendation in a group or on a personal profile, these recommendations will be reflected on your FB Business Page under the Reviews tab.<\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1284 size-full\" alt=\"Facebook Authentic Recommendation Image\" width=\"547\" height=\"110\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb3.png 547w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb3-300x60.png 300w\" data-lazy-sizes=\"(max-width: 547px) 100vw, 547px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb3.png\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1284 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb3.png\" alt=\"Facebook Authentic Recommendation Image\" width=\"547\" height=\"110\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb3.png 547w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb3-300x60.png 300w\" sizes=\"(max-width: 547px) 100vw, 547px\"\/><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>This means your friends, family, and customers don\u2019t have to go out of their way to leave a stiff, formal review on Facebook. They can simply act as they normally would, using language that sounds natural and heartfelt (because it is!), while your business reaps the benefits of their day-to-day social media behavior.<\/p>\n<p>With the word \u201cauthentic\u201d being thrown around as the <a href=\"https:\/\/befoundonline.com\/blog\/authenticity-the-buzzword-we-should-live-not-say\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">marketing buzzword<\/a> of the year, it\u2019s nice to see Facebook implementing features that live up to the actual definition of the word.<\/p>\n<h2>Sentiment over Score<\/h2>\n<p>Don\u2019t you hate it when someone leaves a 5-star review with no comments? Like, if you\u2019ve made it all the way to my page to leave a review, could you not at least write one sentence about <strong><em>why<\/em><\/strong> you gave me 5 stars? Are reviews really that burdensome?!<\/p>\n<p>Phew. Pet peeve rant over.<\/p>\n<p>Thanks to this new release, gone are the days where consumers can \u2018game the system\u2019 by leaving a comment-less 5-star rating to boost your overall score without any concrete evidence to back it up. Now, a minimum of 25 characters is required to post a recommendation. Reviewers <em>have<\/em> to leave feedback about why they either recommended you or didn\u2019t.<\/p>\n<p>However, the star rating isn\u2019t completely gone. Businesses are still rated on a scale of 1-5, but it is now called the \u2018Opinion Score\u2019 and the <a href=\"https:\/\/www.facebook.com\/help\/434605260012677\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">factors for rating<\/a> have changed.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1285 size-full\" alt=\"facebook has new criteria for how users review and recommend a business\" width=\"497\" height=\"318\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb5.png 497w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb5-300x192.png 300w\" data-lazy-sizes=\"(max-width: 497px) 100vw, 497px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb5.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1285 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb5.png\" alt=\"facebook has new criteria for how users review and recommend a business\" width=\"497\" height=\"318\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb5.png 497w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb5-300x192.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\"\/><\/p>\n<p>\u00a0<\/p>\n<p>Both business owners and consumers benefit from sentiment-based ratings. Whereas previously, someone could write a review that speaks highly of the business but accidentally post it as a 1-star rating that drags down the overall score, recommendations are more user-friendly for consumers and less damaging for a businesses\u2019 reputation.<\/p>\n<h2>Useful Marketing Data<\/h2>\n<p>Tags are a brand-new Facebook feature that shows business owners what customers are talking about most within your reviews.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1286 size-full\" alt=\"new facebook review features let you see how many people recommend a business\" width=\"553\" height=\"108\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb1.png 553w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb1-300x59.png 300w\" data-lazy-sizes=\"(max-width: 553px) 100vw, 553px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb1.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1286 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb1.png\" alt=\"new facebook review features let you see how many people recommend a business\" width=\"553\" height=\"108\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb1.png 553w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb1-300x59.png 300w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\"\/><\/p>\n<p>\u00a0<\/p>\n<div>\n<p>As a consumer begins to leave a review, they\u2019ll be prompted to pick tags that summarize their recommendation. These tags are then shown in bold at the end of each review.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1287 size-full\" alt=\"new features when recommending a business on facebook\" width=\"285\" height=\"399\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb4-884323-edited.png 285w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb4-884323-edited-214x300.png 214w\" data-lazy-sizes=\"(max-width: 285px) 100vw, 285px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb4-884323-edited.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1287 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb4-884323-edited.png\" alt=\"new features when recommending a business on facebook\" width=\"285\" height=\"399\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb4-884323-edited.png 285w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb4-884323-edited-214x300.png 214w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\"\/><\/p>\n<p>\u00a0<\/p>\n<p>Business owners should use this feedback as an easy way to enhance your marketing initiatives. If your customers are raving about your Tuscan chicken pizza, you may consider running an ad specifically for that product. After all, you know it\u2019s a fan favorite! On the other hand, if you consistently get complaints about a particular issue you know exactly what to improve. Plus, highlighting these tags makes it easy for consumers to skim through your reviews while still gathering enough information to make an educated purchasing decision.<\/p>\n<h2>Be Part of the Solution<\/h2>\n<p>Yes, Facebook\u2019s changes have drastically improved the review experience for both consumers and businesses, but this is just one piece of the reputation management puzzle. At the end of the day, your reputation will be decided by the quality of your product\/service and the customer service you provide.<\/p>\n<p>As I did my research for this article, I decided to recommend a <a href=\"https:\/\/www.facebook.com\/1000DegreesPizzaKaty\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">local business<\/a> that I patron often. I wanted to get hands-on experience of how the new review process works while throwing some positive feedback their way. Win-win.<\/p>\n<p>Turns out, they have even better customer service than I thought! This is a prime example of how to be part of the solution. Facebook\u2019s new Recommendations feature absolutely makes it easier for consumers to recommend your business and improve your rating, but it\u2019s up to you to give your customers something to rave about.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1288 size-full\" alt=\"example of positive recommendation on a local facebook business page\" width=\"563\" height=\"349\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb6.png 563w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb6-300x186.png 300w\" data-lazy-sizes=\"(max-width: 563px) 100vw, 563px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb6.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1288 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb6.png\" alt=\"example of positive recommendation on a local facebook business page\" width=\"563\" height=\"349\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb6.png 563w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/09\/fb6-300x186.png 300w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\"\/><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Have you noticed a change in your businesses\u2019 online reputation since the new features were released? We want to know! Comment below with your experience of Facebook\u2019s Recommendations.<\/em><\/p>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a small business owner, chances are you\u2019ve been traumatized by online customer reviews. Many consumer review websites offer no help when it comes to responding to complaints (seriously, making me pay to leave a comment is just bribery), while others even hide your well-earned reviews from the world. Experiences like these uphold the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":182642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11170,15100,10372,24339,55824,3698,709],"dealstore":[],"offerexpiration":[],"class_list":["post-240055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-businesses","tag-facebook","tag-favor","tag-online-advertising","tag-overhauls","tag-reviews","tag-small"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Overhauls Reviews in Your Favor for Small Businesses - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=240055\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Overhauls Reviews in Your Favor for Small Businesses - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re a small business owner, chances are you\u2019ve been traumatized by online customer reviews. 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