{"id":239831,"date":"2025-05-13T12:18:00","date_gmt":"2025-05-13T12:18:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/olivia-wilde-directs-apple-ads-that-wryly-capture-modern-student-life\/"},"modified":"2025-05-13T12:18:00","modified_gmt":"2025-05-13T12:18:00","slug":"olivia-wilde-directs-apple-ads-that-wryly-capture-modern-student-life","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=239831","title":{"rendered":"Olivia Wilde Directs Apple Ads That Wryly Capture Modern Student Life"},"content":{"rendered":"


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Acclaimed filmmaker Olivia Wilde captured modern student life in a new campaign from Apple<\/a> promoting its Mac computers.\u00a0<\/p>\n

Wilde, the actress and director of films Booksmart and Don\u2019t Worry Darling, collaborated with agency TBWA\\Media Arts Lab and Oscar-winning cinematographer Erik Messerschmidt on the ads. They star characters who think they\u2019ve seen it all on college campuses\u2013until they witness the power of a Mac.\u00a0<\/p>\n

A student impresses his roommate with note-taking using Apple Intelligence on the MacBook Air, while another group of classmates proves a skeptical professor wrong by quickly transferring files via AirDrop. Meanwhile, a librarian who taunts a student is humbled by the simplicity of iPhone Mirroring.<\/p>\n

Wilde shows off her tonal range in the ads, which begin in an eerie setting reminiscent of the dystopian world of Don\u2019t Worry Darling, before employing a wry humor akin to the student characters in Booksmart.\u00a0<\/p>\n

This is Wilde\u2019s first project for Apple. She follows in the footsteps of other celebrated directors, from Spike Jonze<\/a> to Michael Gracey<\/a>, who have created ads for the tech giant.\u00a0<\/p>\n

But this is not Wilde\u2019s first foray into advertising, having previously shot a commercial for Amazon Prime<\/a> in 2023.\u00a0<\/p>\n

Apple released Apple Intelligence, an AI-powered software system, in 2024., It\u2019s built into the iPhone, iPad, Mac, and Apple Vision Pro. Its debut ads in September 2024 starred Bella Ramsey<\/a>, the actor from The Last of Us and Game of Thrones.\u00a0<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Acclaimed filmmaker Olivia Wilde captured modern student life in a new campaign from Apple promoting its Mac computers.\u00a0 Wilde, the actress and director of films Booksmart and Don\u2019t Worry Darling, collaborated with agency TBWA\\Media Arts Lab and Oscar-winning cinematographer Erik Messerschmidt on the ads. They star characters who think they\u2019ve seen it all on college […]<\/p>\n","protected":false},"author":1,"featured_media":239832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,1332,14311,82529,61732,3333,1434,5498,6763,3912,4712,88317],"dealstore":[],"offerexpiration":[],"class_list":["post-239831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-apple","tag-capture","tag-creative-advertising","tag-directs","tag-life","tag-modern","tag-olivia","tag-student","tag-technology","tag-wilde","tag-wryly"],"yoast_head":"\nOlivia Wilde Directs Apple Ads That Wryly Capture Modern Student Life - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=239831\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivia Wilde Directs Apple Ads That Wryly Capture Modern Student Life - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Acclaimed filmmaker Olivia Wilde captured modern student life in a new campaign from Apple promoting its Mac computers.\u00a0 Wilde, the actress and director of films Booksmart and Don\u2019t Worry Darling, collaborated with agency TBWAMedia Arts Lab and Oscar-winning cinematographer Erik Messerschmidt on the ads. 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