{"id":239754,"date":"2025-05-13T11:24:40","date_gmt":"2025-05-13T11:24:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/b2b-vs-b2c-vs-b2p-the-gap-is-closing\/"},"modified":"2025-05-13T11:24:40","modified_gmt":"2025-05-13T11:24:40","slug":"b2b-vs-b2c-vs-b2p-the-gap-is-closing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=239754","title":{"rendered":"B2B vs. B2C vs. B2P: The Gap Is Closing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<section class=\"vc_section vc_custom_1671129656499\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<h1 style=\"font-size: 55px;color: #121036;line-height: 62px;text-align: left\" class=\"vc_custom_heading\">B2B vs. B2C vs. B2P: The Gap Is Closing<\/h1>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"font-size: 16px;font-family: 'Montserrat'\"><strong style=\"color: #00adc2\">Danny Shepherd<\/strong>, CEO \u2022 Intero Digital \u2022 March 31, 2025<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1671132096348\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_single_image wpb_content_element vc_align_left\">\n<figure class=\"wpb_wrapper vc_figure\">\n<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"938\" src=\"https:\/\/www.interodigital.com\/wp-content\/uploads\/2021\/03\/B2C-vs-B2B-vs-B2P.png\" class=\"vc_single_image-img attachment-full\" alt=\"B2C vs B2B vs B2P\" title=\"\" \/><\/div>\n<\/figure><\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1743445799946\">\n<div class=\"wpb_wrapper\">\n<p><strong>Key Points<\/strong><\/p>\n<ul>\n<li><strong>B2B vs. B2C:<\/strong> Traditionally, B2B focuses on logic and long decision-making, while B2C targets emotions and quick decisions.<\/li>\n<li><strong>The emergence of B2P:<\/strong> Business to person (B2P) focuses on personalized, human-centric experiences.<\/li>\n<li><strong>Key B2P strategies:<\/strong>\n<ul>\n<li>Develop personas to understand decision makers.<\/li>\n<li>Craft customer-centric messaging.<\/li>\n<li>Ensure user-centric website experiences.<\/li>\n<li>Implement sales enablement tools for better customer engagement.<\/li>\n<\/ul>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_5 vc_sep_pos_align_center vc_separator_no_text\"><span class=\"vc_sep_holder vc_sep_holder_l\"><span style=\"border-color:#05adbe\" class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span style=\"border-color:#05adbe\" class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1743446594138\">\n<div class=\"wpb_wrapper\">\n<p>For decades, using \u201cB2B\u201d and \u201cB2C\u201d to distinguish how a business markets and sells its products or services has been the industry standard. Today, B2B, in particular, is experiencing an ongoing shift in identifying how buyers consume information and their expectations around those interactions. This often means a broader view, with more personalized, human-centric experiences.<\/p>\n<p>As the distinctions between the marketplace and home have continued to lessen, the one-way-or-another view of B2C vs. B2B marketing has ultimately been shifting into something new.<\/p>\n<p>As B2B marketers, we&#8217;re always seeking out ways to achieve greater connection. We have recently found ourselves intrigued by an emerging approach called B2P, &#8220;business to people.&#8221; It embodies principles that we have long embraced.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1701111034032 vc_row-has-fill vc_column-gap-20 vc_row-o-content-middle vc_row-flex\">\n<div class=\"wpb_column vc_column_container vc_col-sm-8\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \" id=\"cta-title\">\n<div class=\"wpb_wrapper\">\n<h3 style=\"font-size: 40px;color: #ffffff;line-height: 48px;font-family: Montserrat;text-align: left\">Are there gaps in your marketing strategy?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"btn-center wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\"><a href=\"https:\/\/www.interodigital.com\/whitepapers\/digital-marketing-assessment\/\" target=\"_self\" class=\"qodef-btn qodef-btn-medium qodef-btn-animated_solid\"><\/p>\n<p>    <span class=\"qodef-btn-text\">TAKE OUR FREE ASSESSMENT TO FIND OUT<\/span><\/p>\n<p>        <span class=\"qodef-btn-overlay\"><\/span><\/p>\n<p>    <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 style=\"font-size: 31px;color: #00adc2;line-height: 40px;text-align: left;font-family:Montserrat;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_custom_1743446612115\">What Is B2C?<\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1743446802028\">\n<div class=\"wpb_wrapper\">\n<p>B2C (business to consumer) products or services originate directly from the producers of the product or service and are delivered directly to the end user.<\/p>\n<p>This customer is typically the sole decision maker or influencer. An example is buying a Coke based on firsthand knowledge or convincing someone to buy you a pair of Nikes based on the brand\u2019s reputation.<\/p>\n<p>B2C marketers tend to group consumers based on broad demographics \u2014 like college-educated women aged 25-40 or retired men from the Midwest. B2C favors emotion to influence its audience by highlighting the benefits of its products and services and explaining how they solve problems.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<h2 style=\"font-size: 31px;color: #00adc2;line-height: 40px;text-align: left;font-family:Montserrat;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_custom_1743446625264\">What Is B2B?<\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1743446939224\">\n<div class=\"wpb_wrapper\">\n<p>B2B (business to business) involves the influence of one business to another (typically manufacturers and wholesalers).<\/p>\n<p>The decision-making process is usually longer than a direct-to-consumer context. B2B marketers understand that more than one person is typically involved in the buying process for a business \u2014\u00a0 budget holders, decision makers, influencers, and end users. Overall messaging, however, tends to consider them as one group. B2B favors logic to influence its audience by highlighting how its products and services solve a problem or add value, like saving time, money, and resources.<\/p>\n<p>Because of what has inherently been seen as a fundamental opposite in approach, B2C and B2B have been seen as an either-or model that marketers must choose.<\/p>\n<p>That\u2019s changing.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<h2 style=\"font-size: 31px;color: #00adc2;line-height: 40px;text-align: left;font-family:Montserrat;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_custom_1743446642830\">What Is B2P?<\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1743447000833\">\n<div class=\"wpb_wrapper\">\n<p>The foundation of B2P means transcending the fundamentals of B2C and B2B by recognizing the individual at the center of the buying process. This means placing emphasis on the unique goals, pains, preferences, and habits of all decision makers, whether for personal or professional consumption.<\/p>\n<p>By considering a B2P approach to your B2B strategy, you expand your view of the collective of influencers within the industries you market to and use an examination of the unique needs and interests to drive your strategy. Understanding the decision-making patterns of more than one demographic leads to deeper, more detailed customer insight that allows your creative team to provide more relevant and effective content.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<h2 style=\"font-size: 31px;color: #00adc2;line-height: 40px;text-align: left;font-family:Montserrat;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_custom_1743447792395\">Key Considerations for a B2P Business Model<\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1743447772707\">\n<div class=\"wpb_wrapper\">\n<p>Let&#8217;s dive into how to incorporate a B2P mindset into your business:<\/p>\n<ul>\n<li><strong>Personas:<\/strong> These are composite profiles that identify each ideal prospect and can help you move beyond selling to a \u201cbusiness title.\u201d Personas are created by walking you, the seller, step by step through exercises that explore and test how well you know each person in the buying process. It highlights their preferences, communication styles, challenges, and aspirations and identifies ways your company can communicate more effectively \u2014 and on a human level.<\/li>\n<li><strong>Messaging:<\/strong> Every brand should have its own story, and the focus should always be on the customer, not the brand. Participating in a deep-dive exploration such as a brand story exercise can help pinpoint your ideal customers\u2019 specific challenges and examine how your brand rises to meet and address those challenges and the best ways to connect and communicate with each buyer.<\/li>\n<li><strong>Website:<\/strong> Your website is the place that all of your marketing efforts point back to. The B2P element here is ensuring everything on your website is delivering a user-centric experience. Beyond optimizing functionality so that all buyers can find the information and resources they need, it means considering each persona you\u2019ve created and tailoring your content to their preferences. This will ensure they know how to take the next step and engage with you.<\/li>\n<li><strong>Sales enablement: <\/strong>Once you know who you\u2019re selling to, the next step is to create a solid strategy that appropriately empowers your sales team. Sales enablement tools \u2014 content, technology, and processes \u2014 provide a more customer-centric experience that can maximize marketing and deliver significant ROI.<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<h2 style=\"font-size: 31px;color: #00adc2;line-height: 40px;text-align: left;font-family:Montserrat;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_custom_1743447784945\">The Benefits of B2P<\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1743448910116\">\n<div class=\"wpb_wrapper\">\n<p>Infusing your business with a B2P mindset has a few key benefits:<\/p>\n<ul>\n<li><strong>Human touch:\u00a0<\/strong>It\u2019s simple: The more personalized the content is, the more genuine the connection is and the bigger the impact. Testimonials and pieces of user-generated content that are specific and sincere, for instance, are more effective than company claims alone. In fact, <a href=\"https:\/\/winterberrygroup.com\/b2b-marketing-outlook-whitepaper-2023\">44% of B2B buyers<\/a> agree with the statement that \u201cpeer reviews and user-generated content are playing a greater role in the purchasing decision-making process.&#8221; (<a href=\"https:\/\/www.interodigital.com\/blog\/how-to-ask-customers-for-google-reviews\/\">Check out this resource to learn how to ask customers for reviews.<\/a>)<\/li>\n<li><strong>Better targeting:\u00a0<\/strong>Understanding the decision-making pattern of each target audience, while labor-intensive in the beginning, generates great benefits that pay off in the long run. This allows you to reach beyond mere awareness and consideration campaigns and tap into something deeper.<\/li>\n<li><strong>Standing out:<\/strong>\u00a0With so much potential exposure and emphasis on following trends, brands in the same industry can begin to look alike. It is essential to differentiate yourself in a crowded field. Utilizing the tools and strategy will organically lead to appropriately personalized language and images that best reflect and appeal to your specific audience.<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<h3 style=\"font-size: 31px;color: #00adc2;line-height: 40px;text-align: left;font-family:Montserrat;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_custom_1743448235592\">How to Incorporate B2P Into Your Business Today<\/h3>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1743448654656\">\n<div class=\"wpb_wrapper\">\n<p>To reap the rewards of B2P today, there are a few steps you can take right away.<\/p>\n<ul>\n<li><strong>Leverage small opportunities for greater engagement.<\/strong>\u00a0Utilizing a chat feature on your homepage is a way to spark a conversation, especially with a new visitor. <a href=\"https:\/\/www.interodigital.com\/blog\/the-importance-of-social-media-for-businesses\/\">Social media<\/a> posts that pose a question or invite followers to contribute to the conversation are significantly more engaging than ones that merely promote goods and services.<\/li>\n<li><strong>Provide more value. <\/strong>Find something you can offer for free. <a href=\"https:\/\/www.interodigital.com\/blog\/how-to-become-an-authentic-thought-leader\/\">Thought leadership<\/a> pieces like blog posts and whitepapers can boost your reputation as an innovator in your field. Providing access to useful tools or free trials can help you gain a reputation as a generous organization.<\/li>\n<li><strong>Organize your data. <\/strong>It\u2019s one thing to create personalized materials; it\u2019s another to effectively utilize them on an ongoing basis. There\u2019s <a href=\"https:\/\/www.interodigital.com\/blog\/18-ways-to-repurpose-content\/\">no need to start from scratch<\/a> for every new campaign or call for materials. Create a database that can be easily accessed at the start of every new campaign that will serve as a storehouse for high-quality, tested insights.<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1701111034032 vc_row-has-fill vc_column-gap-20 vc_row-o-content-middle vc_row-flex\">\n<div class=\"wpb_column vc_column_container vc_col-sm-8\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h3 style=\"font-size: 40px;color: #ffffff;line-height: 48px;font-family: Montserrat;text-align: left\">Looking for more ways to drive results?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"btn-center wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\"><a href=\"https:\/\/www.interodigital.com\/whitepapers\/measuring-roi-6-things-you-can-do-to-start-seeing-results\/\" target=\"_self\" class=\"qodef-btn qodef-btn-medium qodef-btn-animated_solid\"><\/p>\n<p>    <span class=\"qodef-btn-text\">VIEW OUR ROI CHECKLIST<\/span><\/p>\n<p>        <span class=\"qodef-btn-overlay\"><\/span><\/p>\n<p>    <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_widgetised_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<div id=\"block-36\" class=\"widget qodef-sidearea widget_block\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<div id=\"block-35\" class=\"widget qodef-sidearea widget_block\"><\/div>\n<div id=\"block-37\" class=\"widget qodef-sidearea widget_block\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">.vc_custom_1726766863957{padding-bottom: 20px !important;}<\/p>\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<section class=\"vc_section\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1726766863957\">\n<div class=\"wpb_wrapper\">\n<h2>More Digital Marketing Blogs For You<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n\t\t\t<!-- Gridbuilder \u1d42\u1d3e Plugin (https:\/\/wpgridbuilder.com) --><\/p>\n<div class=\"wp-grid-builder wpgb-grid-21\" data-options=\"{&quot;id&quot;:21,&quot;type&quot;:&quot;masonry&quot;,&quot;source&quot;:&quot;post_type&quot;,&quot;loader&quot;:false,&quot;layout&quot;:&quot;vertical&quot;,&quot;reveal&quot;:0,&quot;isMainQuery&quot;:0,&quot;lazyLoad&quot;:false,&quot;cardSizes&quot;:{&quot;9999&quot;:{&quot;columns&quot;:3,&quot;height&quot;:240,&quot;gutter&quot;:30,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;1200&quot;:{&quot;columns&quot;:3,&quot;height&quot;:240,&quot;gutter&quot;:30,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;992&quot;:{&quot;columns&quot;:2,&quot;height&quot;:220,&quot;gutter&quot;:30,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;768&quot;:{&quot;columns&quot;:1,&quot;height&quot;:220,&quot;gutter&quot;:30,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;576&quot;:{&quot;columns&quot;:1,&quot;height&quot;:200,&quot;gutter&quot;:30,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;320&quot;:{&quot;columns&quot;:1,&quot;height&quot;:200,&quot;gutter&quot;:30,&quot;ratio&quot;:&quot;1.33333&quot;}},&quot;fitRows&quot;:true,&quot;equalRows&quot;:0,&quot;equalColumns&quot;:true,&quot;fillLastRow&quot;:0,&quot;centerLastRow&quot;:0,&quot;horizontalOrder&quot;:false,&quot;fullWidth&quot;:false,&quot;transitionDelay&quot;:100,&quot;gallerySlideshow&quot;:false,&quot;rowsNumber&quot;:1,&quot;slideAlign&quot;:&quot;left&quot;,&quot;groupCells&quot;:1,&quot;draggable&quot;:true,&quot;initialIndex&quot;:0,&quot;contain&quot;:false,&quot;freeScroll&quot;:false,&quot;freeFriction&quot;:&quot;0.075&quot;,&quot;friction&quot;:&quot;0.285&quot;,&quot;attraction&quot;:&quot;0.025&quot;,&quot;autoPlay&quot;:0,&quot;pageDotAriaLabel&quot;:&quot;Page dot %d&quot;,&quot;isPreview&quot;:false,&quot;isGutenberg&quot;:false,&quot;rightToLeft&quot;:false}\">\n<div class=\"wpgb-wrapper\">\n<div class=\"wpgb-main\">\n<div class=\"wpgb-layout\">\n<div class=\"wpgb-viewport\">\n<div class=\"wpgb-masonry\">\n<article class=\"wpgb-card wpgb-card-21 wpgb-post-12005\" data-col=\"1\" data-row=\"1\" data-format=\"standard\">\n<div class=\"wpgb-card-wrapper\">\n<div class=\"wpgb-card-inner\">\n<div class=\"wpgb-card-media wpgb-scheme-light\">\n<div class=\"wpgb-card-media-thumbnail\"><a href=\"https:\/\/www.interodigital.com\/wp-content\/uploads\/2025\/04\/The-Ultimate-Guide-to-Planning-a-Website-Launch-.png\" class=\"wpgb-handle-lb wpgb-lightbox\" data-type=\"image\" data-rel=\"21\" title=\"Enlarge photo\"><\/p>\n<div style=\"background-image:url(https:\/\/www.interodigital.com\/wp-content\/uploads\/2025\/04\/The-Ultimate-Guide-to-Planning-a-Website-Launch--768x480.png)\"><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wpgb-noscript-img\" src=\"https:\/\/www.interodigital.com\/wp-content\/uploads\/2025\/04\/The-Ultimate-Guide-to-Planning-a-Website-Launch--768x480.png\" alt=\"The Ultimate Guide to Planning a Website Launch. How to Launch Your Website.\" height=\"480\" width=\"768\"><\/a><\/div>\n<div class=\"wpgb-card-media-overlay\" data-action><a class=\"wpgb-card-layer-link\" href=\"https:\/\/www.interodigital.com\/blog\/the-ultimate-guide-to-planning-a-website-launch\/\"><\/a><\/div>\n<\/div>\n<div class=\"wpgb-card-content wpgb-scheme-dark\">\n<div class=\"wpgb-card-body\">\n<h3 class=\"wpgb-block-3\"><a target=\"_self\" href=\"https:\/\/www.interodigital.com\/blog\/the-ultimate-guide-to-planning-a-website-launch\/\">The Ultimate Guide to Planning a Website Launch<\/a><\/h3>\n<\/div>\n<div class=\"wpgb-card-footer\"><a class=\"wpgb-block-7\" href=\"https:\/\/www.interodigital.com\/blog\/the-ultimate-guide-to-planning-a-website-launch\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"wpgb-card wpgb-card-21 wpgb-post-11969\" data-col=\"1\" data-row=\"1\" data-format=\"standard\">\n<div class=\"wpgb-card-wrapper\">\n<div class=\"wpgb-card-inner\">\n<div class=\"wpgb-card-media wpgb-scheme-light\">\n<div class=\"wpgb-card-media-thumbnail\"><a href=\"https:\/\/www.interodigital.com\/wp-content\/uploads\/2025\/04\/Amazon-Prime-Day-2025.png\" class=\"wpgb-handle-lb wpgb-lightbox\" data-type=\"image\" data-rel=\"21\" title=\"Enlarge photo\"><\/p>\n<div style=\"background-image:url(https:\/\/www.interodigital.com\/wp-content\/uploads\/2025\/04\/Amazon-Prime-Day-2025-768x480.png)\"><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wpgb-noscript-img\" src=\"https:\/\/www.interodigital.com\/wp-content\/uploads\/2025\/04\/Amazon-Prime-Day-2025-768x480.png\" alt=\"Amazon Sellers: How to Win Amazon Prime Day\" height=\"480\" width=\"768\"><\/a><\/div>\n<div class=\"wpgb-card-media-overlay\" data-action><a class=\"wpgb-card-layer-link\" href=\"https:\/\/www.interodigital.com\/blog\/how-amazon-sellers-can-win-amazon-prime-day-2025\/\"><\/a><\/div>\n<\/div>\n<div class=\"wpgb-card-content wpgb-scheme-dark\">\n<div class=\"wpgb-card-body\">\n<h3 class=\"wpgb-block-3\"><a target=\"_self\" href=\"https:\/\/www.interodigital.com\/blog\/how-amazon-sellers-can-win-amazon-prime-day-2025\/\">How Amazon Sellers Can Win Amazon Prime Day 2025<\/a><\/h3>\n<\/div>\n<div class=\"wpgb-card-footer\"><a class=\"wpgb-block-7\" href=\"https:\/\/www.interodigital.com\/blog\/how-amazon-sellers-can-win-amazon-prime-day-2025\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"wpgb-card wpgb-card-21 wpgb-post-9180\" data-col=\"1\" data-row=\"1\" data-format=\"standard\">\n<div class=\"wpgb-card-wrapper\">\n<div class=\"wpgb-card-inner\">\n<div class=\"wpgb-card-media wpgb-scheme-light\">\n<div class=\"wpgb-card-media-thumbnail\"><a href=\"https:\/\/www.interodigital.com\/wp-content\/uploads\/2021\/03\/B2C-vs-B2B-vs-B2P.png\" class=\"wpgb-handle-lb wpgb-lightbox\" data-type=\"image\" data-rel=\"21\" title=\"Enlarge photo\"><\/p>\n<div style=\"background-image:url(https:\/\/www.interodigital.com\/wp-content\/uploads\/2021\/03\/B2C-vs-B2B-vs-B2P-768x480.png)\"><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wpgb-noscript-img\" src=\"https:\/\/www.interodigital.com\/wp-content\/uploads\/2021\/03\/B2C-vs-B2B-vs-B2P-768x480.png\" alt=\"B2C vs B2B vs B2P\" height=\"480\" width=\"768\"><\/a><\/div>\n<div class=\"wpgb-card-media-overlay\" data-action><a class=\"wpgb-card-layer-link\" href=\"https:\/\/www.interodigital.com\/blog\/b2b-vs-b2c-vs-b2p-why-the-gap-is-closing\/\"><\/a><\/div>\n<\/div>\n<div class=\"wpgb-card-content wpgb-scheme-dark\">\n<div class=\"wpgb-card-body\">\n<h3 class=\"wpgb-block-3\"><a target=\"_self\" href=\"https:\/\/www.interodigital.com\/blog\/b2b-vs-b2c-vs-b2p-why-the-gap-is-closing\/\">B2B vs. B2C vs. B2P: The Gap Is Closing<\/a><\/h3>\n<\/div>\n<div class=\"wpgb-card-footer\"><a class=\"wpgb-block-7\" href=\"https:\/\/www.interodigital.com\/blog\/b2b-vs-b2c-vs-b2p-why-the-gap-is-closing\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p>.vc_custom_1726766863957{padding-bottom: 20px !important;}<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The post <a href=\"https:\/\/www.interodigital.com\/blog\/b2b-vs-b2c-vs-b2p-why-the-gap-is-closing\/\">B2B vs. B2C vs. B2P: The Gap Is Closing<\/a> appeared first on <a href=\"https:\/\/www.interodigital.com\">Intero Digital<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>B2B vs. B2C vs. B2P: The Gap Is Closing Danny Shepherd, CEO \u2022 Intero Digital \u2022 March 31, 2025 Key Points B2B vs. B2C: Traditionally, B2B focuses on logic and long decision-making, while B2C targets emotions and quick decisions. The emergence of B2P: Business to person (B2P) focuses on personalized, human-centric experiences. Key B2P strategies: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":179397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[14810,44954,88309,11737,9283],"dealstore":[],"offerexpiration":[],"class_list":["post-239754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-b2b","tag-b2c","tag-b2p","tag-closing","tag-gap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B vs. B2C vs. B2P: The Gap Is Closing - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=239754\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B vs. B2C vs. B2P: The Gap Is Closing - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"B2B vs. B2C vs. B2P: The Gap Is Closing Danny Shepherd, CEO \u2022 Intero Digital \u2022 March 31, 2025 Key Points B2B vs. B2C: Traditionally, B2B focuses on logic and long decision-making, while B2C targets emotions and quick decisions. The emergence of B2P: Business to person (B2P) focuses on personalized, human-centric experiences. Key B2P strategies: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=239754\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T11:24:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=239754#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=239754\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"B2B vs. B2C vs. B2P: The Gap Is Closing\",\"datePublished\":\"2025-05-13T11:24:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=239754\"},\"wordCount\":1331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=239754#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg\",\"keywords\":[\"B2B\",\"B2C\",\"B2P\",\"Closing\",\"Gap\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=239754#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=239754\",\"url\":\"https:\/\/fivemor.com\/?p=239754\",\"name\":\"B2B vs. B2C vs. B2P: The Gap Is Closing - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=239754#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=239754#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg\",\"datePublished\":\"2025-05-13T11:24:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=239754#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=239754\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=239754#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=239754#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B vs. B2C vs. B2P: The Gap Is Closing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B vs. B2C vs. B2P: The Gap Is Closing - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=239754","og_locale":"en_US","og_type":"article","og_title":"B2B vs. B2C vs. B2P: The Gap Is Closing - Som2ny Network","og_description":"B2B vs. B2C vs. B2P: The Gap Is Closing Danny Shepherd, CEO \u2022 Intero Digital \u2022 March 31, 2025 Key Points B2B vs. B2C: Traditionally, B2B focuses on logic and long decision-making, while B2C targets emotions and quick decisions. The emergence of B2P: Business to person (B2P) focuses on personalized, human-centric experiences. Key B2P strategies: [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=239754","og_site_name":"Som2ny Network","article_published_time":"2025-05-13T11:24:40+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=239754#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=239754"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"B2B vs. B2C vs. B2P: The Gap Is Closing","datePublished":"2025-05-13T11:24:40+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=239754"},"wordCount":1331,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=239754#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg","keywords":["B2B","B2C","B2P","Closing","Gap"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=239754#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=239754","url":"https:\/\/fivemor.com\/?p=239754","name":"B2B vs. B2C vs. B2P: The Gap Is Closing - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=239754#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=239754#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg","datePublished":"2025-05-13T11:24:40+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=239754#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=239754"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=239754#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/B2B-vs.-B2C-vs.-B2P-Why-the-Gap-is-Closing-scaled.jpeg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=239754#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"B2B vs. B2C vs. B2P: The Gap Is Closing"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/239754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239754"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/239754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/179397"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239754"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=239754"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=239754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}