{"id":239297,"date":"2025-05-13T05:45:23","date_gmt":"2025-05-13T05:45:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-127\/"},"modified":"2025-05-13T05:45:23","modified_gmt":"2025-05-13T05:45:23","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-127","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=239297","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Exclusive: Henkell Freixenet Adds Korbel To Global Portfolio<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/05\/12\/\" title=\"Click to see that day's daily archive\">May 12, 2025<\/a><\/span><\/p>\n<p>Sparkling wine giant Henkell Freixenet will take on global sales, marketing, and distribution for California\u2019s Korbel effective July 1.<span id=\"more-37450\"\/> \u201cTogether, we will take this brand to new heights and are humbled for this opportunity,\u201d said Enore Ceola, CEO of Henkell Freixenet\u2019s U.S. subsidiary Freixenet-Mionetto USA.<\/p>\n<p>Impact Databank estimates Freixenet-Mionetto USA\u2019s total volume up 1% to 1.9 million cases last year, with the Mionetto Prosecco label leading the way at just under 1 million cases on a 3% increase.<\/p>\n<p>With the new deal, Brown-Forman and Korbel are ending their sales, marketing, and distribution partnership after a decades-long relationship. Korbel\u2019s sparkling wine fell 11% to 1.1 million cases in the U.S. last year, according to Impact Databank, while Korbel American brandy dipped 1.7% to 223,000 cases.<\/p>\n<p>In concert with Henkell Freixenet, Korbel owner Gary Heck said the California sparkling wine label is now \u201cpositioning for future growth\u2026with the strategic objective of expanding our brand presence and elevating the celebration of everyday moments.\u201d<em>\u2014Daniel Marsteller<\/em><\/p>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/brown-forman\/\" rel=\"tag\">Brown-Forman<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/freixenet-mionetto-usa\/\" rel=\"tag\">Freixenet Mionetto USA<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/henkell-feixenet\/\" rel=\"tag\">Henkell Feixenet<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/korbel\/\" rel=\"tag\">Korbel<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2024-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Exclusive: Henkell Freixenet Adds Korbel To Global Portfolio May 12, 2025 Sparkling wine giant Henkell Freixenet will take on global sales, marketing, and distribution for California\u2019s Korbel effective July 1. \u201cTogether, we will take this brand to new heights and are humbled for this opportunity,\u201d said Enore Ceola, CEO of Henkell Freixenet\u2019s U.S. subsidiary Freixenet-Mionetto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-239297","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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