{"id":238276,"date":"2025-05-12T15:29:33","date_gmt":"2025-05-12T15:29:33","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/nbcu-brings-nba-on-nbc-throwbacks-into-its-peacock-present\/"},"modified":"2025-05-12T15:29:33","modified_gmt":"2025-05-12T15:29:33","slug":"nbcu-brings-nba-on-nbc-throwbacks-into-its-peacock-present","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=238276","title":{"rendered":"NBCU Brings NBA on NBC Throwbacks Into Its Peacock Present"},"content":{"rendered":"


\n<\/p>\n

\n

Bringing the NBA back to NBC stirred up some memories of their storied past, but NBCUniversal and Peacock see even greater potential in the league\u2019s future.<\/p>\n

In fairness to NBC and \u201890s\/\u201900s-vintage fans, there\u2019s a lot of history to latch onto. NBA on NBC\u2019s run from 1990 to 2002 was a golden era for Gen X and elder Millennials that spanned Michael Jordan\u2019s Chicago Bulls\u2019 dominance, the \u201892 Olympic Dream Team, NBA Jam, the Shaquille O\u2019Neal\/Kobe Bryant Los Angeles Lakers, and an interior game that player analysts from the period still long for today.<\/p>\n

NBCUniversal hasn\u2019t shied away from any of it. During its Kentucky Derby coverage earlier this month, it assembled stars (and Minions) from the company\u2019s properties to welcome back John Tesh\u2019s iconic basketball anthem Roundball Rock.<\/p>\n

Last week, it used AI to conjure Jim Fagan, the voice on NBA on NBC, who died in 2017, for a new ad touting the league\u2019s return to the network.<\/p>\n

But as observers, including Sports Media Watch\u2019s Jon Lewis, cautioned against leaning too forcefully into turn-of-the-Millennium nostalgia, NBCUniversal clarified in a briefing on Tuesday ahead of its TV upfronts<\/a> that at least a few elements of the NBA\u2019s return would be markedly different than when the league departed nearly 23 years ago.\u00a0<\/p>\n

NBCU\u2019s ad-backed Peacock streamer, with its nearly 100 million active users each month, is part of the 40% of NBA inventory that will shift to streaming for the 2025-26 season. In its first year of the new deal with NBCUniversal, the NBA will make 100 regular-season games and 40 playoff games available on Peacock.<\/p>\n

In that new reality, both avid and casual fans are looking for ways to access broadcasts from multiple perspectives. By offering fans mobile score cards and highlights, enhanced game graphics, and direct connections to live action and key plays, Peacock is helping fans absorb an NBA ecosystem that\u2019s grown over the last 35 years into far more than a couple of games and an episode of NBA Inside Stuff<\/a> each week.<\/p>\n

\u201cBy adding the NBA, we\u2019re bringing year-round sports, including 129 nights in primetime, to both advertisers and viewers,\u201d said Peter Lazarus, evp of NBC Sports advertising and partnerships. \u201cThis year into next, Peacock is proud to offer fans over 7,500 hours of live sports.\u201d<\/p>\n

Covering the angles<\/strong><\/h4>\n

With NBC and Peacock hosting Super Bowl 60 in 2026, Lazarus noted that the addition of the NBA would give NBCUniversal \u201c40% of big-event viewership\u201d next year. But it\u2019s what the Peacock team did with NFL Sunday Night Football, The Macy\u2019s Thanksgiving Day Parade, WrestleMania, and the 2024 Paris Olympics that has brought its production to the next level.<\/p>\n

<\/p>\n

\u201cWe want to differentiate viewing across the Sunday and Monday games, as well as on Tuesday,\u201d said John Jelley, svp of product and user experience for global streaming at NBCUniversal. \u201cWe\u2019re going to lean into attracting an audience that\u2019s younger, more diverse, and has new behaviors they\u2019re used to watching in a more nontraditional way\u2026 they\u2019re doing so on more screens, and we want to make sure that the Peacock experience is unique.\u201d<\/p>\n

NBC Sports provided its first hint at what the new order might look like when it announced former NBA star and 2025 Hall of Fame inductee Carmelo Anthony as a member of its broadcast team during its broadcast of the Kentucky Derby.<\/p>\n

But Jelley took it a few steps further by flipping through a series of Peacock in-game enhancements meant to draw younger viewers and connect to the NBA\u2019s broad-reaching culture and content. With Dunder-Mifflin paper company\u2019s logo from The Office substituting for potential partners\u2019 brands, Jelley showed off the Live in Browse feature that plays NBA games right on the Peacock homepage and includes updated stats for individual players.<\/p>\n

\"Peacock's
Peacock\u2019s Live in Browse feature lets fans to jump straight to the game and player stats from the Peacock home page\/<\/span>Peacock\/NBCUniversal<\/cite><\/figcaption><\/figure>\n

Peacock Performance View turns a broadcast into a combination of NBA Jam and NBA 2K, overlaying graphics that show players\u2019 names, an updating shooting percentage based on their place on the floor, a shooting map, and even a \u201che\u2019s on fire\u201d flaming basketball for players who\u2019ve made several shots in a row. Another drop-down allows fans to \u201cCatch Up with Key Plays\u201d and watch clips of shots and sequences they\u2019ve missed.<\/p>\n

\"Peacock
Peacock\u2019s vertical video pays immediate dividends for the NBA on NBC\u2019s \u201cCan\u2019t Miss\u201d mobile highlights.<\/span>Peacock\/NBCUniversal<\/cite><\/figcaption><\/figure>\n

<\/p>\n

While Peacock will use its recently implemented vertical video to give mobile viewers \u201cCan\u2019t Miss\u201d vertical highlights from various games, the streamer sees potential to hook casual fans with offerings beyond the court. Its ScoreCard turns NBA games into a game for fans, letting fans pick a card of on-court stars that awards fans points if their players exceed a certain amount of points, rebounds, or assists\u2014or Euro step their way into the paint.<\/p>\n

\"The
The Peacock ScoreCard is the NBA on NBC\u2019s game within a game.<\/span>Peacock\/NBCUniversal<\/cite><\/figcaption><\/figure>\n

Later in the season, Peacock plans to unveil its Courtside Live content series, allowing fans to watch the game feed, but also focus on key players, arrivals and outfits, reaction from fans and celebrities, and more. While Peacock\u2019s multi-screen perks clear the lane for more brands, some of those who were with the NBA on NBC the first time around welcome them for different reasons.<\/p>\n

\u201cIn 2002, I was part of the production team doing those games back in the day: Some glory days with Michael Jordan, all the magic on the court\u2026 incredible time for our team,\u201d said Sam Flood, executive producer and president of production at NBC Sports. \u201cI know everyone on the production side of the house can\u2019t wait to get back to the NBA arenas and tell the stories of this next generation of great players, and having it appear on the Peacock platform with the new toys, bells, whistles, [and] enhanced broadcast all the way.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Bringing the NBA back to NBC stirred up some memories of their storied past, but NBCUniversal and Peacock see even greater potential in the league\u2019s future. In fairness to NBC and \u201890s\/\u201900s-vintage fans, there\u2019s a lot of history to latch onto. NBA on NBC\u2019s run from 1990 to 2002 was a golden era for Gen […]<\/p>\n","protected":false},"author":1,"featured_media":238277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[5357,19435,55574,13868,80125,4317,383,329,48149,87875,74828],"dealstore":[],"offerexpiration":[],"class_list":["post-238276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-brings","tag-media-news","tag-nba","tag-nbc","tag-nbcu","tag-peacock","tag-present","tag-sports","tag-sports-marketing-news","tag-throwbacks","tag-tv-upfronts"],"yoast_head":"\nNBCU Brings NBA on NBC Throwbacks Into Its Peacock Present - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=238276\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=238276&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCU Brings NBA on NBC Throwbacks Into Its Peacock Present - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Bringing the NBA back to NBC stirred up some memories of their storied past, but NBCUniversal and Peacock see even greater potential in the league\u2019s future. 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