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TikTok is one of the world\u2019s most popular social media channels. The video-based platform is especially popular among millennials and young Gen Zers, who tune into TikTok to discover new trends or products.<\/p>\n
As a small business looking to stand out in your niche, getting active on TikTok is a good idea (it does have around 955 million monthly users, after all). But in addition to creating valuable content for your audience, how can you use TikTok to enhance your social media performance<\/a>?<\/p>\n Choosing between social media platforms<\/a> and knowing how to approach each can be daunting \u2014 but I\u2019m here to help.\u00a0<\/p>\n In this guide, I\u2019ll tell you which days and times to post on TikTok to earn maximum engagement. I\u2019ll also provide some tips on how to track your performance so you can use this most popular platform to grow your business.<\/p>\n Launch your business in minutes with GoDaddy Airo\u2122<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n So, what are the TikTok posting sweet spots? Hootsuite\u2019s data and experimentation<\/a> state that the best TikTok upload times are Monday midday (from 12 to 2 PM) and Saturday evening (10 PM to midnight).<\/p>\n Whenever you post your TikTok content, remember that authentic social media posts<\/a> always earn the most engagement.\u00a0<\/p>\n Stay true to your brand values, keep it real, and always speak to your audience directly \u2014 that\u2019s the way to win with social media.<\/p>\n<\/div>\n<\/blockquote>\n FYI:<\/strong> For insider advice on how to make the most impact with your content in today\u2019s world, check out our essential social media marketing tips<\/a> for the age of the metaverse.<\/p>\n Let\u2019s look at the best times to post on TikTok on any given day of the week.<\/p>\n In addition to the midday to 2 PM sweet spot, the best time to post on Mondays is 7 PM. Monday is a day that usually earns a high level of TikTok engagement, so it\u2019s worth scheduling content for the very start of the week.<\/p>\n The best time to publish a TikTok post on Tuesdays is 4 PM, followed by 2 PM and 8 PM. It\u2019s worth noting that engagement during the morning and midday is relatively low on this day,<\/p>\n The best time to post on Wednesdays is 5 PM, so you should schedule your TikTok content to engage your audience at the end of their working day. Content posted around 6 PM also typically earns solid video views and engagement levels.<\/p>\n The best time to post on TikTok on Thursdays is also 5 PM. Wednesday and Thursday are fairly evenly matched in terms of TikTok engagement. If you post content around 1 PM and 3 PM, you\u2019re also likely to earn good engagement levels for your videos.<\/p>\n The best time to post TikTok videos on Fridays is 4 PM. Posting at 2 PM and 6 PM is also a good idea as you can catch people just before or after they\u2019ve started their weekend (people are often most excited during these periods and looking for content on travel, leisure, retail, or professional services).<\/p>\n The best time to post content on Saturdays is 5 PM, closely followed by 4 PM and 7 PM. Saturdays are typically quieter than other days as people are engaged in weekend commitments or activities. But post during the times I\u2019ve suggested and you\u2019ll earn your share of weekend traction.<\/p>\n The best time to post on Sundays is 8 PM, which is one of the best times to post, period. Aim to post valuable content at 8 PM on a Sunday and you\u2019ll earn consistently healthy levels of engagement from your TikTok marketing efforts. 4 PM and 5 PM are also good times to post on Sundays.<\/p>\n Now that you know the best times to post on TikTok, let\u2019s look at how you can use the platform to track, measure, and analyze engagement rates for your content.<\/p>\n To access TikTok\u2019s built-in platform analytics, you\u2019ll need to sign up for a TikTok Pro account (you can choose to set up a Creator or Business account). You sign up as a Pro by visiting your account\u2019s Settings section.<\/p>\n Once you\u2019ve signed up for your account, you can follow these steps to access the platform\u2019s Analytics:<\/p>\n Once you\u2019re Analytics, you\u2019ll see an Overview of views and general engagement levels for certain dates or days of the week:<\/p>\n By drilling down into your video views and account interactions for each day of the week over a set time frame (a month or more), you\u2019ll start to spot patterns you can use to your advantage.<\/p>\n Track engagement levels each week and compare them. Soon, you\u2019ll be able to discover the times and days that earn your business the most engagement. You can also dig deeper and look at engagement metrics (likes, shares, comments, video views, traffic sources, and average time watched) to see which type of content works best.<\/p>\n These insights combined will give you valuable insight <\/a>into the best time to post a TikTok for maximum engagement.<\/p>\n Regularly tracking engagement overviews will give you greater context on the best day to post on TikTok \u2014 but how do you know if your performance is good or not?<\/p>\n Tracking the right KPIs<\/a> will help you track your performance consistently and discover whether your TikTok content resonates with your audience. It\u2019s all about using data to make better decisions<\/a>.<\/p>\n To analyze and understand your TikTok performance on a deeper level and make targeted improvements that actually get results, here are the metrics you should track.<\/p>\n This is a consistent way of understanding your contents\u2019 engagement rates and deciding whether it\u2019s offering value to your readers.<\/p>\n Watch time and similar metrics will help you dig deeper than likes, views or shares alone. Tracking video watch times will help you understand whether viewers are engaging with your videos fully or simply clicking through and watching the first few seconds before going elsewhere.<\/p>\n NOTE:<\/strong> Use competitor content as inspiration for your TikTok marketing efforts \u2014 but don\u2019t be a copycat!<\/p>\n Here are the best TikTok performance metrics to track according to niche or industry:<\/p>\n I hope this guide helps you earn maximum engagement from your TikTok marketing efforts.<\/p>\n To help you on your journey, here are four essential social media marketing resources from GoDaddy Resources.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":" TikTok is one of the world\u2019s most popular social media channels. The video-based platform is especially popular among millennials and young Gen Zers, who tune into TikTok to discover new trends or products. As a small business looking to stand out in your niche, getting active on TikTok is a good idea (it does have […]<\/p>\n","protected":false},"author":1,"featured_media":238205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[3124,2649,7962,4319],"dealstore":[],"offerexpiration":[],"class_list":["post-238204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-business","tag-days","tag-post","tag-tiktok","tag-times"],"yoast_head":"\nBest times to post on TikTok for maximum engagement<\/h2>\n
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The best time of each day to post on TikTok<\/h2>\n
Best time to post to TikTok on Mondays<\/h3>\n
Best time to post to TikTok on Tuesdays<\/h3>\n
Best time to post to TikTok on Wednesdays<\/h3>\n
Best time to post to TikTok on Thursdays<\/h3>\n
Best time to post to TikTok on Fridays<\/h3>\n
Best time to post to TikTok on Saturdays<\/h3>\n
Best time to post to TikTok on Sundays<\/h3>\n
How to use TikTok analytics to find the best time to post for your target audience<\/h2>\n
1. Sign up for a Pro account<\/h3>\n
2. Access your account\u2019s Analytics section\u00a0<\/h3>\n
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3. Dive into the data<\/h3>\n
How to tell if your TikTok performance is good or not<\/h2>\n
Engagement rate analysis<\/h3>\n
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Watch time analysis<\/h3>\n
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The best metrics to track according to industry<\/h3>\n
Healthcare<\/h4>\n
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Education<\/h4>\n
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Ecommerce<\/h4>\n
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Creative services<\/h4>\n
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Retail<\/h4>\n
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Travel<\/h4>\n
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