{"id":238173,"date":"2025-05-12T14:17:40","date_gmt":"2025-05-12T14:17:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/bar-magazine-developing-premium-bar-excellence-50\/"},"modified":"2025-05-12T14:17:40","modified_gmt":"2025-05-12T14:17:40","slug":"bar-magazine-developing-premium-bar-excellence-50","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=238173","title":{"rendered":"Bar Magazine | Developing Premium Bar Excellence"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Foster\u2019s, the iconic Classic Lager, has announced the launch of a \u2018ripper\u2019 new look. Rolling out across UK pubs and bars from May, the bonza rebrand pays homage to its roots and playful Aussie charm.\u00a0<\/p>\n<p>Following last year\u2019s announcement of the exciting new sponsorship deal with the Professional Darts Corporation (PDC), Foster\u2019s has brought even more buzz to one of the fastest-growing sports in the UK. Positioned at massive events like the legendary World Darts Championship and the Premier League Darts series, the recognisable but reenergised visual identity will appear across the on-trade at multiple consumer touchpoints, including bar founts and lenses, branded glasses, and new POS.<\/p>\n<p>The revived branding reaffirms Foster\u2019s position as a distinctive and confident choice within the category, tapping into a growing consumer preference for familiar, timeless favourites. Classic Lager remains the largest beer category, responsible for one in three pints of Lager sold across the on-trade<a\/><a href=\"#_ftn1\"><sup>[1]<\/sup><\/a>. Delivering an affordable pint for the cost-conscious drinker, Classic Lager successfully delivers 50% more sales to an outlet than Premium Lager brands<a\/><a href=\"#_ftn2\"><sup>[2]<\/sup><\/a>. Foster\u2019s is synonymous with Classic Lager and continues to be a consumer favourite on the bar.<\/p>\n<p>By blending the light amber golden colour with medium malt character and vanilla notes, Foster\u2019s creates a delicate and balanced aroma of fruit hops. With an ABV of 3.7%, the lager brand is available across the on-trade in 50L and 100L kegs.<\/p>\n<p><strong>Zach Jordan, Senior Brand Manager<\/strong> <strong>at HEINEKEN UK, comments: <\/strong>\u201cThis redesign aims to strengthen the brand\u2019s foothold in the Classic Lager category. First brewed in 1888, the new design blends Foster\u2019s heritage with its position as a laid back, effortless, \u00a0refreshing choice within today\u2019s UK on-trade market. We\u2019re really excited for both operators and consumers to engage with our new design and we\u2019re ready to inject some Aussie positivity back into the bar.\u201d<\/p>\n<p>To celebrate the roll out of the rebrand, Foster\u2019s is launching a brand new digital game that is set to drive further footfall and rate of sale. Consumers will have the opportunity to win a daily reward of a \u00a3180 bar tab or the ultimate prize \u2013 four tickets to the\u00a02025 PDC\u00a0World Darts\u00a0Championship. Directed to the Foster\u2019s website via POS in outlet or through social ads, participants will upload a photo of their Foster\u2019s pint to be in with the chance to play the \u2018Down Under Darts Club\u2019 game and win big. \u00a0<\/p>\n<p><a href=\"#_ftnref1\"><sup>[1]<\/sup><\/a> \u00a0CGA OPM MAT to P03 2025<\/p>\n<p><a href=\"#_ftnref2\"><sup>[2]<\/sup><\/a> \u00a0CGA OPM MAT to P03 2025<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Foster\u2019s, the iconic Classic Lager, has announced the launch of a \u2018ripper\u2019 new look. Rolling out across UK pubs and bars from May, the bonza rebrand pays homage to its roots and playful Aussie charm.\u00a0 Following last year\u2019s announcement of the exciting new sponsorship deal with the Professional Darts Corporation (PDC), Foster\u2019s has brought even [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[1449,11654,2622,2083,565],"dealstore":[],"offerexpiration":[],"class_list":["post-238173","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-bar","tag-developing","tag-excellence","tag-magazine","tag-premium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bar Magazine | Developing Premium Bar Excellence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=238173\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Foster\u2019s, the iconic Classic Lager, has announced the launch of a \u2018ripper\u2019 new look. Rolling out across UK pubs and bars from May, the bonza rebrand pays homage to its roots and playful Aussie charm.\u00a0 Following last year\u2019s announcement of the exciting new sponsorship deal with the Professional Darts Corporation (PDC), Foster\u2019s has brought even [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=238173\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T14:17:40+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=238173#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=238173\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Bar Magazine | Developing Premium Bar Excellence\",\"datePublished\":\"2025-05-12T14:17:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=238173\"},\"wordCount\":425,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Bar\",\"Developing\",\"Excellence\",\"Magazine\",\"Premium\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=238173#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=238173\",\"url\":\"https:\/\/fivemor.com\/?p=238173\",\"name\":\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-05-12T14:17:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=238173#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=238173\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=238173#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bar Magazine | Developing Premium Bar Excellence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=238173","og_locale":"en_US","og_type":"article","og_title":"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network","og_description":"Foster\u2019s, the iconic Classic Lager, has announced the launch of a \u2018ripper\u2019 new look. Rolling out across UK pubs and bars from May, the bonza rebrand pays homage to its roots and playful Aussie charm.\u00a0 Following last year\u2019s announcement of the exciting new sponsorship deal with the Professional Darts Corporation (PDC), Foster\u2019s has brought even [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=238173","og_site_name":"Som2ny Network","article_published_time":"2025-05-12T14:17:40+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=238173#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=238173"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Bar Magazine | Developing Premium Bar Excellence","datePublished":"2025-05-12T14:17:40+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=238173"},"wordCount":425,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["Bar","Developing","Excellence","Magazine","Premium"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=238173#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=238173","url":"https:\/\/fivemor.com\/?p=238173","name":"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-05-12T14:17:40+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=238173#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=238173"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=238173#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Bar Magazine | Developing Premium Bar Excellence"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/238173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238173"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/238173\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238173"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=238173"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=238173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}