Everyone loves celebrities, and if a celebrity we admire tells us to buy something, we\u2019re more likely to do just that. It\u2019s not just that we trust and believe the celebrity; we subconsciously transfer the positive feelings we have about celebrities to the products they\u2019re endorsing.<\/span><\/p>\n It\u2019s like advertising\u2019s version of the transitive property of equality you learned in high school algebra: If you like Santa, and Santa likes Marlboro cigarettes, then you\u2019ll like Marlboro cigarettes too!\u00a0<\/span><\/p>\n \u00a0<\/span>Not all celebrities hold up as well as Santa, as evidenced by Ronald Reagan who, like Santa, was seen in ads hawking cigarettes. Sadly, only one of those two would go on to become president, and it wasn\u2019t Santa.<\/span><\/p>\n But now it\u2019s 2023, and Gen Zers and Millennials don\u2019t trust corporate advertising; nor do they trust the celebrity shills those corporations hire. Consequently, yesterday\u2019s celebrity endorser has morphed into today\u2019s influencer.<\/span><\/p>\n \u00a0<\/span>One difference is this: Celebrities are chosen by someone other than you \u2014 the movie industry, music industry, cable industry \u2014 and foisted upon the public. Influencers are chosen by you, the public.<\/span><\/p>\n \u00a0<\/span>The power of influencer marketing lies in its ability to tap into the trust and authority that influencers have built with their followers. It can create a more personal connection between a brand and its target audience, leading to increased brand visibility, credibility, and potential conversions. Additionally, influencer marketing can reach niche audiences that might be otherwise challenging to target through traditional advertising methods.<\/span><\/p>\n \u00a0<\/span>Which is why, according to<\/span> Influencer Marketing Hub<\/span><\/a>, influencer marketing has grown into a $21.1 billion dollar industry; a 29% increase from 2022. They<\/span> define<\/span><\/a> an influencer as \u201can individual who has the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.\u201d Most importantly, to become an influencer, the first thing one needs is a significant social media following.<\/span><\/p>\n \u00a0<\/span>From Celebrities to Influencers<\/b><\/p>\n While companies used celebrity endorsements to attach someone\u2019s fame to a brand or product, the website<\/span> Convince and Convert<\/span><\/a> says influence marketing creates word-of-mouth advertising by using those who are trusted in certain circles.<\/span><\/p>\n \u00a0<\/span>Celebrity endorsers could only be watched or heard, but influencers engage with their followers every day via social media sites. When an influencer mentions how much they love the<\/span> Acme Rocket Sled<\/span><\/a>, it\u2019s done in the context of a conversation. It\u2019s a sales pitch that\u2019s so subliminal, the ad-avoiding Gen Zers and Millennials don\u2019t even realize they\u2019re being sold something, and that presents an ethical problem.<\/span><\/p>\n \u00a0<\/span>Influencers are paid to endorse products and brands and, in 2017, the<\/span> Federal Trade Commission<\/span><\/a> began reminding influencers that endorsing products for cash requires disclosure and, for some, followers, it was disillusioning to realize that a highly regarded and trusted influencer was simply a shill for some big corporation.<\/span><\/p>\n \u00a0<\/span>Still, endorsing products for cash, even if you endorse them in a friendly, casual, conversational way, required the endorser to<\/span> disclose the relationship<\/span><\/a>, especially when you consider that influencing can be pretty good money. Instagram influencers average $1,000 for every 100,000 followers; YouTube influencers average $2,000 per 100,000 followers.<\/span> Top influencers<\/span><\/a> can make many thousands for a post. Soccer\/footballer <\/span>Cristiano Ronaldo<\/span> has 592 million followers and receives $2,397,000 per Instagram post. With 395 million followers, Kylie Jenner reportedly makes $1,835,000 per paid Instagram post. Being an influencer isn\u2019t a bad career choice.<\/span><\/p>\n \u00a0<\/span>Here are some key factors that show why influencer marketing is so successful:<\/span><\/p>\n Are Influencers Right For You?<\/b><\/p>\n The advantage to influencers is that many are accessible for small companies to hire. Larry\u2019s Mortuary and Steak House may not be able to hire one of the Kardashians to promote the business, but there are probably several influencers who could do the job for an affordable amount.<\/span><\/p>\n \u00a0<\/span>When an influencer endorses your product or brand, you\u2019re paying for the size of the influencer\u2019s social media following. If you\u2019re a small business trying to attract a local following, you don\u2019t need someone with a million followers.<\/span><\/p>\n \u00a0<\/span>Within the sphere of influencers,<\/span> CMS Wire<\/span><\/a> delineates the following sub-genres:<\/span><\/p>\n \u00a0<\/span>Each month, McFadden\/Gavender creates marketing reports for our clients, which shows info on website analytics, social media performance, and influencer marketing. This report lets brands know what is working and what isn\u2019t and shows whether influencers are reaching the desired audience. We list influencers and, in this case, show the relevant Instagram stats:<\/span><\/p>\n \u00a0<\/span>While there are some free or low-cost apps available to collect all the various stats on influencers, the research takes a lot of time and, unless you really know what you\u2019re doing, it\u2019s still kind of a gamble. Pick the wrong influencer and you get $0.00 ROI.<\/span><\/p>\n \u00a0<\/span>Instead of struggling along by yourself, why not<\/span> contact McFadden\/Gavender<\/span><\/a>? Our team of social media professionals are experts in selecting influencers, and we\u2019ll find those that are a perfect fit for your company\u2019s goals.<\/span> McFadden\/Gavender<\/span><\/a> is waiting to take your brand further.<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":" Everyone loves celebrities, and if a celebrity we admire tells us to buy something, we\u2019re more likely to do just that. It\u2019s not just that we trust and believe the celebrity; we subconsciously transfer the positive feelings we have about celebrities to the products they\u2019re endorsing. It\u2019s like advertising\u2019s version of the transitive property of […]<\/p>\n","protected":false},"author":1,"featured_media":23807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13709,8402,1783],"dealstore":[],"offerexpiration":[],"class_list":["post-23806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-influencer","tag-marketing","tag-power"],"yoast_head":"\n![\"marlbro](\"https:\/\/www.mcfaddengavender.com\/wp-content\/uploads\/2024\/11\/marlbro-image.png\")
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