{"id":237828,"date":"2025-05-12T09:42:48","date_gmt":"2025-05-12T09:42:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/can-we-learn-to-love-british-gas-for-its-furry-things\/"},"modified":"2025-05-12T09:42:48","modified_gmt":"2025-05-12T09:42:48","slug":"can-we-learn-to-love-british-gas-for-its-furry-things","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=237828","title":{"rendered":"Can we learn to love British Gas for its furry \u2018things?\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Energy companies are like banks, they make more money when customers face higher prices (widening differentials) so they\u2019re not exactly popular.<\/p>\n<p>The UK, in particular, is facing higher energy prices in the wake of the war in Ukraine, compounded by energy secretary Ed Miliband\u2019s \u2018Net Zero\u2019 policies focussing on renewables and an industry regulator in Ofgem that seems more focussed on providers than customers.<\/p>\n<p>What a good idea, then, to promote British Gas with lovable, furry \u2018things\u2019 \u2013 showing how BG \u2018Takes Care of Things\u2019 (like moving etc.) Brave from agency T&amp;Pm, to put it mildly. Thames Water, another unloved utiity, scrapped its winsome otter as we recall.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/BG_The_Things_still_02_rec709.1001-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" class=\"aligncenter size-large wp-image-1827576\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/BG_The_Things_still_02_rec709.1001-1024x576.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/BG_The_Things_still_02_rec709.1001-300x169.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/BG_The_Things_still_02_rec709.1001-768x432.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/BG_The_Things_still_02_rec709.1001-1536x864.jpg 1536w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/BG_The_Things_still_02_rec709.1001-390x220.jpg 390w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/BG_The_Things_still_02_rec709.1001.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/> <\/p>\n<p><iframe loading=\"lazy\" title=\"British Gas | Taking Care of Things | 60s\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/7wKlxzveLBw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201cAt British Gas, we understand the importance of a warm and working home,\u201d says Andy Freeman, group brand &amp; marketing officer. \u201cOur new\u2018Taking care of things\u2019 platform, brought to life by \u2018The Things,\u2019 perfectly captures our commitment to providing reliable service and ensuring our customers can relax and enjoy their homes, knowing we\u2019ve got them covered.\u201d<\/p>\n<p>\u201cWe wanted to create a campaign that truly resonated with people on an emotional level. The Things represent the warmth, comfort and peace of mind British Gas provides.\u201d say Matt Moreland and Chris Clarke, group creative directors. \u201cWe\u2019re hoping the British public will want to hug them just as much as we do, which is quite a lot by the way.\u201d<\/p>\n<p>Good luck with that. But sometimes it\u2019s the agency\u2019s job to present companies as they\u2019d like to be. Dire Straits (oddly coming back into fashion) does the business.<\/p>\n<p>MAA creative scale: 7.5. <\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Energy companies are like banks, they make more money when customers face higher prices (widening differentials) so they\u2019re not exactly popular. The UK, in particular, is facing higher energy prices in the wake of the war in Ukraine, compounded by energy secretary Ed Miliband\u2019s \u2018Net Zero\u2019 policies focussing on renewables and an industry regulator in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":237829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1840,1157,1510,4963,465],"dealstore":[],"offerexpiration":[],"class_list":["post-237828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-british","tag-furry","tag-gas","tag-learn","tag-love"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can we learn to love British Gas for its furry \u2018things?\u2019 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=237828\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can we learn to love British Gas for its furry \u2018things?\u2019 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Energy companies are like banks, they make more money when customers face higher prices (widening differentials) so they\u2019re not exactly popular. The UK, in particular, is facing higher energy prices in the wake of the war in Ukraine, compounded by energy secretary Ed Miliband\u2019s \u2018Net Zero\u2019 policies focussing on renewables and an industry regulator in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=237828\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T09:42:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/BG_The_Things_still_02_rec709.1001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=237828#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=237828\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Can we learn to love British Gas for its furry \u2018things?\u2019\",\"datePublished\":\"2025-05-12T09:42:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=237828\"},\"wordCount\":287,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=237828#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/BG_The_Things_still_02_rec709.1001.jpg\",\"keywords\":[\"British\",\"Furry\",\"Gas\",\"Learn\",\"LOVE\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=237828#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=237828\",\"url\":\"https:\/\/fivemor.com\/?p=237828\",\"name\":\"Can we learn to love British Gas for its furry \u2018things?\u2019 - 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