{"id":237169,"date":"2025-05-11T22:05:15","date_gmt":"2025-05-11T22:05:15","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/facebook-marketing-for-real-estate-agents\/"},"modified":"2025-05-11T22:05:15","modified_gmt":"2025-05-11T22:05:15","slug":"facebook-marketing-for-real-estate-agents","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=237169","title":{"rendered":"Facebook Marketing for Real Estate Agents"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Facebook can be a great place to drive leads if you know what you\u2019re doing. Creating ad campaigns often requires years of expert knowledge, and generating leads through organic traffic can feel like pulling teeth. However, Facebook marketing doesn\u2019t have to be a mystery to the independent real estate agent. We\u2019re going to walk you through the steps of creating a Facebook presence so that you can drive leads and increase your sales.\u00a0<span id=\"more-967\"\/><\/p>\n<p><span style=\"background-color: transparent;\">But, wait! Since there are so many things we could teach you, we\u2019re going to break up when we publish the content. Over time, this article will get longer and more detailed so that you can use it as your one-stop shop for Facebook Marketing. This post starts with the very first steps. Then, check back in 2 months for the next steps in Facebook Marketing for Real Estate Agents.\u00a0<\/span><\/p>\n<h2>1. Create a Facebook Business Page<\/h2>\n<p>Not just any page, a Business Page. Why is this important?<\/p>\n<p>Business pages have more features and greater visibility than personal profiles. With a Business Page you can:<\/p>\n<ul>\n<li>Track engagement through likes and follows<\/li>\n<li>Collect reviews from happy customers<\/li>\n<li>Get insights such as page views and visitor demographics<\/li>\n<li>Give multiple people access to edit your page<\/li>\n<li>Create ads and drive sales<\/li>\n<\/ul>\n<p>If you already have a personal profile that you use to represent your real estate business, you can easily convert it to a Business page using these instructions. Also, using a personal profile to represent your business (i.e. something other than yourself) is actually against the <a href=\"https:\/\/www.facebook.com\/terms.php\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">Facebook Terms<\/a>! (Who knew?!)<\/p>\n<h2><span style=\"background-color: transparent;\">2. Name Your Page<\/span><\/h2>\n<p>When it comes to naming your page, first you need to decide what your goal is. Are you trying to drive brand awareness for the agency or are you trying to generate leads for your personal brand?<\/p>\n<p>If you\u2019re representing an agency, simply use the name of the business.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1276 size-full\" alt=\"Name Your Facebook Page - Century 21 Lund, Realtors Image\" width=\"196\" height=\"292\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Century-21-Profile-Photo-1.png\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1276 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Century-21-Profile-Photo-1.png\" alt=\"Name Your Facebook Page - Century 21 Lund, Realtors Image\" width=\"196\" height=\"292\"\/><\/p>\n<p>If you\u2019re representing yourself, there are many ways to name your page, but our recommendation is to use \u201cCommon Name + Agency\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1278 size-medium\" alt=\"Name Your Facebook Page - Jody Clegg Real Estate Image\" width=\"187\" height=\"300\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jody-Clegg-Profile-Photo-187x300.png 187w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jody-Clegg-Profile-Photo.png 198w\" data-lazy-sizes=\"(max-width: 187px) 100vw, 187px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jody-Clegg-Profile-Photo-187x300.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1278 size-medium\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jody-Clegg-Profile-Photo-187x300.png\" alt=\"Name Your Facebook Page - Jody Clegg Real Estate Image\" width=\"187\" height=\"300\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jody-Clegg-Profile-Photo-187x300.png 187w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jody-Clegg-Profile-Photo.png 198w\" sizes=\"auto, (max-width: 187px) 100vw, 187px\"\/><\/p>\n<p>When I say \u201cCommon Name\u201d I mean the name you use when speaking with clients. For example, your legal name is Robert but you introduce yourself as Bob to prospects. \u00a0When naming your page, use Bob so that clients can easily recognize you. Then, add the name of your agency. When a prospect searches for either \u201cRe\/Max\u201d or \u201cBob the Realtor\u201d or \u201cBob at Re\/Max\u201d your page is likely to be found.<\/p>\n<h2><span style=\"background-color: transparent;\">3. Plan your Profile and Cover Photo<\/span><\/h2>\n<p>There\u2019s only one chance to make a first impression. Plan your Facebook imagery to have a consistent look and feel and clearly identify your brand.<\/p>\n<p>Take, for instance, <a href=\"https:\/\/www.facebook.com\/jevragadio\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">Jev Ragadio\u2019s<\/a> set of photos. The dark background of his headshot nicely coordinates with the colors of his cover photo. Additionally, his cover photo is a clear indicator that Jev works with homes, specifically with the Malouff International Group.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13720 size-full\" alt=\"Jev Ragadio Cover Photo indoor media\" width=\"1040\" height=\"356\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1.png 1040w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1-300x103.png 300w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1-1024x351.png 1024w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1-768x263.png 768w\" data-lazy-sizes=\"(max-width: 1040px) 100vw, 1040px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13720 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1.png\" alt=\"Jev Ragadio Cover Photo indoor media\" width=\"1040\" height=\"356\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1.png 1040w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1-300x103.png 300w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1-1024x351.png 1024w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Jev-Ragadio-Cover-Photo-1-768x263.png 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\"\/><\/p>\n<p>Another great example of Facebook imagery is from <a href=\"https:\/\/www.facebook.com\/thelokengroup\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">The Loken Group<\/a>. When you look at their profile and cover photos together, as a composite, you get the full effect of the brand: their logo, slogan, and the types of homes they sell.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13584 size-full aligncenter\" alt=\"plan your profile and cover indoor media\" width=\"820\" height=\"300\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/plan-your-profile-and-cover-indoor-media.png 820w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/plan-your-profile-and-cover-indoor-media-300x110.png 300w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/plan-your-profile-and-cover-indoor-media-768x281.png 768w\" data-lazy-sizes=\"(max-width: 820px) 100vw, 820px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/plan-your-profile-and-cover-indoor-media.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13584 size-full aligncenter\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/plan-your-profile-and-cover-indoor-media.png\" alt=\"plan your profile and cover indoor media\" width=\"820\" height=\"300\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/plan-your-profile-and-cover-indoor-media.png 820w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/plan-your-profile-and-cover-indoor-media-300x110.png 300w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/plan-your-profile-and-cover-indoor-media-768x281.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\"\/><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color: transparent; color: #333333; font-size: 2.827em;\">4. Choose your Call to Action<\/span><\/p>\n<p>An option that can easily be overlooked if you\u2019re new to Facebook Business Pages is the call-to-action button (CTA). Selecting the right CTA will make it easy for leads to get in touch with you, and that\u2019s what this is all about, right?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1281 size-full\" alt=\"Call to Action - Facebook Business Page Image\" width=\"840\" height=\"50\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/The-Loken-Group-Cover-Photo-1.png 840w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/The-Loken-Group-Cover-Photo-1-300x18.png 300w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/The-Loken-Group-Cover-Photo-1-768x46.png 768w\" data-lazy-sizes=\"(max-width: 840px) 100vw, 840px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/The-Loken-Group-Cover-Photo-1.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1281 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/The-Loken-Group-Cover-Photo-1.png\" alt=\"Call to Action - Facebook Business Page Image\" width=\"840\" height=\"50\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/The-Loken-Group-Cover-Photo-1.png 840w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/The-Loken-Group-Cover-Photo-1-300x18.png 300w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/The-Loken-Group-Cover-Photo-1-768x46.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\"\/><\/p>\n<p>From your page, hover over the blue button and select the \u201cEdit Button\u201d option from the drop-down menu. This will bring up a new screen where you can choose the action you want visitors to take. Do you want them to give you a call or would you rather they sign up for your email list? No matter what you choose, your CTA should be relevant to your type of business and only take 1-2 clicks to complete the action.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1282 size-full\" alt=\"Choose your Call to Action Button Image\" width=\"747\" height=\"429\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Facebook-Call-to-Action.png 747w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Facebook-Call-to-Action-300x172.png 300w\" data-lazy-sizes=\"(max-width: 747px) 100vw, 747px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Facebook-Call-to-Action.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1282 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Facebook-Call-to-Action.png\" alt=\"Choose your Call to Action Button Image\" width=\"747\" height=\"429\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Facebook-Call-to-Action.png 747w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/12\/Facebook-Call-to-Action-300x172.png 300w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\"\/><\/p>\n<h2>5.\u00a0<span style=\"background-color: transparent;\">Post Valuable Content, Consistently<\/span><\/h2>\n<p>Keyword: Valuable. The #1 most important rule when posting anything to social media is to create content that adds value to your potential customer. Put yourself in their shoes. If you\u2019re looking to buy a house, what information would help you do that? This could be a checklist to get your finances in order, statistics on local schools and communities, or even videos on how to stage a home for sale. There are plenty of articles out there with ideas, so we\u2019ve listed a few here to help you get started:<\/p>\n<h2><span style=\"background-color: transparent;\">6. Respond to Comments &amp; Reviews<\/span><\/h2>\n<p>Last, but certainly not least, responding to comments and reviews is a <em>must<\/em>. Whether positive or negative, it\u2019s important to participate in the social activities happening on your Facebook page. As a realtor, you are often looked at as a trusted, and active, member of your community. So when someone leaves a negative review, respond to let them know you\u2019ve heard their concerns and will work to fix the problem. Positive comments should also receive a reply with your acknowledgment. This shows your customers (and prospects) that you take compliments and criticism seriously, and are always working to serve the members of your community.<\/p>\n<p>Check back in February of 2019 for the next 6 steps to Facebook Marketing for Real Estate Agents!<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Facebook can be a great place to drive leads if you know what you\u2019re doing. Creating ad campaigns often requires years of expert knowledge, and generating leads through organic traffic can feel like pulling teeth. However, Facebook marketing doesn\u2019t have to be a mystery to the independent real estate agent. We\u2019re going to walk you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":237170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11530,4856,15100,8402,24339,482,36219],"dealstore":[],"offerexpiration":[],"class_list":["post-237169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-agents","tag-estate","tag-facebook","tag-marketing","tag-online-advertising","tag-real","tag-real-estate-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Marketing for Real Estate Agents - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=237169\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Marketing for Real Estate Agents - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Facebook can be a great place to drive leads if you know what you\u2019re doing. 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