{"id":23690,"date":"2025-01-12T02:16:05","date_gmt":"2025-01-12T02:16:05","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/two-clicks\/"},"modified":"2025-01-12T02:16:05","modified_gmt":"2025-01-12T02:16:05","slug":"two-clicks","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=23690","title":{"rendered":"Two Clicks"},"content":{"rendered":"


\n<\/p>\n

There’s a nice hierarchy in email marketing.<\/span><\/div>\n
\n
    \n
  1. Segment buyers by the Elite \/ Loyal \/ Quality \/ Average \/ Struggling \/ Lapsed framework.<\/span><\/li>\n
  2. Segment email subscribers by Inactive \/ 1 Click-Through Past Year \/ 2+ Click-Throughs Past Year \/ 1+ Email Purchase Last Year.<\/span><\/li>\n<\/ol>\n

    <\/span><\/div>\n
    Overlay (1) by (2) and you have something!<\/span><\/div>\n

    <\/span><\/div>\n
    Regardless how many email campaigns you send per week (or per day) clicking through two campaigns in the past year is a meaningful metric … those are the email subscribers you focus extra effort on.<\/span><\/div>\n<\/div>\n

    <\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"

    There’s a nice hierarchy in email marketing. Segment buyers by the Elite \/ Loyal \/ Quality \/ Average \/ Struggling \/ Lapsed framework. Segment email subscribers by Inactive \/ 1 Click-Through Past Year \/ 2+ Click-Throughs Past Year \/ 1+ Email Purchase Last Year. Overlay (1) by (2) and you have something! Regardless how many […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[16032],"dealstore":[],"offerexpiration":[],"class_list":["post-23690","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-clicks"],"yoast_head":"\nTwo Clicks - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=23690\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Clicks - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"There’s a nice hierarchy in email marketing. Segment buyers by the Elite \/ Loyal \/ Quality \/ Average \/ Struggling \/ Lapsed framework. 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