{"id":236363,"date":"2025-05-11T11:11:52","date_gmt":"2025-05-11T11:11:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/%f0%9f%93%a5-creators-and-curators\/"},"modified":"2025-05-11T11:11:52","modified_gmt":"2025-05-11T11:11:52","slug":"%f0%9f%93%a5-creators-and-curators","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=236363","title":{"rendered":"\ud83d\udce5 Creators and curators"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>In this week&#8217;s newsletter we ask: &#8220;Does original content always need to be made from scratch?&#8221; If coming up with fresh ideas week in and week out can sometimes leave you staring at a blank page, this one&#8217;s for you.  <\/p>\n<p>We&#8217;re diving into content curation<em>, <\/em>what it is, and how to make it work for you. <\/p>\n<p><em>Let&#8217;s go!<\/em> <\/p>\n<p><strong>In this week&#8217;s issue \ud83d\udce8<\/strong><\/p>\n<ul>\n<li>Curation vs. creation<\/li>\n<li>Curate like only you can<\/li>\n<li>Benefits of content curation <\/li>\n<\/ul>\n<p><em>Was this email forwarded to you? <\/em><a href=\"https:\/\/ghost.org\/resources\/#\/portal\/signup\"><em>Subscribe here<\/em><\/a><em>!<\/em><\/p>\n<hr\/>\n<h2 id=\"curation-vs-creation\"> Curation vs. Creation<\/h2>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1608371945786-d47d3cdd31da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDExfHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=2000\" class=\"kg-image\" alt=\"man in black jacket standing in front of white wall with orange and yellow heart wall\" loading=\"lazy\" width=\"5404\" height=\"3603\" srcset=\"https:\/\/images.unsplash.com\/photo-1608371945786-d47d3cdd31da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDExfHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=600 600w, https:\/\/images.unsplash.com\/photo-1608371945786-d47d3cdd31da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDExfHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1000 1000w, https:\/\/images.unsplash.com\/photo-1608371945786-d47d3cdd31da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDExfHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1600 1600w, https:\/\/images.unsplash.com\/photo-1608371945786-d47d3cdd31da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDExfHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=2400 2400w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Photo by <\/span><a href=\"https:\/\/unsplash.com\/@i_am_simoesse?ref=ghost.org\"><span style=\"white-space: pre-wrap;\">Simona Sergi<\/span><\/a><span style=\"white-space: pre-wrap;\"> \/ <\/span><a href=\"https:\/\/unsplash.com\/?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\"><span style=\"white-space: pre-wrap;\">Unsplash<\/span><\/a><\/figcaption><\/figure>\n<p>Let&#8217;s start with what content curation is. Think of it like curating an art exhibit \u2014 choosing the best work to showcase. Colleen Christison from <a href=\"https:\/\/blog.hootsuite.com\/beginners-guide-to-content-curation\/?ref=ghost.org\" rel=\"noreferrer\"><strong>Hootsuite<\/strong><\/a> puts it well: It&#8217;s about finding the best content your audience wants so that they keep coming back \u2014 to you. <\/p>\n<p><em>&#8220;Isn&#8217;t that plagiarism!?&#8221;<\/em>, we hear you ask. <\/p>\n<p>Nope. Content curation has been around almost as long as the internet. Early social media was built on people sharing interesting content with friends and connections. And, as long as you credit the original creator and don\u2019t try to pass off their work as your own, your newsletter can do the same.<\/p>\n<p>The truth is, most topics have already been explored from every angle. And with AI flooding inboxes and feeds with more content (not all of it great), your unique voice matters more than ever. Your readers aren\u2019t just looking for <em>more<\/em> content, they want <em>your take<\/em> on what matters. They trust your taste. They value your perspective. <\/p>\n<p>Practically, content curation involves collecting and sharing 3rd party content for your audience. There are many ways to do it, with some successful newsletters built exclusively on curation alone. In fact, curation isn\u2019t so different from creation \u2014 it still requires delivering something valuable to your audience \u2014 it just starts from a different place. <\/p>\n<p>Curating content can be a powerful tool in your creative toolkit. It saves time, adds depth, and opens the door to new opportunities. <\/p>\n<p>Now that we\u2019ve covered what it is, let\u2019s talk about how to do it.<\/p>\n<hr\/>\n<h2 id=\"curate-like-only-you-can\">Curate like only you can<\/h2>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1487081968683-2a6664e725ce?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDd8fG1hZ2F6aW5lJTIwbGF5b3V8ZW58MHx8fHwxNzQ2NDQwNTU1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=2000\" class=\"kg-image\" alt=\"eyeglasses with brown frames and open book\" loading=\"lazy\" width=\"4717\" height=\"3145\" srcset=\"https:\/\/images.unsplash.com\/photo-1487081968683-2a6664e725ce?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDd8fG1hZ2F6aW5lJTIwbGF5b3V8ZW58MHx8fHwxNzQ2NDQwNTU1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=600 600w, https:\/\/images.unsplash.com\/photo-1487081968683-2a6664e725ce?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDd8fG1hZ2F6aW5lJTIwbGF5b3V8ZW58MHx8fHwxNzQ2NDQwNTU1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1000 1000w, https:\/\/images.unsplash.com\/photo-1487081968683-2a6664e725ce?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDd8fG1hZ2F6aW5lJTIwbGF5b3V8ZW58MHx8fHwxNzQ2NDQwNTU1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1600 1600w, https:\/\/images.unsplash.com\/photo-1487081968683-2a6664e725ce?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDd8fG1hZ2F6aW5lJTIwbGF5b3V8ZW58MHx8fHwxNzQ2NDQwNTU1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=2400 2400w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Photo by <\/span><a href=\"https:\/\/unsplash.com\/@ewan121?ref=ghost.org\"><span style=\"white-space: pre-wrap;\">Ewan Robertson<\/span><\/a><span style=\"white-space: pre-wrap;\"> \/ <\/span><a href=\"https:\/\/unsplash.com\/?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\"><span style=\"white-space: pre-wrap;\">Unsplash<\/span><\/a><\/figcaption><\/figure>\n<p>There\u2019s a reason I don\u2019t have any tattoos: my younger self had questionable taste. Still, I sometimes wonder what my arms would look like if teenage me had been a bit more impulsive.<\/p>\n<p>Curating content for your newsletter isn\u2019t as permanent as a tattoo, but it still comes down to personal taste. What you choose to include (or leave out) is valuable in itself. <\/p>\n<h3 id=\"tips-to-being-a-great-curator\"><strong>Tips to being a great curator<\/strong><\/h3>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2025\/05\/image-1-1.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1341\" height=\"697\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2025\/05\/image-1-1.png 600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1000\/2025\/05\/image-1-1.png 1000w, https:\/\/ghost.org\/resources\/content\/images\/2025\/05\/image-1-1.png 1341w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Image: <\/span><a href=\"https:\/\/www.socialchamp.com\/fr\/blog\/content-curation-guide\/?ref=ghost.org\" rel=\"noreferrer\"><span style=\"white-space: pre-wrap;\">Social Champ<\/span><\/a><\/figcaption><\/figure>\n<p><strong>\u2023 Document your taste: <\/strong>Defining curatorial guidelines early can save you countless hours of indecision later. Think of it as an extension of your editorial style. It should clearly define the criteria for what things you would or <em>wouldn&#8217;t<\/em> include, and why. This helps you stay on topic and ensures there&#8217;s a common thread between your created and curated content. <\/p>\n<p><strong>\u2023 Collect and organize: <\/strong>Whether you&#8217;re scheduling dedicated time to curate content or baking it into your day-to-day browsing, you&#8217;ll need to be able to quickly save things. The <a href=\"https:\/\/ghost.org\/help\/ghost-bookmarker\/?ref=ghost.org\" rel=\"noreferrer\">Ghost Bookmarker<\/a> browser extension (free) allows you to clip your favourite links of the week and automatically insert them into a new draft post, making curated newsletters a breeze to put together.<\/p>\n<p><strong>\u2023 Credit sources: <\/strong>Be sure to always credit sources for content that isn&#8217;t your own. Not only does this keep things legal, it&#8217;s a good way to build relationships and the right thing to do.<\/p>\n<p><strong>\u2023 Categorize: <\/strong>One way to curate is by theme. Like an art gallery might display artwork from a particular artist, period, or style, you should consider curating content in a similar way. Whilst we&#8217;d recommend that curated content always be at least tangentially related to your niche, it&#8217;s also an opportunity to go broader or deeper on the things you and your audience find interesting.<\/p>\n<p><strong>\u2023 Add your critique: <\/strong>It&#8217;s not only about <em>what <\/em>you curate, <em>how<\/em> you curate matters too. Sharing your opinion, personal experiences, or adding context to an argument with supporting stories \u2014 are all great ways to make curated content uniquely yours.  <\/p>\n<p><strong>\u2023 Summarize: <\/strong>If your audience is short on time and overloaded with information, a quick summary of relevant news can be very valuable. It&#8217;s also a chance to have some fun and experiment with things you might not normally do. Like our <a href=\"https:\/\/activitypub.ghost.org\/archive\/?ref=ghost.org\" rel=\"noreferrer\">newsletter about Building ActivityPub<\/a> and the prolific use of AI-generated pug imagery.<\/p>\n<p><strong>\u2023 Think multi-channel: <\/strong>Curation isn&#8217;t limited to filling a newsletter content gap, it can be used to find new fans too. Experiment with curation on social media as a way to reach new people. See what resonates, and consider how you can create journeys that lead back to your own original content. <\/p>\n<p><strong>\u2023 Mix it up: <\/strong>Magazines have guest editors, galleries change curators, and you can mix things up too. Consider inviting others to curate on your behalf or, if you&#8217;re in a pinch, task a freelancer to find different topics and formats that might otherwise be time-consuming to research. <\/p>\n<hr\/>\n<figure class=\"kg-card kg-image-card\"><a href=\"https:\/\/ghost.org\/explore?ref=ghost.org\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2022\/09\/explore-1.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"959\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2022\/09\/explore-1.jpg 600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1000\/2022\/09\/explore-1.jpg 1000w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1600\/2022\/09\/explore-1.jpg 1600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w2400\/2022\/09\/explore-1.jpg 2400w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/a><\/figure>\n<h2 id=\"interesting-stories-ideas-%F0%9F%93%9A\"><strong>Interesting stories &amp; ideas \ud83d\udcda<\/strong><\/h2>\n<h2 id=\"benefits-of-content-curation\">Benefits of content curation<\/h2>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1545518514-ce8448f542b3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDE1fHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=2000\" class=\"kg-image\" alt=\"group of people inside museum\" loading=\"lazy\" width=\"4898\" height=\"3265\" srcset=\"https:\/\/images.unsplash.com\/photo-1545518514-ce8448f542b3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDE1fHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=600 600w, https:\/\/images.unsplash.com\/photo-1545518514-ce8448f542b3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDE1fHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1000 1000w, https:\/\/images.unsplash.com\/photo-1545518514-ce8448f542b3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDE1fHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1600 1600w, https:\/\/images.unsplash.com\/photo-1545518514-ce8448f542b3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxMTc3M3wwfDF8c2VhcmNofDE1fHxhcnQlMjBnYWxsZXJ5fGVufDB8fHx8MTc0NjQzNzk1OHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=2400 2400w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Photo by <\/span><a href=\"https:\/\/unsplash.com\/@pinchebesu?ref=ghost.org\"><span style=\"white-space: pre-wrap;\">Ruben Ramirez<\/span><\/a><span style=\"white-space: pre-wrap;\"> \/ <\/span><a href=\"https:\/\/unsplash.com\/?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\"><span style=\"white-space: pre-wrap;\">Unsplash<\/span><\/a><\/figcaption><\/figure>\n<p>Curation isn&#8217;t a replacement for original content. Instead, it should supplement your existing content strategy, helping you create more value and grow your audience. Let&#8217;s look at how. <\/p>\n<p><strong>Saving time &amp; money<\/strong><\/p>\n<ul>\n<li>Curating content is often faster than creating from scratch, and less time spent in one area means more to invest elsewhere.  <\/li>\n<li>Given a tight brief, researching and curating content requires less specialized skills than creating something new, making it cheaper to outsource or use freelancers. <\/li>\n<li>Creating content in new formats like video can require expensive software and equipment. Curation allows you to test how your audience responds to different formats <em>before<\/em> taking the leap. <\/li>\n<\/ul>\n<p><strong>Building relationships<\/strong><\/p>\n<ul>\n<li>Sharing makes ideas travel. When you showcase the work of others you&#8217;re giving them exposure and helping them grow. Karma points incoming!<\/li>\n<li>Curating requires engaging with fellow publishers, experts, and creators which grows your network. This can unlock all manner of opportunities for collaboration, co-promotions, or even future partnerships.<\/li>\n<li>When content is shared, remixed, and re-purposed across publishers, it creates a fly-wheel effect that benefits all parties. Not only does content travel further, but the audience gets to discover new creators too.<\/li>\n<\/ul>\n<p><strong>Finding new fans<\/strong><\/p>\n<ul>\n<li>Some people like reading, others prefer to watch or listen. Sharing topics or formats that are different to your usual programming is a way to engage with  people who consume differently. And when they follow you, they&#8217;ll discover your original content too. <\/li>\n<li>This increased reach can also have SEO benefits as search engines like Google consider the number and quality of links when ranking sites.<\/li>\n<\/ul>\n<p><strong>Experimenting <\/strong><\/p>\n<ul>\n<li>Curation isn&#8217;t always the right approach. Depending on your brand, voice, and audience you&#8217;ll need to assess whether it makes sense for you. But curation requires relatively little investment so it&#8217;s low risk. <\/li>\n<li>If people want to know more about you personally, you could try curating a playlist of what you&#8217;re listening to, or simply ask your audience for their feedback each time you try something different. Their clicks and comments will soon tell you what&#8217;s it&#8217;s working.<\/li>\n<\/ul>\n<p><strong>Planning is easier<\/strong><\/p>\n<ul>\n<li>Content planning takes a lot of work and there will always be gaps. Having a bank of curated content to draw on is invaluable during those &#8216;slow news weeks&#8217; or as a source of creative inspiration. <\/li>\n<li>This very post was inspired by my own bookmark folder named: <em>Save for later.<\/em> <\/li>\n<\/ul>\n<hr\/>\n<h2 id=\"%F0%9F%91%80-curators-pick\"><strong>\ud83d\udc40 Curator&#8217;s pick<\/strong><\/h2>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2025\/05\/CleanShot-2025-05-05-at-14.31.20@2x.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1494\" height=\"578\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2025\/05\/CleanShot-2025-05-05-at-14.31.20@2x.png 600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1000\/2025\/05\/CleanShot-2025-05-05-at-14.31.20@2x.png 1000w, https:\/\/ghost.org\/resources\/content\/images\/2025\/05\/CleanShot-2025-05-05-at-14.31.20@2x.png 1494w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<hr\/>\n<p><strong>Enjoy this newsletter? <\/strong>Forward to a friend or hit reply to share your thoughts. We don&#8217;t bite! \ud83d\udc7b <\/p>\n<p><strong>Want more how-tos?<\/strong> <a href=\"https:\/\/ghost.org\/tutorials?ref=ghost.org\">Search our library of tutorials<\/a> and subscribe to our monthly &#8220;Build with Ghost&#8221; newsletter.<\/p>\n<p><strong>Join our Ghost Creator Community!<\/strong> Connect with like-minded people who create content professionally \u2014 <a href=\"https:\/\/ghost.org\/resources\/community\/\">apply here<\/a>. <\/p>\n<hr class=\"gh-content-line gh-content-line-white\"\/><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s newsletter we ask: &#8220;Does original content always need to be made from scratch?&#8221; If coming up with fresh ideas week in and week out can sometimes leave you staring at a blank page, this one&#8217;s for you. We&#8217;re diving into content curation, what it is, and how to make it work for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[13981,17884],"dealstore":[],"offerexpiration":[],"class_list":["post-236363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-business","tag-creators","tag-curators"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\udce5 Creators and curators - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=236363\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udce5 Creators and curators - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this week&#8217;s newsletter we ask: &#8220;Does original content always need to be made from scratch?&#8221; If coming up with fresh ideas week in and week out can sometimes leave you staring at a blank page, this one&#8217;s for you. 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