{"id":235746,"date":"2025-05-11T02:59:44","date_gmt":"2025-05-11T02:59:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-start-a-linkedin-newsletter-best-practices-and-lessons-learned-from-265k-subscribers\/"},"modified":"2025-05-11T02:59:44","modified_gmt":"2025-05-11T02:59:44","slug":"how-to-start-a-linkedin-newsletter-best-practices-and-lessons-learned-from-265k-subscribers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=235746","title":{"rendered":"How to Start a LinkedIn Newsletter: Best Practices and Lessons Learned From 265k Subscribers"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<section id=\"pageblock-block_7ff6637f92beaa36311dac5f01888e3f\" class=\"pageblock js-pageblock pageblock--oms-article-content bg-color-white\">\n<div class=\"pageblock__inner\">\n<div class=\"container-fluid\">\n<div class=\"row g-3 g-xl-5 justify-content-center\">\n<div class=\"col-12 col-md-2 col-lg-2 d-none d-md-block\">\n<div class=\"author__image ratio ratio-1x1\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/Andy-Profile-600.png\" class=\"attachment-small-square size-small-square\" alt=\"\" \/>                    <\/div>\n<div class=\"author__name small\">By Andy Crestodina<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-md-9 col-lg-8 col-xxl-7\">\n<div class=\"pageblock-content u-spacing ms-0\">\n<p>Driving traffic isn\u2019t getting easier.<\/p>\n<p>But there\u2019s a simple and obvious reason: the goals of marketers and the goals of Big Tech are not aligned. Search engines and social media networks are not interested in sending you free website traffic. It doesn\u2019t help their bottom lines.<\/p>\n<p>But what if you adjust your goals?<\/p>\n<ul>\n<li><strong>If your goal is visitors<\/strong>, your goals are not aligned with the social media networks (or search engines) because every click to your content is their loss. Many believe that social networks throttle back organic reach of posts with links to websites. That\u2019s why you\u2019ve seen \u201cLink is in the comments below!\u201d<\/li>\n<li><strong>If your goal is views<\/strong>, your goals are perfectly aligned with social media networks. You publish on their platform, they get engagement, you get brand awareness and everybody wins. Just ask a YouTuber or a TikTok influencer.<\/li>\n<\/ul>\n<p>\u201cDon\u2019t build on rented land.\u201d It\u2019s advice you\u2019ve heard (and I\u2019ve said) many times. But what if building on rented land is quite profitable? What if it grows awareness and trust in your brand? Of course, you shouldn\u2019t build <a href=\"https:\/\/www.orbitmedia.com\/blog\/b2b-service-page-checklist\/\">your home<\/a> on rented land, but maybe it\u2019s smart to rent a place for your content.<\/p>\n<p>That\u2019s the idea behind LinkedIn newsletters. It\u2019s about views, not visits. Make this one adjustment to your goals and you may find reach, awareness and growth much more easily.<\/p>\n<p>Five years ago, we launched <a href=\"https:\/\/www.linkedin.com\/newsletters\/digital-marketing-tips-6752668030200795136\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_pulse_read%3Btdm86Fo9QYyHskCP8jAMUg%3D%3D\" target=\"_blank\" rel=\"noopener\">our LinkedIn newsletter<\/a>. Today we are sharing what we\u2019ve learned along with our best advice for starting a LinkedIn newsletter for your brand.<\/p>\n<h2>Why start a LinkedIn newsletter? Growth and brand awareness<\/h2>\n<p>It\u2019s hard to grow an email list. It\u2019s slow. Visitors are wary of spam, overwhelmed with email and reluctant to subscribe. They have to click, type, captcha, confirm \u2026and then hope their address isn\u2019t sold.<\/p>\n<p>But the LinkedIn newsletter signup is the lowest friction conversion in all of digital. Because LinkedIn already has their email address, the user can subscribe with the tap of a finger.<\/p>\n<p>And LinkedIn actively promotes these newsletters. When you publish the first edition, LinkedIn will invite your connections and followers to subscribe. They want your list to grow. Just like Netflix wants hit shows, LinkedIn wants you to have a hit newsletter.<\/p>\n<p>This is why LinkedIn newsletters grow faster than traditional email newsletters. For our content program, it took 15 years to attract 16,000 subscribers. But the growth of <a href=\"https:\/\/www.linkedin.com\/newsletters\/digital-marketing-tips-6752668030200795136\/\" target=\"_blank\" rel=\"noopener\">our LinkedIn newsletter<\/a> has been much faster\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50240 size-full\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/265-subscribers-linkedin.png\" alt=\"Digital Marketing Tips newsletter overview with 265k subscribers gained in 5 years, highlighting content topics and growth.\" width=\"944\" height=\"486\" \/><\/p>\n<hr \/>\n<table border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50242\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/jay-schwedelson.png\" alt=\"Smiling individual in a dark shirt with a blurred cityscape background at night.\" width=\"125\" height=\"125\" \/><\/td>\n<td>\n<h6>Jay Schwedelson, <a href=\"https:\/\/outcomemedia.com\/\" target=\"_blank\" rel=\"noopener\">Outcome Media<\/a><\/h6>\n<p><em>&#8220;LinkedIn newsletters are a no-effort growth hack. After you publish your first one, LinkedIn automatically invites every new connection and follower to subscribe\u2014whether you publish again or not. That means your subscriber list keeps growing in the background, even if you don\u2019t touch it for months (or years). So, whenever you&#8217;re finally ready to send another edition, you&#8217;ll have a built-in audience waiting\u2014without doing anything in the meantime. What other marketing effort keeps expanding your reach while you do absolutely nothing?<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>These newsletters have been so successful for LinkedIn that Microsoft bragged about them <a href=\"https:\/\/www.microsoft.com\/en-us\/investor\/events\/fy-2024\/earnings-fy-2024-q1?utm_source=chatgpt.com\">on an earnings call<\/a>.<\/p>\n<blockquote>\n<p><span style=\"font-size: 1.125rem\">\u201cWe now have more than 450 million newsletter subscriptions globally, up 3X year-over-year.&#8221; &#8211; Satya Nadella, Microsoft CEO,\u00a0<\/span><\/p>\n<\/blockquote>\n<p>Views, not visits. Brand marketing, not demand gen marketing. Let\u2019s see how this might fit within a content strategy.<\/p>\n<h2>Content strategy<\/h2>\n<p>I know of many content marketers who write articles specifically for their LinkedIn newsletter. They already have a blog but they produce new content specifically for this new channel. I get it, but it isn\u2019t necessary.<\/p>\n<p>You can use the LinkedIn newsletter to simply <strong>syndicate the content you\u2019re already producing<\/strong>. That\u2019s why it\u2019s perfect for small, scrappy marketing teams. A post goes live on your blog. The next day you copy and paste it over, moving all the text and images, and publish it as a LinkedIn article and newsletter.<\/p>\n<p>Technically, this is \u201cduplicate content\u201d but there is no such thing as a \u201cduplicate content penalty\u201d and Google knows that the original is on your website. It saw it there first. SEO isn\u2019t a risk. We\u2019ll cover the SEO implications below.<\/p>\n<p>Here\u2019s how we do it: Every two weeks we write a new article and publish on the <a href=\"https:\/\/www.orbitmedia.com\/blog\/\">Orbit blog<\/a>. Our LinkedIn newsletter is weekly, so it alternates between a new article one week and a freshened-up older article the next week. This increases the reach of our new content and keeps the best content from our archives in circulation.<\/p>\n<p>We used to publish the first two thirds of the article, then we\u2019d add a call to action to get the rest on our website. But it didn\u2019t drive the traffic we were hoping for, so now we just post the entire article in LinkedIn with a link to the original at the bottom.<\/p>\n<h2>Planning your first edition<\/h2>\n<p>Starting a LinkedIn newsletter is easy. It takes about 10 seconds and costs nothing. At the top of your LinkedIn feed, click \u201cWrite article.\u201d Then in the top right, click the \u201cManage\u201d dropdown and select \u201cCreate newsletter.\u201d Now you\u2019ll need to make a few decisions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50243\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/create-a-newsletter.png\" alt=\"Newsletter creation interface with fields for title, type (biweekly), and description. Includes option to add an image or logo. Red annotations highlight key elements for clarity and engagement.\" width=\"805\" height=\"527\" \/><\/p>\n<ul>\n<li><strong>Personal page or company page?<\/strong><br \/>\nA newsletter from a person will grow faster than a newsletter from a company, but you can\u2019t move it later, so it\u2019s a big decision. A personal LinkedIn newsletter mostly makes sense for founder-led content programs.<\/li>\n<li><strong>Your LinkedIn newsletter title<\/strong><br \/>\nThis is very important. Give it a very specific name. Boring but benefit-driven is better than clever but unclear. Ours is called \u201cDigital Marketing Tips\u201d because we wanted anyone who sees it to know what it\u2019s about. The ideal newsletter name fits into this blank: \u201cWould you like _____?\u201d<\/li>\n<li><strong>Description<\/strong><br \/>\nAnyone glancing at it should immediately know what they\u2019ll get and why they should subscribe. So keep it simple and specific. Often great email signup CTAs are mini versions of the <a href=\"https:\/\/www.orbitmedia.com\/blog\/content-marketing-mission-statement\/\">content marketing mission statement<\/a>.<\/li>\n<li><strong>Frequency<\/strong><br \/>\nDaily, weekly, biweekly or monthly. Commit! Then follow through\u2026<\/li>\n<\/ul>\n<h2>Publish<\/h2>\n<p>The LinkedIn editor is very simple. And because it automatically saves drafts, you don\u2019t have to do it all at once. You can start an article, close the tab and come back to it later. Find your drafts in the \u201cManage\u201d dropdown in the top right.<\/p>\n<h4><strong>The email subject line and preheader text<\/strong><\/h4>\n<p>LinkedIn handles all of the email delivery for you. It\u2019s a free ESP! (email service provider) But you don\u2019t get a lot of control. You can\u2019t split test emails with a\/b testing. You can\u2019t set up automations or personalize. Really none of the typical email marketing features are available.<\/p>\n<p>The title of the article will be the subject line when LinkedIn sends the email. And the first sentence of the article is the preheader text. That\u2019s why we usually put an emoji <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f44b.png\" alt=\"\ud83d\udc4b\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/> at the front of the first sentence. It helps the email stand out a bit in the inbox.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50244\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/title-preheader-text.png\" alt=\"Screenshot of a webpage titled &quot;How to improve search rankings fast: 7 steps, plus an AI prompt for SEO&quot; with annotations indicating the title and preheader text.\" width=\"1000\" height=\"443\" \/><\/p>\n<h4>Images<\/h4>\n<p>It\u2019s a newsletter, but it\u2019s also an article and a social media post. So images are a key success factor. It\u2019s really impossible to overstate the importance of the visuals.<\/p>\n<ul>\n<li><strong>The featured image<\/strong><br \/>\nIt should be colorful, high-contrast, use a face or be a diagram. It\u2019s going to appear in social streams so you\u2019re trying to make a \u201cthumb stopper.\u201d This is worth 25% of your total effort. Work hard on it. The dimensions are 1920 x 1080, but I\u2019d make it a wee bit shorter. Sometimes the top and bottom pixels get cut off.<\/li>\n<li><strong>Images throughout the article<\/strong><br \/>\nAs with any article, the goal is to add something of visual interest at every scroll depth. Again, you\u2019re publishing on a social network, so your content is competing directly with social streams. Make the article itself look a bit like a social stream by filling it with images, videos, peoples faces, points of view.<\/li>\n<li><strong>Video<\/strong><br \/>\nYouTube videos are easy to embed into the content. Never miss the chance to embed a relevant YouTube video. It\u2019s a great way to make your YouTube channel (more rented land) more successful.<\/li>\n<\/ul>\n<h4>Mentions<\/h4>\n<p>Unlike content on your blog, mention someone in your LinkedIn article and they\u2019ll get a notification. Just put the @ sign in front of their name. This is a huge advantage in social promotion (more on that below) and perfect for any collaborative content program.<\/p>\n<p>This can also make your content more visual. Just add their headshot to the article.<\/p>\n<p>In virtually everything we publish, we include contributor quotes from subject matter experts, influencers and friends. We used to email them when posts go live. Now LinkedIn handles the notifications for us.<\/p>\n<h4>Ads for your other content<\/h4>\n<p>Do you have a webinar coming up? Did you launch a guide recently? What else are you promoting?<\/p>\n<p>Someplace in the article, maybe halfway down, embed the link to it. It\u2019s an ad for yourself. Here you can see what it looks like. In this case it was a webinar so we @ mentioned the guests \u2026and of course they were notified.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50245\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/promoting-content.png\" alt=\"Screenshot of an email discussing a virtual event on content marketing by Orbit Media Studios, with a note on embedding links to promote other content.\" width=\"1000\" height=\"496\" \/><\/p>\n<p>Just don\u2019t forget to go back and remove if necessary, or your old editions will be cluttered with irrelevant or broken links.<\/p>\n<p>Speaking of links, never miss an opportunity to link to content on your blog. You may find (and we will measure in a minute) that LinkedIn newsletters actually can drive a lot of traffic.<\/p>\n<h2>Promote<\/h2>\n<p>This isn\u2019t just email, it\u2019s social media. So the last step is to create the social media post that goes with the article. LinkedIn makes you do this. And that social post should summarize the article and use <a href=\"https:\/\/www.orbitmedia.com\/blog\/social-media-post-examples-checklist\/\">all of the tricks<\/a>:<\/p>\n<ul>\n<li>Start with a spicy soundbite or surprising stat (remember, in the social stream, only the first few lines are visible)<\/li>\n<li>Bullet lists<\/li>\n<li>Emojis (not too many)<\/li>\n<li>Mentions (yes, tag the contributors again here)<\/li>\n<li>Hashtags (one or two)<\/li>\n<li>A long-ish summary of the article (a little more than you thought you needed)<\/li>\n<\/ul>\n<p>Beyond the social post, we need to do more.<\/p>\n<h4>Social media promotion<\/h4>\n<p>On newsletter day, we need to be especially active. Respond to comments, answer questions, show gratitude and delete the obviously AI generated comments. The comments on the post are the comments on the article. This brings us to another reason to publish on LinkedIn\u2026<\/p>\n<blockquote>\n<p>Blog comments are dead<\/p>\n<\/blockquote>\n<p>You may have noticed. Engagement in the comments section is so low, that many blogs (including the Orbit blog) have simply removed the comments section. There is still a lot of comments and content engagement, it\u2019s just happening on LinkedIn.<\/p>\n<p>Compare the engagement for one article published in two places: our website and on LinkedIn<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50246\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/engagement-linkedin.png\" alt=\"Comparison of website and LinkedIn engagement: Website has 0 comments. LinkedIn shows 284 reactions, 56 comments, and 31 reposts.\" width=\"1000\" height=\"635\" \/><\/p>\n<p>All of the likes and comments on the article, by you and by others, increases the reach of that article. So keep the LinkedIn tab open on newsletter day and be social.<\/p>\n<h4>Promote it on your profile<\/h4>\n<p>If the newsletter is from your personal account, you can tell LinkedIn to feature your newsletter in the \u201cActivity\u201d section. Click the pencil icon in the top right corner, then select \u201cNewsletter\u201d and save.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50248\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/choose-newsletter.png\" alt=\"Pop-up menu with options to display recent activity: posts, comments, videos, images, articles, newsletter, events, documents. Text box highlights &quot;Show the newsletter in your 'Activity' box.\" width=\"1000\" height=\"546\" \/><\/p>\n<p>You can also add your most interesting (or most sales-supporting) articles to your \u201cFeatured\u201d section. Click the \u2018+\u2019 plus sign and pick one of your newsletter. LinkedIn Premium users can also make the newsletter their \u201cCustom button.\u201d<\/p>\n<h4>What about SEO?<\/h4>\n<p>LinkedIn articles often rank. So if you are publishing the same article on LinkedIn and on your blog (and your content is optimized for search) there\u2019s a risk that the version on LinkedIn will outrank the version on your own website.<\/p>\n<p>You can mitigate this risk by de-optimizing the version you put on LinkedIn. If the title was keyword focused, rewrite it. This is email and social so the game is 100% human and 0% algorithms. It\u2019s straight psychology.<\/p>\n<p>Another risk is links. If an editor likes the article, mentions it on their website, but links to the LinkedIn version rather than the original on your website, you lost a link opportunity.<\/p>\n<p>You can mitigate this risk through basic <a href=\"https:\/\/www.orbitmedia.com\/blog\/link-reclamation-seo-pr\/\">link reclamation<\/a>. Set up an alert to be notified of any mention of your brand. Check the mentions when they appear and if they link to the LinkedIn version, reach out to the editor and ask nicely if they wouldn\u2019t mind referencing the original.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50247\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/show-newsletter.png\" alt=\"Email conversation with a request to update a link to the original source, accompanied by a suggestion to ask nicely for this change.\" width=\"1348\" height=\"670\" \/><\/p>\n<p>LinkedIn articles can actually improve your SEO. Your article may appear in search results under \u201cWhat people are saying\u201d and it may appear for phrases you would never normally have a chance of ranking for.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50249\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/linkedin-newsletter-serps.png\" alt=\"Google search results showing a featured blog post by Digital Squad Singapore on AI traffic tracking. A note highlights &quot;Our LinkedIn article appears in search results (without ranking).\" width=\"1000\" height=\"618\" \/><\/p>\n<h2>Measure<\/h2>\n<p>You don\u2019t get email metrics (open and clickthrough rates)<br \/>\nYou don\u2019t get website metrics (<a href=\"https:\/\/www.orbitmedia.com\/blog\/website-engagement-rate-ga4\/\">engagement rate<\/a> and key event rates).<br \/>\nYou only get LinkedIn Analytics (impressions, views and engagement).<\/p>\n<h4>Measuring views and engagement<\/h4>\n<p>On your profile, click \u201cShow all analytics\u201d then click on \u201cNewsletter article views\u201d and you\u2019ll see the brand visibility you created. These are views, not visits, but it\u2019s likely much more visibility that you\u2019d have if you hadn\u2019t published on the platform.<\/p>\n<p>In year five, we generated millions of views to our LinkedIn articles. This is good for our brand and of course, LinkedIn loves it. Here\u2019s the report. Notice the consistency. We rarely we miss a week.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50250 size-full\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/linkedin-analytics.png\" alt=\"Screenshot of LinkedIn article analytics showing 3,009,945 views and 55,961 new subscribers over a year. Graph displays daily view trends. Text notes views exceed impressions due to newsletter format.\" width=\"913\" height=\"850\" \/><\/h2>\n<p>Also notice how article views are much higher than social media impressions. That\u2019s because most of the clicks come directly from the email, not from the social stream.<\/p>\n<p>ProTip <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f3c5.png\" alt=\"\ud83c\udfc5\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/>If you download the LinkedIn Analytics, clean them up and upload them to ChatGPT with <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-for-linkedin-profiles-analysis\/\">an analysis prompt<\/a>, the AI will create visual reports and suggest content strategy adjustments.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50251\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/heatmap-matrix.png\" alt=\"Heatmap matrix showing performance of LinkedIn posts by topic and metric, including AI, Analytics, SEO, and more, with varying effectiveness indicated by color intensity.\" width=\"743\" height=\"447\" \/><\/p>\n<h4>Measuring traffic<\/h4>\n<p>Our goal was views, not visits. But because every article on LinkedIn has links to articles on our blog, a LinkedIn newsletter does eventually drive traffic to your website.<\/p>\n<p>It\u2019s possible to track this traffic from internal links by adding UTM tracking codes using a <a href=\"https:\/\/www.orbitmedia.com\/campaign-url-builder\/\">campaign URL builder<\/a>. But there\u2019s a leak in the tracking bucket: If you add a link using the embed feature (which gives you a nice looking snippet) the tracking code gets removed.<\/p>\n<p>Here\u2019s what the same link looks like at the end of one of our articles. Here\u2019s where we\u2019re letting readers know where the original is\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50252\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/tracking-code.png\" alt=\"Screenshot showing a blog post excerpt with linked text in purple. Two annotations note tracking code presence and basic appearance, while a chart visual is discussed for aesthetics without tracking.\" width=\"850\" height=\"418\" \/><\/p>\n<p>Of course, Analytics was never really that accurate and <a href=\"https:\/\/www.orbitmedia.com\/blog\/inaccurate-google-analytics-traffic-sources\/\">that\u2019s fine<\/a>. But let\u2019s see what it captures. Here\u2019s a year&#8217;s worth of traffic from LinkedIn. Almost all of this would be from newsletter articles. I\u2019ve highlighted total traffic, the relative engagement and key events rate, and the leads generated.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50253\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/ga4-linkedin-analytics.png\" alt=\"Traffic and engagement data from LinkedIn, showing sessions, engagement rates, and conversions for January 1 to December 31, 2024.\" width=\"1000\" height=\"447\" \/><\/p>\n<p>Even though this was a brand play and not a demand gen play, eventually it still drives measurable middle- and bottom-of-funnel impact.<\/p>\n<h2>Final question: Is it too late to launch a popular LinkedIn newsletter?<\/h2>\n<p>How much of the success was timing? Was this all because of a first-mover advantage or early adoption? There are so many newsletters now. Is it still possible win with a LI newsletter today?<\/p>\n<p>I believe that it\u2019s harder today to grow a large subscriber base. Look at the slowdown of subscriber growth for our newsletter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50254\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/subscriber-growth.png\" alt=\"Graph depicting subscriber growth trend over a year, showing fluctuating growth and a recent slowdown, with a total of 50,438 new subscribers at a 41.6% increase over 365 days.\" width=\"819\" height=\"439\" \/><\/p>\n<p>But do you really need tens of thousands of subscribers to be successful? Remember, because it\u2019s repurposed content, the effort may only be a few hours per edition. ROI is partly a function of that investment, which is no dollars and not a ton of time.<\/p>\n<p>And let\u2019s remember, more than any other platform,<strong> LinkedIn is about quality and people, not quantity and algorithms.<\/strong><\/p>\n<p>Sure, that subscriber number is hard to ignore, but pay attention to who is engaging. Anyone you\u2019d like to connect with? Any opportunities to start a conversation? Maybe collaborate on something? Or meet up somewhere?<\/p>\n<p>The ultimate outcome of a LinkedIn newsletter is the relationships.<\/p>\n<\/p><\/div>\n<aside class=\"author overflow-hidden\">\n<div class=\"row g-4 align-items-center\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"author__image ratio ratio-1x1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/Andy-Profile-600.png\" class=\"attachment-small-square size-small-square\" alt=\"\" \/><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"author__content u-spacing\">\n<h3 class=\"author__name\">Andy Crestodina<\/h3>\n<p>                                    <a href=\"https:\/\/www.orbitmedia.com\/team\/andy-crestodina\/\">Andy Crestodina<\/a> is the Co-Founder and CMO of Orbit Media. He&#8217;s an international top-rated keynote speaker and the author of <a href=\"https:\/\/www.orbitmedia.com\/about\/content-chemistry\/\">Content Chemistry: The Illustrated Guide to Content Marketing<\/a>. You can find Andy on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/andycrestodina\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.                                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside><\/div>\n<aside class=\"col-12 col-lg-2 col-xl-1 d-none d-lg-block\">\n<ul class=\"shariff-buttons theme-round orientation-vertical buttonsize-medium\">\n<li class=\"shariff-button facebook\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Flinkedin-newsletter-best-practices%2F\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button twitter\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Flinkedin-newsletter-best-practices%2F&#038;text=How%20to%20Start%20a%20LinkedIn%20Newsletter%3A%20Best%20Practices%20and%20Lessons%20Learned%20From%20265k%20Subscribers\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button linkedin\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Flinkedin-newsletter-best-practices%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button buffer\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/buffer.com\/add?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Flinkedin-newsletter-best-practices%2F&#038;text=How%20to%20Start%20a%20LinkedIn%20Newsletter%3A%20Best%20Practices%20and%20Lessons%20Learned%20From%20265k%20Subscribers\" title=\"Share on buffer\" aria-label=\"Share on buffer\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/aside><\/div>\n<p>            <span id=\"js-ArticleEnd\"><\/span>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"pageblock-block_8882c5507063c71bb3b676e122fbb7b3\" class=\"pageblock js-pageblock pageblock--oms-post-feed bg-color-white\">\n<div class=\"pageblock__inner\">\n<div class=\"container-fluid\">\n<div class=\"row pageblock-header justify-content-center  \">\n<div class=\"col-12 l-pageblock-header__col\">\n<div class=\"pageblock-content text-center u-spacing\">\n<h3>Wait, more practical insights? Yes, please!<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-posts__row row gy-5 gx-md-3 gx-lg-5\">\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/lead-generation-website-practices\/\" id=\"post-10213\" class=\"card post-10213 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-website-design-usability\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/lead-gen-header-600x300.jpg\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">Lead Generation Best Practices: 42 Key Tips for Websites and Marketing<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-content-strategy\/\" id=\"post-37456\" class=\"card post-37456 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-ai\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/zookeeper-467x234.png\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"A male zookeeper feeds a lion cub in an enclosure, with giraffes nearby. A female zookeeper works in the background.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/custom-chatgpts\/\" id=\"post-50779\" class=\"card post-50779 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-ai\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/prompt-steps-467x234.jpg\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"Flowchart titled &quot;How to write a prompt&quot; showing a process: write a draft, ask AI to revise, test it, edit if failed, or finalize if passed.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">How to Make a Custom ChatGPT for Marketing (10x Speed Video Shows Every Step)<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"pageblock-block_2c59a99d1a50b3426c20d5da276695c9\" class=\"pageblock js-pageblock pageblock--oms-image-text layout-text-image bg-color-gray\">\n<div class=\"pageblock__inner overflow-hidden\">\n<div class=\"container-fluid\">\n<div class=\"l-image-text__row row g-3 g-lg-5 g-xl-6 justify-content-center align-items-center\">\n<div class=\"l-image-text__col l-image-text__col--text col-12 col-md-10 col-lg-5 order-2 order-lg-0\">\n<div class=\"image-text__content u-spacing\">\n<h2>There is more where this came from&#8230;<\/h2>\n<p class=\"intro-text\">The best content from this blog are available all in one place \u2013 our book. Now on its 7th edition.<\/p>\n<p><strong>Content Chemistry, The Illustrated Handbook for Content Marketing<\/strong>, is packed with practical tips, real-world examples, and expert insights. A must-read for anyone looking to build a content strategy that drives real business impact. Check out the <a href=\"https:\/\/www.amazon.com\/Content-Chemistry-7th-Illustrated-Marketing\/dp\/1732046522\/ref=sr_1_1\" target=\"_blank\" rel=\"noopener\">reviews on Amazon<\/a>.<\/p>\n<p><a class=\"btn-primary\" href=\"https:\/\/www.ipgbook.com\/content-chemistry-products-9781732046580.php\" target=\"_blank\" rel=\"noopener\">Buy now direct $29.95<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-image-text__col l-image-text__col--image col-12 col-md-10 col-lg-7 order-1 order-lg-1\">\n<div class=\"image-text__image-wrap image-shadow\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"462\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2024\/11\/content-chemistry-book-quote-850x462.jpg\" class=\"attachment-image-text size-image-text\" alt=\"Book cover of &quot;Content Chemistry&quot; alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.\" \/>                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>The post <a href=\"https:\/\/www.orbitmedia.com\/blog\/linkedin-newsletter-best-practices\/\">How to Start a LinkedIn Newsletter: Best Practices and Lessons Learned From 265k Subscribers<\/a> appeared first on <a href=\"https:\/\/www.orbitmedia.com\">Orbit Media Studios<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Andy Crestodina Driving traffic isn\u2019t getting easier. But there\u2019s a simple and obvious reason: the goals of marketers and the goals of Big Tech are not aligned. Search engines and social media networks are not interested in sending you free website traffic. It doesn\u2019t help their bottom lines. But what if you adjust your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[87184,11254,5200,14073,19131,16681,5454,28680],"dealstore":[],"offerexpiration":[],"class_list":["post-235746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-265k","tag-learned","tag-lessons","tag-linkedin","tag-newsletter","tag-practices","tag-start","tag-subscribers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start a LinkedIn Newsletter: Best Practices and Lessons Learned From 265k Subscribers - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=235746\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start a LinkedIn Newsletter: Best Practices and Lessons Learned From 265k Subscribers - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By Andy Crestodina Driving traffic isn\u2019t getting easier. But there\u2019s a simple and obvious reason: the goals of marketers and the goals of Big Tech are not aligned. Search engines and social media networks are not interested in sending you free website traffic. It doesn\u2019t help their bottom lines. 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