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Alongside renowned global brands, all fiercely competing for space and attention. In this scenario, how can B\u00e1lsamo Bengu\u00e9 – also known as Bengay – stand out as the best solution for muscle pain and bruise relief?<\/p>\nIn partnership with the Ultimate Fighting Championship, B\u00e1lsamo Bengu\u00e9 introduced the MMAds: the first-ever octagon sponsorship placed exactly at the pain spot. To make it happen, we used computer vision (Al.) and statistical analysis to process over 5,000 male and female fights from both the prelims and main cards in UFC history.<\/p>\nBased on this data, we identified the area of the octagon with the highest concentration of knockouts and submissions – in other words, where the pain hits hardest during a fight. And that’s exactly where the brand was showcased, in a strategic spot seen by millions during a live UFC event, in Mexico City. Because where there is pain, there is B\u00e1lsamo Bengu\u00e9.\n<\/p>\n<h3 id=\"company\">Company<\/h3>\nWe<\/p>\n<h3 id=\"brands\">Brands<\/h3>\nB\u00e1lsamo Bengu\u00e9 and UFC<\/p>\n<h3 id=\"creators\">Creators<\/h3>\nAdvertising Agency: We, Brazil \nTitle: \u201cThe MMAds” \nCEO: Fabio Rosinholi \nCCO: Armando Araujo \nExecutive Creative Director: Kleyton Mour\u00e3o e Carlos Schleder \nCreative Director: Ot\u00e1vio Mastrogiuseppe, Paulo Almeida PA \nCreatives: Ot\u00e1vio Mastrogiuseppe, Paulo Almeida PA, Leonardo Brito e Humberto Pacheco \nCOO: Alexandre Ugadin \nAccount VP: Wesley Santesso \nAccount Director: Caio Cocozza \nPlanner VP: Gisela Toledo \nMedia VP: Gustavo Gaion \nHead of Media: Julio Campos \nMedia Director: Tatiane Silv\u00e9rio \nMedia Manager: Almir Silva \nProduction VP: Camila Naito \nProduction Manager: Juliana Soares \nHead of Graphic Production: Alexandre Borges \nMotion: Gibran Sirena e Tiago Diel \nProduction Company \/ Animation Studio: P\u00e9 Grande Animation \nP\u00e9 Grande Director: Gabriel Verdana e Felipe Galv\u00e3o \nP\u00e9 Grande Motion: Lucas Mori Flores \nSound Production Company: Bumblebeat \nBumblebeat CEO: Lucas Sfair e Henrique Tanji \nBumblebeat Account: Luisa Hackett \nApproval: Marcus Sanchez e Cinthia Ribeiro \nTechnology Company: IDK \nIDK CEO: Eduardo Augusto \nTechnology Director IDK: Lucas Henrique \nData, Development and Analysis: Time IDK<\/p>\n<h3 id=\"campaign-timeline\">Campaign Timeline<\/h3>\nMarch, 2025<\/p>\n<h3 id=\"campaign-assets\">Campaign Assets<\/h3>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/05\/1746477989781-EMS_BENGUE_Main-20Board.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1418\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/1746477989781-EMS_BENGUE_Main-20Board.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/1746477989781-EMS_BENGUE_Main-20Board.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/05\/1746477989781-EMS_BENGUE_Main-20Board.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/05\/1746477989781-EMS_BENGUE_Main-20Board.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption>Campaign Asset<\/span><\/figcaption><\/figure>\n<\/article>\n<div class=\"post-authors mb-xl\">\n Author<\/span><\/p>\n<div class=\"grid gap-200\">\n<div class=\"author-card author-ari\">\n<div class=\"author-card__content flex-1 flex flex-col text-acc\">\nCEO of Marketecture Media, owner of Adland.tv<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n <\/main><\/p>\n <dialog class=\"notification\"> \n \n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-circle-check\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n <path d=\"M9 12l2 2l4 -4\"\/>\n<\/svg><\/p>\n<\/i> \n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-octagon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M8.7 3h6.6c.3 0 .5 .1 .7 .3l4.7 4.7c.2 .2 .3 .4 .3 .7v6.6c0 .3 -.1 .5 -.3 .7l-4.7 4.7c-.2 .2 -.4 .3 -.7 .3h-6.6c-.3 0 -.5 -.1 -.7 -.3l-4.7 -4.7c-.2 -.2 -.3 -.4 -.3 -.7v-6.6c0 -.3 .1 -.5 .3 -.7l4.7 -4.7c.2 -.2 .4 -.3 .7 -.3z\"\/>\n <line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/>\n <line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/>\n<\/svg><\/p>\n<\/i> \n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-triangle\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M12 9v2m0 4v.01\"\/>\n <path d=\"M5 19h14a2 2 0 0 0 1.84 -2.75l-7.1 -12.25a2 2 0 0 0 -3.5 0l-7.1 12.25a2 2 0 0 0 1.75 2.75\"\/>\n<\/svg><\/p>\n<\/i> <\/p>\nGreat! 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Alongside renowned global brands, all fiercely competing for space and attention. In this scenario, how can B\u00e1lsamo […]<\/p>\n","protected":false},"author":1,"featured_media":235206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8980,6851,25647,38060],"dealstore":[],"offerexpiration":[],"class_list":["post-235205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-pain","tag-relief","tag-targeting","tag-ufc"],"yoast_head":"\n<title>Targeting pain relief at the UFC - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=235205\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeting pain relief at the UFC - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Targeting pain relief at the UFC May 07 2025 7:33 AM 2 min read Share The UFC is the biggest MMA competition on the planet, bringing together the best fighters at each event and attracting millions of viewers. 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