{"id":234919,"date":"2025-05-10T16:15:38","date_gmt":"2025-05-10T16:15:38","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/the-only-thing-more-powerful-than-money-is-hate\/"},"modified":"2025-05-10T16:15:38","modified_gmt":"2025-05-10T16:15:38","slug":"the-only-thing-more-powerful-than-money-is-hate","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=234919","title":{"rendered":"The only thing more powerful than money is hate"},"content":{"rendered":"


\n<\/p>\n

\n

\u00a0<\/p>\n

\n

The quote \u201cThe only thing more powerful than money is hate\u201d has been widely shared online and is often attributed\u2014though never definitively\u2014to fantasy author Terry Goodkind. <\/span><\/p>\n<\/blockquote>\n

Regardless of its exact origin, the insight rings true, especially in industries where change is met with more than skepticism. In real estate, that change is often met with contempt.<\/span><\/p>\n

Hate, in this context, isn\u2019t just disagreement. It\u2019s emotional resistance. It\u2019s public trash talk, private retaliation, and backroom strategy sessions designed not just to win\u2014but to destroy. And ironically, that emotional fuel has helped some of the most transformative real estate brands break through.<\/span><\/p>\n

\"\"<\/p>\n

Zillow: the industry\u2019s favorite villain<\/b><\/h3>\n

No company has attracted more hatred in modern real estate than Zillow. When it launched in 2006 with the Zestimate, brokers and agents erupted. The company was accused of misleading consumers, devaluing professional expertise, and undermining broker control. Never mind that the Zestimate drove massive consumer engagement or that Zillow wasn\u2019t doing anything brokers weren\u2019t already doing in print ads. The industry hated it \u2013 viscerally.<\/span><\/p>\n

That hatred didn\u2019t go away when Zillow launched Premier Agent. If anything, it intensified. MLS execs took shots in closed-door meetings. Broker associations warned members against using the platform. Conferences were full of anti-Zillow sentiment, often louder than actual strategy.<\/span><\/p>\n

And yet, while many incumbents kept hating, Zillow kept scaling. It leveraged consumer attention, built partnerships, went public, and became the most recognized brand in real estate. The hate didn\u2019t stop it\u2014it probably made it stronger.<\/span><\/p>\n

Redfin: blacklisted before it had a chance<\/b><\/h3>\n

When Redfin launched with salaried agents and a tech-first consumer model, traditional brokers didn\u2019t just roll their eyes. They blocked access. Redfin agents were denied entry to broker open houses. They were ignored or attacked in professional circles. In some cases, they were told to leave industry events. The resistance wasn\u2019t strategic. It was emotional.<\/span><\/p>\n

This wasn\u2019t about commission splits. This was about defending turf. And that defensive hate helped fuel Redfin\u2019s rise. It gave the company a clear enemy. It clarified its message. And it validated to consumers that Redfin really was different.<\/span><\/p>\n

Compass: money couldn\u2019t silence the outrage<\/b><\/h3>\n

When Compass started writing large checks to lure top-producing agents, established firms erupted. Compass was called a \u201cpoacher,\u201d \u201ca tech pretender,\u201d even \u201ca threat to the soul of real estate.\u201d Leaders who had quietly recruited competitors for decades suddenly labeled the practice unethical when Compass did it with more money.<\/span><\/p>\n

But the pushback wasn\u2019t about the money. It was about the nerve. Compass challenged the norms of recruitment, branding, and culture. And the hatred it attracted\u2014public and private\u2014was proof it had hit a nerve.<\/span><\/p>\n

eXp: ridiculed, then replicated<\/b><\/h3>\n

When eXp introduced its cloud-based, no-office model with agent revenue share, critics didn\u2019t just doubt it\u2014they mocked it. Industry forums called it a pyramid scheme. Big brands questioned its legitimacy. Yet over time, eXp scaled into one of the fastest-growing brokerages in the world. And now, many of the same companies that once laughed are quietly testing similar models.<\/span><\/p>\n

\"\"<\/p>\n

Hate travels faster than a business plan<\/b><\/h3>\n

This pattern plays out over and over again: new company launches, incumbents ridicule or resist, and the emotion becomes the story. Hate has a way of rallying insiders while accidentally spotlighting the outsider. It creates tension\u2014and tension creates attention. If money builds the machine, hate supercharges the engine.<\/span><\/p>\n

Why the quote matters<\/b><\/h3>\n

Hate is a powerful market signal. When established players stop ignoring you and start actively fighting you, you\u2019re no longer a theory\u2014you\u2019re a threat. While money drives growth, hate proves relevance.<\/span><\/p>\n

That\u2019s why this quote resonates so deeply in real estate. It reminds us that emotion often drives more decisions than strategy. And that if your brand has made people uncomfortable\u2014or even angry\u2014you might be doing something right.<\/span><\/p>\n

Mind your own business<\/b><\/h3>\n

My dad, Howard Lund, took a lot of criticism when he invented the aluminum fishing boat in a world of wood boats. He didn\u2019t care. The media attention was free advertising. I discussed this with a client yesterday. Brokers would be better off minding their own business rather than standing on a pulpit about a competitor.\u00a0<\/span><\/p>\n

Don\u2019t hate the MLS<\/b><\/h3>\n

The Multiple Listing Service in America, born out of the business meetings among members of the NATIONAL ASSOCIATION of REALTORS\u24c7, is the greatest accomplishment in global real estate. It\u2019s a trading platform that provides a neutral market for home buyers and sellers who are represented by licensed real estate professionals. It\u2019s not perfect, and there are plenty of MLSs that are too large or too small to truly serve. I am not sure what size of MLS is just right \u2013 but local market satisfaction is a benchmark that tells the story.<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

\u00a0 The quote \u201cThe only thing more powerful than money is hate\u201d has been widely shared online and is often attributed\u2014though never definitively\u2014to fantasy author Terry Goodkind. Regardless of its exact origin, the insight rings true, especially in industries where change is met with more than skepticism. In real estate, that change is often met […]<\/p>\n","protected":false},"author":1,"featured_media":234920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[25878,832,7289],"dealstore":[],"offerexpiration":[],"class_list":["post-234919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-hate","tag-money","tag-powerful"],"yoast_head":"\nThe only thing more powerful than money is hate - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=234919\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The only thing more powerful than money is hate - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u00a0 The quote \u201cThe only thing more powerful than money is hate\u201d has been widely shared online and is often attributed\u2014though never definitively\u2014to fantasy author Terry Goodkind. Regardless of its exact origin, the insight rings true, especially in industries where change is met with more than skepticism. In real estate, that change is often met […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=234919\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-10T16:15:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"303\" \/>\n\t<meta property=\"og:image:height\" content=\"202\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=234919#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=234919\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"The only thing more powerful than money is hate\",\"datePublished\":\"2025-05-10T16:15:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=234919\"},\"wordCount\":825,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=234919#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg\",\"keywords\":[\"Hate\",\"Money\",\"Powerful\"],\"articleSection\":[\"Real Estate\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=234919#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=234919\",\"url\":\"https:\/\/fivemor.com\/?p=234919\",\"name\":\"The only thing more powerful than money is hate - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=234919#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=234919#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg\",\"datePublished\":\"2025-05-10T16:15:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=234919#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=234919\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=234919#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg\",\"width\":303,\"height\":202},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=234919#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The only thing more powerful than money is hate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The only thing more powerful than money is hate - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=234919","og_locale":"en_US","og_type":"article","og_title":"The only thing more powerful than money is hate - Som2ny Network","og_description":"\u00a0 The quote \u201cThe only thing more powerful than money is hate\u201d has been widely shared online and is often attributed\u2014though never definitively\u2014to fantasy author Terry Goodkind. Regardless of its exact origin, the insight rings true, especially in industries where change is met with more than skepticism. In real estate, that change is often met […]","og_url":"https:\/\/fivemor.com\/?p=234919","og_site_name":"Som2ny Network","article_published_time":"2025-05-10T16:15:38+00:00","og_image":[{"width":303,"height":202,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=234919#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=234919"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"The only thing more powerful than money is hate","datePublished":"2025-05-10T16:15:38+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=234919"},"wordCount":825,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=234919#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg","keywords":["Hate","Money","Powerful"],"articleSection":["Real Estate"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=234919#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=234919","url":"https:\/\/fivemor.com\/?p=234919","name":"The only thing more powerful than money is hate - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=234919#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=234919#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg","datePublished":"2025-05-10T16:15:38+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=234919#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=234919"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=234919#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/AdobeStock_252907830-scaled-e1746567202251.jpeg","width":303,"height":202},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=234919#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"The only thing more powerful than money is hate"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/234919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234919"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/234919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/234920"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234919"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=234919"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=234919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}