{"id":234892,"date":"2025-05-10T15:39:01","date_gmt":"2025-05-10T15:39:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/sweet-dreams-for-simba-mattresses-and-channel-5\/"},"modified":"2025-05-10T15:39:01","modified_gmt":"2025-05-10T15:39:01","slug":"sweet-dreams-for-simba-mattresses-and-channel-5","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=234892","title":{"rendered":"Sweet dreams for Simba mattresses and Channel 5"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Simba, which calls itself a \u201cSleep technology company,\u201d recently renewed its sponsorship with Channel 5, and a new set of idents has been created to flag up the brand to viewers.<\/p>\n<p>Black &amp; White Projects, a creative consultancy led by Duncan Stuart (former marketing director at MullenLowe and 101) is behind the work, which neatly showcases Simba\u2019s product range while injecting some humour into the brand.<\/p>\n<p>Steve Reid, CEO at Simba, said: \u201cWe wanted to show that great sleep isn\u2019t just a function \u2013 it\u2019s a feeling. This campaign puts comfort, humour, and human habits front and centre. We\u2019ve created something warm and relatable that reflects how people actually live \u2013 and sleep \u2013 today.\u201d<\/p>\n<p>Duncan Stuart, MD of Black &amp; White Projects,\u00a0said: \u201cThere is unparalleled innovation within Simba\u2019s product technology. When people settle down at home to watch their favourite show, what matters is the feeling that tech gives them: ultimate comfort. Our idents show that feeling through Simba People and their idiosyncrasies.\u201d<\/p>\n<p>Good enough not to annoy the viewers, who are likely to see the idents on repeat \u2013 they will be running across Channel 5\u2019s drama, entertainment and streaming content.<\/p>\n<p>MAA creative scale: 7<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Simba, which calls itself a \u201cSleep technology company,\u201d recently renewed its sponsorship with Channel 5, and a new set of idents has been created to flag up the brand to viewers. Black &amp; White Projects, a creative consultancy led by Duncan Stuart (former marketing director at MullenLowe and 101) is behind the work, which neatly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":234893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[4552,4179,86988,86987,3308],"dealstore":[],"offerexpiration":[],"class_list":["post-234892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-channel","tag-dreams","tag-mattresses","tag-simba","tag-sweet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sweet dreams for Simba mattresses and Channel 5 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=234892\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweet dreams for Simba mattresses and Channel 5 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Simba, which calls itself a \u201cSleep technology company,\u201d recently renewed its sponsorship with Channel 5, and a new set of idents has been created to flag up the brand to viewers. 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