Getting people to see your content isn\u2019t getting any easier. From an ever-changing SERP, crowded social platforms, and AI-generated content flooding the scene, there\u2019s a lot of competition for attention.<\/p>\n
And that\u2019s only one major challenge businesses face when it comes to content marketing in 2025. We\u2019re breaking down the biggest content marketing hurdles and how to clear them with ease.<\/p>\n
Contents<\/h3>\n\n- Publishing content that converts<\/a><\/li>\n
- Knowing your audience<\/a><\/li>\n
- Differentiating content from the competitors<\/a><\/li>\n
- Creating content consistently<\/a><\/li>\n
- Producing high-quality content<\/a><\/li>\n
- Aligning content with the buyer\u2019s journey<\/a><\/li>\n
- Promoting your content effectively<\/a><\/li>\n<\/ol>\n
The biggest content marketing challenges in 2025<\/h2>\n
We\u2019re diving into the biggest content marketing challenges businesses are facing and sharing what you can do about them to see the best results all year long.<\/p>\n
Challenge #1: Creating content that converts users<\/h3>\n
According to Content Marketing Institute\u2019s research<\/a>, the top challenge marketers face with content creation is getting users to take a desired action.<\/p>\n![\"top](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/05\/content-marketing-challenges-chart.webp\")
<\/p>\n
Source<\/a><\/em><\/p>\nYou can write blog posts<\/a> and post on social media all day, but if no one becomes a paying customer, there isn\u2019t much point.<\/p>\nSome of your content will simply exist just for entertainment\u2019s sake, and that\u2019s okay. But you\u2019re running a business, so some of it needs to get people to convert.<\/p>\n
Here\u2019s how you can overcome this challenge:<\/p>\n
Address the needs and pain points of your audience<\/h4>\n
Some people wake up thinking they need cold-pressed juice. Others wake up thinking they want to eat something healthy but don\u2019t have time to cook. Your content should tap into those real-life desires.<\/p>\n
Here\u2019s the difference:<\/p>\n
![\"addressing](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/05\/content-marketing-challenges-addressing-pain-points-png.webp\")
<\/p>\n
The first statement is informative, but the second one speaks to a specific need. Shift your message to why your product or service helps, and that\u2019s when you\u2019ll see people take action.<\/p>\n
Use headlines that hook people<\/h4>\n
Think of your headlines<\/a> like a storefront. If your signage is bland, people walk by. But if it\u2019s compelling or sparks curiosity, they step inside.<\/p>\nSee the difference:<\/p>\n
![\"okay](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/05\/content-marketing-challenge-strong-headline-example-png.webp\")
<\/p>\n
Test different headlines and see what resonates with your audience. Try formulas like these:<\/p>\n
\n- Question-based:<\/strong> Tired of Feeling Bloated? This Juice Might Be the Fix<\/li>\n
- List-based:<\/strong> 5 Superfoods That Make Your Skin Glow (And How to Get Them in One Drink)<\/li>\n
- Curiosity-driven:<\/strong> We Tried Mixing Beets and Pineapple: Here\u2019s What Happened<\/li>\n<\/ul>\n
Use calls-to-action that are easy to say \u201cyes\u201d to<\/h4>\n
You\u2019ve likely read an article, got to the end, and then just left. That\u2019s what happens when there\u2019s no clear next step.<\/p>\n
Your content needs calls-to-action (CTAs)<\/a> as a natural next step. But not always in a pushy, \u201cbuy now\u201d way.<\/p>\nLet\u2019s say you post a blog on how to naturally boost your immunity with juice. Instead of ending it with a friendly sign-off, give people a reason to act. Say something like \u201cWant to try an immunity-boosting juice? Order online and pick up in 15 minutes!\u201d<\/p>\n
\u270d\ufe0f Need help finding the perfect CTA?<\/strong> Free guide download\u00a0>>\u00a0The 42 Best Call to Action Phrases Ever (& Why They Work)<\/a><\/p>\nChallenge #2: Knowing your audience<\/h3>\n
Some businesses think they know their customers. The owner of a juice bar might think \u201cWe sell smoothies, so our target audience<\/a> is health-conscious people.\u201d<\/p>\nBut that\u2019s too broad, and it\u2019s not that simple. Are they busy professionals grabbing some juice before work? Gym-goers looking for a protein boost? Different people need different messages.<\/p>\n
Here\u2019s how to get inside your audience\u2019s head:<\/p>\n
Do audience research<\/h4>\n
Instead of making assumptions, do some actual research. And your content will be better for it.<\/p>\n
Look at the customers coming through the door. See who\u2019s placing orders online. Are they mostly young professionals? Students? Parents?<\/p>\n
Check out the conversations in places like Reddit threads<\/a> and Facebook groups. Scope out the reviews of your competitors to see what people are saying about products like yours.<\/p>\n\ud83d\udd75\ufe0f\u200d\u2640\ufe0f Want to understand who you should target with your content marketing?<\/strong> Download the guide >> How to Find Your Target Audience [Simple Steps!]<\/a><\/p>\nCreate buyer personas<\/h4>\n
Once you\u2019ve gathered some info, create buyer personas<\/a>. Map out who your actual audience is, so you can talk to them like real people.<\/p>\n![\"definition](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/03\/buyer-persona-definition-png.webp\")
<\/p>\n
Here\u2019s an example for that juice bar: One persona could be \u201cFran, the Fitness Enthusiast.\u201d She\u2019s 30 years old and lives in the city. She regularly hits the gym at 6 a.m. and needs a smoothie right after. Fran also loves organic ingredients and reading about personal health.<\/p>\n
When creating content for this persona, you\u2019d talk about protein blends, superfoods, and the benefits of adding things like turmeric for recovery.<\/p>\n
Use analytics to track audience engagement<\/h4>\n
If your content isn\u2019t working, the analytics will tell you. Google Analytics, social media insights<\/a>, and email open rates also tell a story. Which pages and posts get the most engagement?<\/p>\nLet\u2019s say you post a reel about a new kale smoothie, but it flops. Meanwhile, a post about the best juice combos for glowing skin gets a lot of action. That\u2019s a clue that your audience might care more about one thing over another. Adjust your choices for content accordingly.<\/p>\n
Ask your audience for feedback<\/h4>\n
Nothing beats real conversations with your audience. Run a quick Instagram poll<\/a>, ask for feedback at checkout, or include a one-question survey in your email newsletter.<\/p>\n![\"email](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/05\/ask-for-feedback-email-png.webp\")
<\/p>\n
People may share their opinion if they feel like your brand is listening to them. Plus, their answers will give you content ideas.<\/p>\n
Challenge #3: Differentiating content from the competitors<\/h3>\n
It\u2019s not easy to stand out. The good news is you don\u2019t need to do any crazy marketing tactics. You just need to be real with your content. Stories create emotional connections, and sharing your expertise builds trust. Do both, and people will remember your content.<\/p>\n
Here\u2019s how to start differentiating yourself:<\/p>\n
Tell a story<\/h4>\n
Numbers and stats can help build credibility. But if you want your content to leave a mark, give storytelling a go. Research suggests that personal stories and gossip make up about 65%<\/a> of our conversations. It\u2019s just how people connect.<\/p>\nLet\u2019s say you\u2019re researching information about brakes on your car. As a reader, what do you think would be more memorable\u2013 a dry, factual post about brake repairs? Or an anecdote about a driver who avoided a major accident thanks to a quick visit to a trusted mechanic?<\/p>\n
Make your content memorable by weaving in real stories. 55%<\/a> of consumers are more likely to remember a story than a list of facts.<\/p>\nNow put yourself in the shoes of a mechanic shop owner. Instead of just saying that regular oil changes extend the life of an engine, bring it to life with a real example. Maybe you had a customer who hadn\u2019t changed their oil in 15,000 miles, and their engine was about to fail. Sharing a story makes the point hit home.<\/p>\n
And you\u2019re not limited to just your<\/em> experiences. A glowing customer testimonial<\/a> about how your shop diagnosed a transmission issue when another shop couldn\u2019t figure it out? That\u2019s more convincing than simply talking about your services.<\/p>\n![\"descriptive](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/05\/customer-testimonial-example-auto-mechanic-png.webp\")
<\/p>\n
Source<\/a><\/em><\/p>\nPeople remember stories more than a list of benefits. If someone hears about how your shop helped a stranded driver get back on the road in time for a job interview, that sticks. And when they eventually need car repairs, guess who they\u2019ll think of? Hint: you.<\/p>\n
Give away knowledge and assets<\/h4>\n
Some businesses keep their knowledge locked up, so to speak. They\u2019re afraid that customers won\u2019t need them if they reveal too much. But people want<\/em> to see that you\u2019re an expert.<\/p>\nAnd the best way to show them? Give them real, valuable insights.<\/p>\n
Running that mechanic shop, you already know most car maintenance content out there is predictable. So, offer something people aren\u2019t<\/em> seeing out there. Maybe a breakdown of how to spot shady repair shops, or an insider\u2019s guide on which warning lights need immediate attention and which ones can wait.<\/p>\nLove free stuff? So does everyone else.<\/p>\n
A downloadable guide<\/a>, like a DIY road trip safety checklist or a printable maintenance log for tracking oil changes and tire rotations, gives people something practical.<\/p>\nSharing knowledge doesn\u2019t mean giving away your business. It proves you know your stuff!<\/p>\n
Challenge #4: Creating content consistently<\/h3>\n
Consistency builds momentum and keeps your audience engaged. But who has time to brainstorm content ideas<\/a> when you\u2019re juggling so many other things?<\/p>\nThat\u2019s why you need a plan.<\/p>\n
Develop a schedule and stick to it<\/h4>\n
If content is an afterthought for you, it probably won\u2019t happen. So, block out time to plan, create, and post. Or hire someone to do it for you. Whether it\u2019s twice a week or twice a month, consistency matters.<\/p>\n
For a juice bar, that could mean every Monday is a post of behind-the-scenes video of your team prepping fresh fruit. Wednesdays are for sharing a customer\u2019s favorite juice order with a fun caption. And on Fridays, you drop a weekend promo.<\/p>\n
![\"content](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/05\/content-plan-template-wordstream-png.webp\")
<\/p>\n
Get our content plan template<\/a> to help you get started and stay on track.<\/em><\/p>\nSet aside dedicated time for content creation<\/h4>\n
There will be times when you\u2019re waiting for a free moment to sit down and work on content, and it never comes.<\/p>\n
So, set a time each week to create content in bulk for the future. Make it part of your routine, so it doesn\u2019t feel like another last-minute task.<\/p>\n
Develop a \u201cbank\u201d of ideas and log them as they come to you<\/h4>\n
Ever had a great idea for a piece of content, only to forget it in an hour? That\u2019s why you need a bank\/library\/whatever to save ideas.<\/p>\n
Use an app on your phone, a Google spreadsheet, or even a notebook to jot down ideas as they come up. Hearing that more and more customers are raving about your peanut butter acai bowl? Make a note to feature customer favorites.<\/p>\n
Before you know it, you\u2019ll have a list saved of content ideas to pick from.<\/p>\n
Challenge #5: Creating high-quality content<\/h3>\n
If your content is just a slightly different version of what\u2019s already floating around online, what\u2019s the point? Your goal should be to rise above all the noise, but this is no easy feat\u2013it\u2019s a top challenge in the content world, per Statista<\/a>.<\/p>\nHere\u2019s how to create something that\u2019s both useful and high quality:<\/p>\n
Aim to create something better than what\u2019s already out there<\/h4>\n
Before you start writing, Google the topic you\u2019re about to cover. What\u2019s ranking? What\u2019s missing from the top-ranking content? Is anything outdated?<\/p>\n
If every article about \u201cWhy your car won\u2019t start\u201d just lists the usual stuff (dead battery, no gas, etc.), you should go beyond that. Include real customer examples, troubleshooting steps, and when it\u2019s time to call a mechanic.<\/p>\n
The more helpful and detailed your content is, the better it will be by comparison.<\/p>\n
Here\u2019s an example:<\/p>\n
![\"okay](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/05\/content-marketing-challenge-strong-post-content-example-png.webp\")
<\/p>\n
Support claims with data and research<\/h4>\n
Anyone can say they\u2019re the best mechanic in town, but proving it is what convinces people. So, support your content with real data, stats from trusted sources, and even case studies.<\/p>\n
For example, instead of saying, \u201cTire pressure affects fuel efficiency,\u201d you could say:<\/p>\n
\u201cDriving on underinflated tires can lower gas mileage by 3%<\/a>, according to the US Department of Energy. That could cost you an extra $100 a year at the pump.\u201d<\/p>\nNumbers can make your content credible.<\/p>\n
Create detailed outlines for each piece<\/h4>\n
Ever start writing an article, only to have no idea where it\u2019s going next? That\u2019s what happens when you don\u2019t have an outline prepared.<\/p>\n
Give yourself (or whoever\u2019s writing) some direction. Here are some steps to guide you in putting together a good outline:<\/p>\n
\n- Research your topic. Collect data, stats, and insights that support your arguments.<\/li>\n
- Determine the main theme. This will be the foundation of your outline.<\/li>\n
- Break down the main points you want to cover.<\/li>\n
- Organize ideas into a hierarchical structure.<\/li>\n
- Arrange your ideas in a logical order that flows and makes sense.<\/li>\n
- Fill in supporting details like examples and quotes from reputable sources.<\/li>\n<\/ul>\n
Challenge #6: Aligning content with the buyer\u2019s journey<\/h3>\n
The biggest content marketing challenges in 2025<\/h2>\n
We\u2019re diving into the biggest content marketing challenges businesses are facing and sharing what you can do about them to see the best results all year long.<\/p>\n
Challenge #1: Creating content that converts users<\/h3>\n
According to Content Marketing Institute\u2019s research<\/a>, the top challenge marketers face with content creation is getting users to take a desired action.<\/p>\n Source<\/a><\/em><\/p>\n You can write blog posts<\/a> and post on social media all day, but if no one becomes a paying customer, there isn\u2019t much point.<\/p>\n Some of your content will simply exist just for entertainment\u2019s sake, and that\u2019s okay. But you\u2019re running a business, so some of it needs to get people to convert.<\/p>\n Here\u2019s how you can overcome this challenge:<\/p>\n Some people wake up thinking they need cold-pressed juice. Others wake up thinking they want to eat something healthy but don\u2019t have time to cook. Your content should tap into those real-life desires.<\/p>\n Here\u2019s the difference:<\/p>\n The first statement is informative, but the second one speaks to a specific need. Shift your message to why your product or service helps, and that\u2019s when you\u2019ll see people take action.<\/p>\n Think of your headlines<\/a> like a storefront. If your signage is bland, people walk by. But if it\u2019s compelling or sparks curiosity, they step inside.<\/p>\n See the difference:<\/p>\n Test different headlines and see what resonates with your audience. Try formulas like these:<\/p>\n You\u2019ve likely read an article, got to the end, and then just left. That\u2019s what happens when there\u2019s no clear next step.<\/p>\n Your content needs calls-to-action (CTAs)<\/a> as a natural next step. But not always in a pushy, \u201cbuy now\u201d way.<\/p>\n Let\u2019s say you post a blog on how to naturally boost your immunity with juice. Instead of ending it with a friendly sign-off, give people a reason to act. Say something like \u201cWant to try an immunity-boosting juice? Order online and pick up in 15 minutes!\u201d<\/p>\n \u270d\ufe0f Need help finding the perfect CTA?<\/strong> Free guide download\u00a0>>\u00a0The 42 Best Call to Action Phrases Ever (& Why They Work)<\/a><\/p>\n Some businesses think they know their customers. The owner of a juice bar might think \u201cWe sell smoothies, so our target audience<\/a> is health-conscious people.\u201d<\/p>\n But that\u2019s too broad, and it\u2019s not that simple. Are they busy professionals grabbing some juice before work? Gym-goers looking for a protein boost? Different people need different messages.<\/p>\n Here\u2019s how to get inside your audience\u2019s head:<\/p>\n Instead of making assumptions, do some actual research. And your content will be better for it.<\/p>\n Look at the customers coming through the door. See who\u2019s placing orders online. Are they mostly young professionals? Students? Parents?<\/p>\n Check out the conversations in places like Reddit threads<\/a> and Facebook groups. Scope out the reviews of your competitors to see what people are saying about products like yours.<\/p>\n \ud83d\udd75\ufe0f\u200d\u2640\ufe0f Want to understand who you should target with your content marketing?<\/strong> Download the guide >> How to Find Your Target Audience [Simple Steps!]<\/a><\/p>\n Once you\u2019ve gathered some info, create buyer personas<\/a>. Map out who your actual audience is, so you can talk to them like real people.<\/p>\n Here\u2019s an example for that juice bar: One persona could be \u201cFran, the Fitness Enthusiast.\u201d She\u2019s 30 years old and lives in the city. She regularly hits the gym at 6 a.m. and needs a smoothie right after. Fran also loves organic ingredients and reading about personal health.<\/p>\n When creating content for this persona, you\u2019d talk about protein blends, superfoods, and the benefits of adding things like turmeric for recovery.<\/p>\n If your content isn\u2019t working, the analytics will tell you. Google Analytics, social media insights<\/a>, and email open rates also tell a story. Which pages and posts get the most engagement?<\/p>\n Let\u2019s say you post a reel about a new kale smoothie, but it flops. Meanwhile, a post about the best juice combos for glowing skin gets a lot of action. That\u2019s a clue that your audience might care more about one thing over another. Adjust your choices for content accordingly.<\/p>\n Nothing beats real conversations with your audience. Run a quick Instagram poll<\/a>, ask for feedback at checkout, or include a one-question survey in your email newsletter.<\/p>\n People may share their opinion if they feel like your brand is listening to them. Plus, their answers will give you content ideas.<\/p>\n It\u2019s not easy to stand out. The good news is you don\u2019t need to do any crazy marketing tactics. You just need to be real with your content. Stories create emotional connections, and sharing your expertise builds trust. Do both, and people will remember your content.<\/p>\n Here\u2019s how to start differentiating yourself:<\/p>\n Numbers and stats can help build credibility. But if you want your content to leave a mark, give storytelling a go. Research suggests that personal stories and gossip make up about 65%<\/a> of our conversations. It\u2019s just how people connect.<\/p>\n Let\u2019s say you\u2019re researching information about brakes on your car. As a reader, what do you think would be more memorable\u2013 a dry, factual post about brake repairs? Or an anecdote about a driver who avoided a major accident thanks to a quick visit to a trusted mechanic?<\/p>\n Make your content memorable by weaving in real stories. 55%<\/a> of consumers are more likely to remember a story than a list of facts.<\/p>\n Now put yourself in the shoes of a mechanic shop owner. Instead of just saying that regular oil changes extend the life of an engine, bring it to life with a real example. Maybe you had a customer who hadn\u2019t changed their oil in 15,000 miles, and their engine was about to fail. Sharing a story makes the point hit home.<\/p>\n And you\u2019re not limited to just your<\/em> experiences. A glowing customer testimonial<\/a> about how your shop diagnosed a transmission issue when another shop couldn\u2019t figure it out? That\u2019s more convincing than simply talking about your services.<\/p>\n Source<\/a><\/em><\/p>\n People remember stories more than a list of benefits. If someone hears about how your shop helped a stranded driver get back on the road in time for a job interview, that sticks. And when they eventually need car repairs, guess who they\u2019ll think of? Hint: you.<\/p>\n Some businesses keep their knowledge locked up, so to speak. They\u2019re afraid that customers won\u2019t need them if they reveal too much. But people want<\/em> to see that you\u2019re an expert.<\/p>\n And the best way to show them? Give them real, valuable insights.<\/p>\n Running that mechanic shop, you already know most car maintenance content out there is predictable. So, offer something people aren\u2019t<\/em> seeing out there. Maybe a breakdown of how to spot shady repair shops, or an insider\u2019s guide on which warning lights need immediate attention and which ones can wait.<\/p>\n Love free stuff? So does everyone else.<\/p>\n A downloadable guide<\/a>, like a DIY road trip safety checklist or a printable maintenance log for tracking oil changes and tire rotations, gives people something practical.<\/p>\n Sharing knowledge doesn\u2019t mean giving away your business. It proves you know your stuff!<\/p>\n Consistency builds momentum and keeps your audience engaged. But who has time to brainstorm content ideas<\/a> when you\u2019re juggling so many other things?<\/p>\n That\u2019s why you need a plan.<\/p>\n If content is an afterthought for you, it probably won\u2019t happen. So, block out time to plan, create, and post. Or hire someone to do it for you. Whether it\u2019s twice a week or twice a month, consistency matters.<\/p>\n For a juice bar, that could mean every Monday is a post of behind-the-scenes video of your team prepping fresh fruit. Wednesdays are for sharing a customer\u2019s favorite juice order with a fun caption. And on Fridays, you drop a weekend promo.<\/p>\n Get our content plan template<\/a> to help you get started and stay on track.<\/em><\/p>\n There will be times when you\u2019re waiting for a free moment to sit down and work on content, and it never comes.<\/p>\n So, set a time each week to create content in bulk for the future. Make it part of your routine, so it doesn\u2019t feel like another last-minute task.<\/p>\n Ever had a great idea for a piece of content, only to forget it in an hour? That\u2019s why you need a bank\/library\/whatever to save ideas.<\/p>\n Use an app on your phone, a Google spreadsheet, or even a notebook to jot down ideas as they come up. Hearing that more and more customers are raving about your peanut butter acai bowl? Make a note to feature customer favorites.<\/p>\n Before you know it, you\u2019ll have a list saved of content ideas to pick from.<\/p>\n If your content is just a slightly different version of what\u2019s already floating around online, what\u2019s the point? Your goal should be to rise above all the noise, but this is no easy feat\u2013it\u2019s a top challenge in the content world, per Statista<\/a>.<\/p>\n Here\u2019s how to create something that\u2019s both useful and high quality:<\/p>\n Before you start writing, Google the topic you\u2019re about to cover. What\u2019s ranking? What\u2019s missing from the top-ranking content? Is anything outdated?<\/p>\n If every article about \u201cWhy your car won\u2019t start\u201d just lists the usual stuff (dead battery, no gas, etc.), you should go beyond that. Include real customer examples, troubleshooting steps, and when it\u2019s time to call a mechanic.<\/p>\n The more helpful and detailed your content is, the better it will be by comparison.<\/p>\n Here\u2019s an example:<\/p>\n Anyone can say they\u2019re the best mechanic in town, but proving it is what convinces people. So, support your content with real data, stats from trusted sources, and even case studies.<\/p>\n For example, instead of saying, \u201cTire pressure affects fuel efficiency,\u201d you could say:<\/p>\n \u201cDriving on underinflated tires can lower gas mileage by 3%<\/a>, according to the US Department of Energy. That could cost you an extra $100 a year at the pump.\u201d<\/p>\n Numbers can make your content credible.<\/p>\n Ever start writing an article, only to have no idea where it\u2019s going next? That\u2019s what happens when you don\u2019t have an outline prepared.<\/p>\n Give yourself (or whoever\u2019s writing) some direction. Here are some steps to guide you in putting together a good outline:<\/p>\n<\/p>\nAddress the needs and pain points of your audience<\/h4>\n
<\/p>\nUse headlines that hook people<\/h4>\n
<\/p>\n\n
Use calls-to-action that are easy to say \u201cyes\u201d to<\/h4>\n
Challenge #2: Knowing your audience<\/h3>\n
Do audience research<\/h4>\n
Create buyer personas<\/h4>\n
<\/p>\nUse analytics to track audience engagement<\/h4>\n
Ask your audience for feedback<\/h4>\n
<\/p>\nChallenge #3: Differentiating content from the competitors<\/h3>\n
Tell a story<\/h4>\n
<\/p>\nGive away knowledge and assets<\/h4>\n
Challenge #4: Creating content consistently<\/h3>\n
Develop a schedule and stick to it<\/h4>\n
<\/p>\nSet aside dedicated time for content creation<\/h4>\n
Develop a \u201cbank\u201d of ideas and log them as they come to you<\/h4>\n
Challenge #5: Creating high-quality content<\/h3>\n
Aim to create something better than what\u2019s already out there<\/h4>\n
<\/p>\nSupport claims with data and research<\/h4>\n
Create detailed outlines for each piece<\/h4>\n
\n
Challenge #6: Aligning content with the buyer\u2019s journey<\/h3>\n
![\"buyers](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/05\/buyers-journey-png.webp\")