BBH Singapore\u2019s on why Samsung + Google Gemini is the go-to solution for everyday challenges<\/title><\/p>\n <meta name=\"HandheldFriendly\" content=\"True\"\/> \n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/><\/p>\n <meta name=\"theme-color\" content=\"#d48538\"\/><\/p>\n<link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.js?v=0e17a18665\" as=\"script\"\/>\n <link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=0e17a18665\" as=\"style\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\"\/>\n<link rel=\"preload stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Poppins:ital,wght@0,600;0,700;1,600;1,700&display=swap\" as=\"style\" onload=\"this.onload=null;this.rel=\" stylesheet=\"\" crossorigin=\"\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=0e17a18665\"\/>\n<link rel=\"icon\" href=\"https:\/\/adland.tv\/content\/images\/size\/w256h256\/2025\/04\/ad-favicon.png\" type=\"image\/png\"\/>\n <link rel=\"canonical\" href=\"https:\/\/adland.tv\/bbh-singapores-on-why-samsung-google-gemini-is-the-go-to-solution-for-everyday-challenges\/\"\/>\n <meta name=\"referrer\" content=\"no-referrer-when-downgrade\"\/><\/p>\n <meta property=\"og:site_name\" content=\"AdLand\"\/> \n <meta property=\"og:type\" content=\"article\"\/> \n <meta property=\"og:title\" content=\"BBH Singapore\u2019s on why Samsung + Google Gemini is the go-to solution for everyday challenges\"\/> \n <meta property=\"og:description\" content=\"Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday challenges with AI assistance. 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https:\/\/adland.tv\/content\/images\/size\/w1000\/format\/webp\/2025\/05\/galaxy.png 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/format\/webp\/2025\/05\/galaxy.png 2000w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload post-hero__img\" sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/05\/galaxy.png 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/galaxy.png 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/galaxy.png 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/2025\/05\/galaxy.png 2000w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/05\/galaxy.png\" bad-src=\"\/content\/images\/size\/w30\/2025\/05\/galaxy.png\" alt=\"BBH Singapore\u2019s on why Samsung + Google Gemini is the go-to solution for everyday challenges\"\/> \n<\/source><\/picture>\n <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-date-share\">\n <time datetime=\"2025-05-09\"> \n May 09 2025<\/span> \n 9:57 AM<\/span> \n <\/time><\/p>\n 2 min read<\/span><\/p>\n <\/p>\n <button class=\"share-toggle\" onclick=\"this.classList.toggle('is-active')\" onmouseover=\"this.classList.toggle('is-active')\"> \n Share<\/span> \n \n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-chevron-down\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <polyline points=\"6 9 12 15 18 9\"\/>\n<\/svg> \n<\/i> <\/button><\/p>\n<\/div>\n<article class=\"post tag-technology tag-electronics-technology tag-ai tag-singapore content post-access-public\">\nSamsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday challenges with AI assistance.<\/p>\n\u200b\u200bThe series of three films presents scenarios where the Galaxy S25 Ultra’s AI capabilities shine\u2014from cooking mishaps, laundry challenges, to exam assistance. <\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" title=\"Recipe ideas | Galaxy S25 Ultra | Samsung\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/o8W-HLG_77s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" title=\"Laundry tips | Galaxy S25 Ultra | Samsung\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/eFJ4_QEfu64?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" title=\"Study tips | Galaxy S25 Ultra | Samsung\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/HKpEJfZOdqo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<h3 id=\"company\">Company<\/h3>\nPersuasion<\/p>\n\nBBH Singapore<\/p>\nChief Creative Officer: Sascha Kuntze \nCreative Director: Charlene Chua, Sid Lim \nAssociate Creative Director: Robert Nelk, Mark Peeters \nSenior Art Director: Grace Wong, Melissa Ho, Koon Hoong Muk \nArt Director: Sixin Wu \nSenior Copywriter: Judy Au \nCopywriter: Gwendolyn Lee \nJunior Art Director: Jia Min Tan<\/p>\nManaging Director: Sid Tuli \nHead of Growth: Siying Goh \nBusiness Director: Gabrielle Munro \nSenior Account Director: Claire Wong \nAccount Director: Valerie Ho, Rachel Tan \nAssociate Account Director: Sabrina Ang \nSenior Account Executive: Stephanie Toh \nAccount Executive: Pei Xuan Soh<\/p>\nHead of Production: Wendi Chong \nSenior Producer: Vanessa Thomas<\/p>\nChief Strategy Officer: Stephane Missier \nAssociate Strategy Director: Felicia Ong \nJunior Strategist: Gershayn Phua \nSocial & Content Director: Mathilde Caraccio \nAssociate Social Media Director: Rebekah Anthony \nSocial Specialist: Kristal Lee \nJunior Social Specialist: Su Tien Chow<\/p>\nProduction Partners <\/p>\nCondensed list<\/p>\nDirector: Mackenzie Sheppard \nProduction Company: ProdCo \nService Company: Blur Films (Barcelona), Habitant Productions (Mexico) \nOffline Editors: Pang Wei Fong, Tammy Quah \nOnline Post Production: Black Kite Studios, Studio DOF \nMusic Composition & Audio Post: String and Tins \nSocial Media Content Creator: Keenan Lam<\/p>\nFull credits (Laundry & Recipe)<\/p>\nProduction Company: ProdCo. \nDirector: Mackenzie Sheppard \nFounding Partners \/ EPs: Ian Pons Jewell & Zico Judge \nMD\/EP: Jon Adams \nEP: Amy Appleton \nHead of Production: Sam Levene \nProducer: Ellie Fry \nDOP: Pat Aldinger \nDirector’s Assistants: Kai Sandy \nOnsite Editor: Sho Date \nProduction Manager: Ria Hanish-Oakes \nCasting UK: Mark Summers \nCasting US: Danielle Eskinazi Casting CCDA \nStylist: Neesha Champaneria<\/p>\nService Company: Blur Films (Barcelona) \nMD: In\u00e9s Segura \nEP: Edu Olavide \nHead of Production: Pablo Harraiz, Francesca Gaidolfi \nProducer: Idoia S\u00e1nchez \nProduction Manager: Marta Pijoan \nProduction Designer: Rodo Fernandez \n1st AD: Guillermo Escribando<\/p>\nColour & Online Post Production: Black Kite Studios \nVFX Supervisor\/Lead: Jonathan Box \nColourist: Rich Fearon \nSenior Producer: Hazel Gibson, Phil Brewster<\/p>\nOnline & Deliverables Post Production: Studio DOF \n2D Lead: Youkyung Kim \nMotion Graphics: Heeyoung Lee \nProducers: CJ Hwang, Ashley JinKim \nTechnical Operation: Sam Jang <\/p>\nSound Design and Music: String and Tins \nSound Supervisor: Jim Stewart \nSound Design: Jim Stewart & Culum Simpson \nFoley: Cobblestone Foley \nLead Audio Producer: Alina Miroshnichenko \nMusic Supervision: Matt Saunders-Davies \nComposer: Ryan Gorringe<\/p>\nFull credits (Study Group)<\/p>\nProduction Company: ProdCo. \nDirector: Mackenzie Sheppard \nDOP: Oliver Millar \n2nd Unit Director: Kai Sandy \nProduction Designer: Jonathan Houlding \nStylist: Neesha Champaneria \nMD: Jon Adams \nHead of Production: Sam Levene \nEP: Ella TG \nProducer: Polly du Plessis \nProduction Manager: Sam Somers<\/p>\nService Company: Habitant (Mexico) \nMD: Arturo Arroyo \nEP: Matias Godoy \nProducer: Andrea Fumero<\/p>\nEdit House \nThe Assembly Rooms \nEditor: Jack Williams \nEditor & Assistant: Tamara Ishida \nEditor EP: Dan Breheny \nEditor Producer: Phoebe Armstrong \nWork Post Editor: Pang Wei Fong \nBlink Post Editor: Tammy Quah<\/p>\nBlack Kite VFX \nColourist: Rich Fearon \nHead of 2D: Guillaume Weiss \nPost Producer: Phil Roy Brewster \nHead of Production: Hannah Ruddleston<\/p>\nStudio DOF Deliverables \n2D Lead: Youkyung Kim \nFlame Artist: Hyunhee Baek \nNuke Artist: Somyi Yang \nMotion Graphic: Heeyoung Lee \nProducer: Ashley Jin Kim<\/p>\nSound Design and Music: String and Tins \nSound Supervisor: Jim Stewart \nSound Design: Jim Stewart & Nigel Mannington \nFoley: The Foley Barn, Cobblestone Foley \nLead Audio Producer: Alina Miroshnichenko \nAdditional Audio Producer: Claire Toms \nMusic Supervision: Mike Bamford, Matt Saunders-Davies \nComposer: Ryan Gorringe\n<\/p>\n<h3 id=\"campaign-timeline\">Campaign Timeline<\/h3>\nMay 2025<\/p>\n<\/article>\n<div class=\"post-authors mb-xl\">\n Author<\/span><\/p>\n<div class=\"grid gap-200\">\n<div class=\"author-card author-ari\">\n<div class=\"author-card__content flex-1 flex flex-col text-acc\">\nCEO of Marketecture Media, owner of 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