{"id":233066,"date":"2025-05-09T16:40:10","date_gmt":"2025-05-09T16:40:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/national-lottery-scratchcards-add-some-play\/"},"modified":"2025-05-09T16:40:10","modified_gmt":"2025-05-09T16:40:10","slug":"national-lottery-scratchcards-add-some-play","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=233066","title":{"rendered":"National Lottery Scratchcards &#8216;Add Some Play&#8217;"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-feature-image=\"true\">\n<div class=\"post-hero__media\">\n<figure class=\"post-hero__figure\">\n          <picture class=\"\"><source sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/05\/nat-lottery-allwyn.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/05\/nat-lottery-allwyn.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/format\/webp\/2025\/05\/nat-lottery-allwyn.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/format\/webp\/2025\/05\/nat-lottery-allwyn.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/format\/webp\/2025\/05\/nat-lottery-allwyn.jpg 2000w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload post-hero__img\" sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/05\/nat-lottery-allwyn.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/nat-lottery-allwyn.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/nat-lottery-allwyn.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/2025\/05\/nat-lottery-allwyn.jpg 2000w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/05\/nat-lottery-allwyn.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/05\/nat-lottery-allwyn.jpg\" alt=\"National Lottery Scratchcards 'Add Some Play'\"\/><br \/>\n<\/source><\/picture>\n        <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"\">\n<p><strong>Allwyn,<\/strong>\u00a0operator of\u00a0<strong>The National Lottery,<\/strong>\u00a0looks to add some fun to scratchcards with,\u00a0<em>\u2018Add Some Play\u2019, d<\/em>eveloped by creative agency VCCP<strong>,<\/strong>\u00a0with the media strategy by Hearts &amp; Science. The campaign seeks to bring to life the fun, interactive role that\u00a0scratchcards\u00a0play in real-world social moments.\u00a0<\/p>\n<p><!--kg-card-begin: html--><\/p>\n<p><!--kg-card-end: html--><\/p>\n<p><strong>CAMPAIGN CREDITS<\/strong>\u00a0\u00a0<\/p>\n<p>CAMPAIGN TITLE: National Lottery Scratchcards Add Some Play\u00a0\u00a0<\/p>\n<p>CLIENT: Allwyn\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>ADVERTISING AGENCY:\u00a0 VCCP and Girl&amp;Bear\u00a0<\/p>\n<p>CREATIVE DIRECTOR: Christopher Ringsell\u00a0<\/p>\n<p>COPYWRITER AND ART DIRECTOR: Katy Stanage &amp; Alice Marani\u00a0<\/p>\n<p>SENIOR ACCOUNT DIRECTOR : Izi Hutchinson\u00a0\u00a0<\/p>\n<p>ACCOUNT DIRECTOR:\u00a0 Jasmine Beale\u00a0<\/p>\n<p>PLANNING DIRECTOR: Jack Trew\u00a0<\/p>\n<p>SENIOR PLANNER: Saskia Meagher\u00a0<\/p>\n<p>AGENCY TV PRODUCER: Maddy Holmes\u00a0<\/p>\n<p>AGENCY CREATIVE PRODUCER: Joe Maskall\u00a0<\/p>\n<p>INTEGRATED PROJECT DIRECTOR: Romana Kit\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>BRAND &amp; MARKETING DIRECTOR: Steve Parkinson\u00a0HEAD OF BRAND: Anna McInally\u00a0SENIOR BRAND MANAGER: Amanda Clift\u00a0BRAND MANAGERS: Fiona Knott, Lucie Pelaez and Tiffany Bedwell\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>MEDIA PLANNING and BUYING AGENCY: Hearts and Science\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>MANAGING PARTNER : Rebecca Burke\u00a0<\/p>\n<p>CLIENT PARTNER: Jonathan Price\u00a0<\/p>\n<p>AV BUSINESS DIRECTOR: Martyn Searles and Andre Camenzuli\u00a0<\/p>\n<p>AV ACCOUNT MANAGER: Raphaella Milopoulos\u00a0<\/p>\n<p>MEDIA PLANNER BUSINESS DIRECTOR: Rachel Hurdman\u00a0<\/p>\n<p>MEDIA PLANNER MANAGER: Sophie Bell\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>PRODUCTION COMPANY: MindsEye Films\u00a0\u00a0<\/p>\n<p>DIRECTOR: Ben Taylor\u00a0<\/p>\n<p>FIRST AD: Julian Higgs\u00a0\u00a0<\/p>\n<p>DOP: Dan Stafford &#8211; Clark\u00a0\u00a0<\/p>\n<p>EXECUTIVE PRODUCERS: Debbie Ninnis &amp; Hughie Philips\u00a0\u00a0<\/p>\n<p>PRODUCER: Lucy Benson-Brown\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>EDITORS: TenThree\u00a0\u00a0<\/p>\n<p>EDITOR: David Whittaker\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>POST PRODUCTION COMPANY: Time Based Arts\u00a0\u00a0<\/p>\n<p>VFX Lead: Al Hamer\u00a0\u00a0<\/p>\n<p>COLOURIST: Simone Grattarola\u00a0\u00a0<\/p>\n<p>POST PRODUCER: Lily Barron\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>AUDIO PRODUCTION: Factory Studios\u00a0\u00a0<\/p>\n<p>SOUND ENGINEER: Jon Clarke\u00a0<\/p>\n<p>AUDIO PRODUCER: Ciara Wakley\u00a0\u00a0\u00a0<\/p>\n<p>MUSIC: Faber Music\u00a0\u00a0<\/p>\n<p>COMPOSER: Oli Julian\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>BERNADETTE DIGITAL PRODUCTION\u00a0<\/p>\n<p>SENIOR PROJECT MANAGER: Sue Awotar\u00a0<\/p>\n<p>DESIGN DIRECTOR: Gilles Bestley\u00a0<\/p>\n<p>MOTION DESIGNERS:\u00a0Ivan Huri &amp;\u00a0\u0160t\u011bp\u00e1n Sebasti\u00e1n Hlouch\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>G&amp;B DESIGN &amp; ARTLAB\u00a0<\/p>\n<p>DESIGN DIRECTOR: Clary Vikstrom\u00a0<\/p>\n<p>DESIGNER: Ayesha Handy\u00a0<\/p>\n<p>ARTWORKER: Lee Forster<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Allwyn,\u00a0operator of\u00a0The National Lottery,\u00a0looks to add some fun to scratchcards with,\u00a0\u2018Add Some Play\u2019, developed by creative agency VCCP,\u00a0with the media strategy by Hearts &amp; Science. The campaign seeks to bring to life the fun, interactive role that\u00a0scratchcards\u00a0play in real-world social moments.\u00a0 CAMPAIGN CREDITS\u00a0\u00a0 CAMPAIGN TITLE: National Lottery Scratchcards Add Some Play\u00a0\u00a0 CLIENT: Allwyn\u00a0 \u00a0 ADVERTISING [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":233067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[16353,22715,5306,944,86520],"dealstore":[],"offerexpiration":[],"class_list":["post-233066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-add","tag-lottery","tag-national","tag-play","tag-scratchcards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Lottery Scratchcards &#039;Add Some Play&#039; - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=233066\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Lottery Scratchcards &#039;Add Some Play&#039; - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Allwyn,\u00a0operator of\u00a0The National Lottery,\u00a0looks to add some fun to scratchcards with,\u00a0\u2018Add Some Play\u2019, developed by creative agency VCCP,\u00a0with the media strategy by Hearts &amp; Science. 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