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Too often, brokerages wait to seek out new talent until after someone leaves. By that time, it isn\u2019t that the agent needs the brokerage\u2014it\u2019s the brokerage that needs the agent.\u202f\u00a0<\/p>\n
To stay on the forefront, it\u2019s critical to recruit with the future in mind\u2014and Q4 can be one of the best times of the year to bring in new agents and staff. As the year draws to a close, folks have some time to get settled and to start strategizing for how to make the most impact in the new year.\u00a0\u00a0<\/p>\n
Any business can benefit the most from finding the right people at the right time. Let\u2019s look at some key considerations\u2014and the tools you can use\u2014when it comes to targeting top recruits and engaging your current agents.\u00a0<\/p>\n
When you\u2019re searching for potential additions to your brokerage, it\u2019s important to have as much information as possible. Key numbers, such as inventory, transaction volume, and areas of activity, are what can help you make the best estimate of an agent\u2019s suitability for your firm\u2014and to understand what they could add to your business.\u00a0\u00a0
Further, it\u2019s important to see how your options stack up: be sure to compare potential recruits across key areas. This can help you identify areas of opportunity as well as potential redundancies before getting too far into the recruitment process.\u00a0\u00a0<\/p>\n
The tool: <\/strong>With Proficiency Metrics in Lone Wolf BrokerMetrics<\/a>, you can easily compare and assess potential recruits’ suitability for your brokerage based on inventory, transaction volume, and areas of activity. Plus, you can estimate a recruit’s potential contribution as you build up your team.\u00a0<\/p>\n Likewise, when you compare those critical numbers, strong points, and potential weaknesses, you might see an opportunity to nurture a new agent through mentorship. The talent on your team is already doing the work and putting in the hours\u2014presenting the chance to work closely with a professional who understands their areas of interest is an attractive offer.\u00a0\u00a0 The tool: <\/strong>BrokerMetrics also has features ways for you to identify, recruit, and maintain agents based on real performance and inventory. Track production by dollar volume, number of transactions, days on market, and more.\u00a0<\/p>\n This point is as simple as it sounds: people want to be recognized for their dedication, persistence, and diligence. When you have the tools and insight to see when and how your agents succeed, you can ensure that you show your top performers that their efforts do not go unnoticed\u2014or, for that matter, unrewarded. An awareness of how different members of your team are succeeding also lets you set ambitious, but not unrealistic, goals going forward.\u00a0\u00a0<\/p>\n The tool: <\/strong>Want to better set up your agents for success and on the path to rewards? While BrokerMetrics helps your brokerage pull data to build a top-performing agent team, its Market Dynamics tool also arms your agents with market trend reports and other real-time market data. Pull data around average price per square foot, average month\u2019s supply in a certain area, and more. That way, your agents can help their clients make confident buying and selling decisions\u2014ultimately positioning them as their area\u2019s real estate expert. \u00a0<\/p>\n Remember, if brokerages like yours aren\u2019t actively retaining and recruiting agents, then someone else is. Keep your agents engaged and inspired as the new year hits, by finding the right talent, identifying their strengths, and planning their growth with the modules in BrokerMetrics. See how it can work for your brokerage today!<\/a><\/p>\n \u00a0<\/p>\n<\/div>\n\u00a0<\/h3>\n
Retain: Establish mentorship opportunities\u00a0<\/h3>\n
Whether it\u2019s helping them to sophisticate their market presence, relationships with a CRM, websites, or even something like branded email campaigns, relying on your tried-and-true performers to nurture and support new talent can make a huge difference in an agent\u2019s early and ongoing performance.\u00a0\u00a0<\/p>\n\u00a0<\/h3>\n
Reward: Recognize your agents\u2019 successes\u00a0<\/h3>\n
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Working on your 2025 recruitment strategy?\u00a0<\/em><\/h3>\n