{"id":232047,"date":"2025-05-09T04:28:58","date_gmt":"2025-05-09T04:28:58","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/clue-games-for-virginia-lottery\/"},"modified":"2025-05-09T04:28:58","modified_gmt":"2025-05-09T04:28:58","slug":"clue-games-for-virginia-lottery","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=232047","title":{"rendered":"CLUE Games for Virginia Lottery"},"content":{"rendered":"
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CLUE Games for Virginia Lottery<\/title><\/p>\n<p> <meta name=\"HandheldFriendly\" content=\"True\"\/><br \/>\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/><\/p>\n<p> <meta name=\"theme-color\" content=\"#d48538\"\/><\/p>\n<link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.js?v=36ac71c081\" as=\"script\"\/>\n <link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=36ac71c081\" as=\"style\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\"\/>\n<link rel=\"preload stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Poppins:ital,wght@0,600;0,700;1,600;1,700&display=swap\" as=\"style\" onload=\"this.onload=null;this.rel=\" stylesheet=\"\" crossorigin=\"\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=36ac71c081\"\/>\n<link rel=\"icon\" href=\"https:\/\/adland.tv\/content\/images\/size\/w256h256\/2025\/04\/ad-favicon.png\" type=\"image\/png\"\/>\n <link rel=\"canonical\" href=\"https:\/\/adland.tv\/clue-games\/\"\/>\n <meta name=\"referrer\" content=\"no-referrer-when-downgrade\"\/><\/p>\n<p> <meta property=\"og:site_name\" content=\"AdLand\"\/><br \/>\n <meta property=\"og:type\" content=\"article\"\/><br \/>\n <meta property=\"og:title\" content=\"CLUE Games for Virginia Lottery\"\/><br \/>\n <meta property=\"og:description\" content=\"Spang teams up with Fable Advertising and The Virginia Lottery for Interactive CLUE Campaign directed by Jordan Rodericks with cinematographer Steve Yedlin at the helm of visuals.
The creative brief? Turn audiences into detectives, immerse them in a real-life mystery, and challenge them to solve the case of the missing\"\/><br \/>\n <meta property=\"og:url\" content=\"https:\/\/adland.tv\/clue-games\/\"\/><br \/>\n <meta property=\"og:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/04\/ad-black-3.png\"\/><br \/>\n <meta property=\"article:published_time\" content=\"2025-05-07T11:35:47.000Z\"\/><br \/>\n <meta property=\"article:modified_time\" content=\"2025-05-07T11:35:47.000Z\"\/><\/p>\n<p> <meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n <meta name=\"twitter:title\" content=\"CLUE Games for Virginia Lottery\"\/><br \/>\n <meta name=\"twitter:description\" content=\"Spang teams up with Fable Advertising and The Virginia Lottery for Interactive CLUE Campaign directed by Jordan Rodericks with cinematographer Steve Yedlin at the helm of visuals.
The creative brief? Turn audiences into detectives, immerse them in a real-life mystery, and challenge them to solve the case of the missing\"\/><br \/>\n <meta name=\"twitter:url\" content=\"https:\/\/adland.tv\/clue-games\/\"\/><br \/>\n <meta name=\"twitter:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/03\/AdlandTV10241024-1.png\"\/><br \/>\n <meta name=\"twitter:label1\" content=\"Written by\"\/><br \/>\n <meta name=\"twitter:data1\" content=\"Ari Paparo\"\/><br \/>\n <meta name=\"twitter:label2\" content=\"Filed under\"\/><br \/>\n <meta name=\"twitter:data2\" content=\"\"\/><br \/>\n <meta name=\"twitter:site\" content=\"@adland\"\/><br \/>\n <meta name=\"twitter:creator\" content=\"@aripap\"\/><br \/>\n <meta property=\"og:image:width\" content=\"964\"\/><br \/>\n <meta property=\"og:image:height\" content=\"381\"\/><\/p>\n<p> <meta name=\"generator\" content=\"Ghost 5.88\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AdLand\" href=\"https:\/\/adland.tv\/latest\/rss\/\"\/>\n<link href=\"https:\/\/adland.tv\/webmentions\/receive\/\" rel=\"webmention\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/public\/cards.min.css?v=36ac71c081\"\/>\n <!-- Google tag (gtag.js) --><\/p>\n<p><!-- Cookie banner --><\/p>\n<p><!-- Sign up lightbox --><\/p>\n<p> <\/head><br \/>\n <body class=\"post-template tag-lottery \" data-excerpts=\"true\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p> <main class=\"main flex-1\"><\/p>\n<div class=\"container wrapper\">\n<div class=\"post-date-share\">\n <time datetime=\"2025-05-07\"><br \/>\n <span>May 07 2025<\/span><br \/>\n <span class=\"post-date__time\">7:35 AM<\/span><br \/>\n <\/time><\/p>\n<p> <span class=\"post-readtime\">2 min read<\/span><\/p>\n<p> <span class=\"spacing\"\/><\/p>\n<p> <button class=\"share-toggle\" onclick=\"this.classList.toggle('is-active')\" onmouseover=\"this.classList.toggle('is-active')\"><br \/>\n <span>Share<\/span><br \/>\n <i class=\"icon icon-chevron-down\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-chevron-down\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <polyline points=\"6 9 12 15 18 9\"\/>\n<\/svg><br \/>\n<\/i> <\/button><\/p>\n<\/div>\n<article class=\"post tag-lottery no-image content post-access-public\">\n<p>Spang teams up with Fable Advertising and The Virginia Lottery for Interactive CLUE Campaign directed by Jordan Rodericks with cinematographer Steve Yedlin at the helm of visuals.<\/p>\n<p>The creative brief? Turn audiences into detectives, immerse them in a real-life mystery, and challenge them to solve the case of the missing CLUE Scratcher\u2014all within 30 suspense-filled seconds.\n<\/p>\n<p>\u201cI love to plus the boards and enrich the visuals whenever and wherever I can,” said Rodericks. \u201cEach job has that one thing that can truly elevate a concept and I knew reaching out to Steve Yedlin and his team was the best thing for the vision.”\n <\/p>\n<p>CREDITS<\/p>\n<p>PRODUCTION<br \/>\nProduction Company: Spang<br \/>\nDirector: Jordan Rodericks<br \/>\nDP: Steve Yedlin<br \/>\nExecutive Producer\/Founder: Melanie Cox<br \/>\nLine Producer: Kaitlin Scates<br \/>\nEP of Post Production: Maggie Melton<br \/>\nMusic: Cleod9<br \/>\nMix: Overcoast<br \/>\nEditorial: Spang<br \/>\nEditor: Jim Vaile<br \/>\nColorist: Phil Beckner \t<\/p>\n<p>ADVERTISING<br \/>\nAdvertising Agency: Fable<br \/>\nCEO, CCO: David Neale<br \/>\nPresident, ECD: Kate Carpenter<br \/>\nCreative Director: Maggie Wilhelm<br \/>\nSenior Art Director: Hilda Hosseini<br \/>\nCopywriter: Blake Carlson<br \/>\nArt Director: Mikaela Peters<br \/>\nSenior Producer: Nicolette Steele<br \/>\nDirector of Account Service: Brett Shiflett<br \/>\nAccount Executive: Abby Steuart <\/p>\n<p>CLIENT<br \/>\nClient: The Virginia Lottery<br \/>\nExecutive Director: Khalid Jones<br \/>\nDeputy Executive Director of Marketing: Scott Kenyon<br \/>\nSenior Brand & Advertising Manager: Lindsay Yowell<br \/>\nMarketing Project Manager: Dana Survello<br \/>\nDigital Advertising Coordinator: Jordan Pye\n<\/p>\n<h3 id=\"campaign-timeline\">Campaign Timeline<\/h3>\n<p>May 6th-June 29th, 2025<\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_045_135.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_045_135.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_045_135.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_045_135.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_045_135.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Campaign Asset<\/span><\/figcaption><\/figure>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-JR010830_138.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/1746542543845-JR010830_138.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/1746542543845-JR010830_138.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/05\/1746542543845-JR010830_138.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-JR010830_138.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Campaign Asset<\/span><\/figcaption><\/figure>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_075_137-20-1-.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_075_137-20-1-.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_075_137-20-1-.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_075_137-20-1-.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_075_137-20-1-.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Campaign Asset<\/span><\/figcaption><\/figure>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_208_140.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_208_140.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_208_140.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_208_140.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_208_140.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Campaign Asset<\/span><\/figcaption><\/figure>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_192_139.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_192_139.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_192_139.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_192_139.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/05\/1746542543845-250219_Spang-VALottery_bts_192_139.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Campaign Asset<\/span><\/figcaption><\/figure>\n<\/article>\n<p>\n <span>Categories:<\/span><\/p>\n<p><span>Also tagged in:<\/span><br \/>\n lottery\n <\/p>\n<div class=\"post-authors mb-xl\">\n <span class=\"section-title xs\">Author<\/span><\/p>\n<div class=\"grid gap-200\">\n<div class=\"author-card author-ari\">\n<div class=\"author-card__content flex-1 flex flex-col text-acc\">\n<p class=\"author-card__bio text-acc opacity-080\">CEO of Marketecture Media, owner of Adland.tv<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> <\/main><\/p>\n<p> <dialog class=\"notification\"><br \/>\n <i class=\"icon icon-success notification-icon\"><br \/>\n <svg 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The creative brief? Turn audiences into detectives, immerse them in a real-life mystery, and […]<\/p>\n","protected":false},"author":1,"featured_media":203381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[32895,1234,22715,14607],"dealstore":[],"offerexpiration":[],"class_list":["post-232047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-clue","tag-games","tag-lottery","tag-virginia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CLUE Games for Virginia Lottery - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=232047\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CLUE Games for Virginia Lottery - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"CLUE Games for Virginia Lottery May 07 2025 7:35 AM 2 min read Share Spang teams up with Fable Advertising and The Virginia Lottery for Interactive CLUE Campaign directed by Jordan Rodericks with cinematographer Steve Yedlin at the helm of visuals. 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