{"id":231971,"date":"2025-05-09T03:39:19","date_gmt":"2025-05-09T03:39:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-brands-can-win-by-taking-the-pressure-off-for-consumers-the-cma\/"},"modified":"2025-05-09T03:39:19","modified_gmt":"2025-05-09T03:39:19","slug":"how-brands-can-win-by-taking-the-pressure-off-for-consumers-the-cma","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=231971","title":{"rendered":"How Brands Can Win by Taking The Pressure Off For Consumers \u2014 The CMA"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/6668452ddda1cb589217e12b\/1724924601546-Z85IOSX2ABXHR4F4FVM9\/CedarHeader.png?format=1500w\" \/><\/p>\n<div>\n<p class=\"\" style=\"white-space:pre-wrap;\">These are wild times: from channel transformation to spending shifts, plus the biggest election year on record, not to mention the Olympic Games in Paris\u2026 2024 is going to be anything but quiet. Fortunately, you\u2019re now reading Cedar\u2019s flagship Spark+Fuel content marketing trends report for 2024, designed to give marketers the foresight they need to plan the right content, channels and personalised media to succeed with customers in 2024.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The core theme of this report is \u2018Take the Pressure Off\u2019. Marketers and consumers alike are fed up with the doom and gloom, and are actively looking for moments of entertainment and ease from brands. That means personalisation and humour, plus a much smarter and more nuanced approach to audience targeting that prioritises mindset over demographic.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">This report is the flashlight that smart marketers need to cut through the overwhelming marketing challenges of 2024. Our ambition is to help unlock new ways to connect with consumers who are equally in need of a signal that brighter days lie ahead.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>These are wild times: from channel transformation to spending shifts, plus the biggest election year on record, not to mention the Olympic Games in Paris\u2026 2024 is going to be anything but quiet. Fortunately, you\u2019re now reading Cedar\u2019s flagship Spark+Fuel content marketing trends report for 2024, designed to give marketers the foresight they need to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":231972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[13829,13826,23472,1483,4666],"dealstore":[],"offerexpiration":[],"class_list":["post-231971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brands","tag-cma","tag-consumers","tag-pressure","tag-win"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Brands Can Win by Taking The Pressure Off For Consumers \u2014 The CMA - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=231971\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands Can Win by Taking The Pressure Off For Consumers \u2014 The CMA - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"These are wild times: from channel transformation to spending shifts, plus the biggest election year on record, not to mention the Olympic Games in Paris\u2026 2024 is going to be anything but quiet. 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