If you want to learn how to make money on Facebook pages, the first thing you need to remember is that there isn\u2019t a one-size-fits-all model.\u00a0<\/p>\n
Making money on a Facebook page depends on the kind of page you run. Are you an influencer? Do you have a growing fan page? Are you a group admin?<\/p>\n
While there are tons of ways to make money on Facebook<\/a>, there are only a handful of ways that you can start making money with an actual Facebook page.<\/p>\n<\/div>\n These are the most common ways to make money on Facebook pages. The best option for you will depend on your page.<\/p>\n In-stream ads are short ads that run before, during, or after your videos. They are an ideal way to make money if you regularly publish videos from a Facebook page (not your personal profile, though).<\/p>\n Facebook offers you three different types of in-stream ads, and they all work a little differently:<\/strong><\/p>\n To start running in-stream ads and make money on your Facebook page, you\u2019ll enable in-stream ads in the Creator Studio or on the in-stream ads landing page. From there, you can automatically add in-stream ads to any eligible videos that you\u2019ve uploaded in the past 30-days.\u00a0<\/p>\n Older videos can have in-stream ads placed through bulk monetization.<\/p>\n If you want to run mid-roll ads, you\u2019ll need to decide if you want to have them automatically placed in your video content or place them yourself.\u00a0<\/p>\n Facebook is good at identifying natural breaks \u2014 they look for 1 to 2-second pauses \u2014 and the benefit of using Facebook\u2019s automatic placements is that you\u2019re not spending your time finding those breaks.<\/p>\n If you\u2019re interested in automatic placements, you can enable this feature in the Creator Studio.<\/p>\n<\/div>\n For manual placement, leave that box unchecked, and Facebook will let you pick where your in-stream ads go.\u00a0<\/p>\n Be deliberate with where you place ads. Otherwise, you run the risk of losing viewers. You can even tell them, \u201cI\u2019m about to take an ad break, but I\u2019ll be right back.\u201d Most people like those kinds of warnings.<\/p>\n If you want to ensure that certain types of ads don\u2019t show up in your content, pay attention to this step! For example, if you run kids\u2019 videos, you don\u2019t want ads for alcohol or gambling to show up in your videos.<\/p>\n To create a block list, go to Creator Studio, then choose the Monetization tab, and select in-stream ads.<\/p>\n<\/div>\n Click the Block List button and start adding categories or pages you want to block:<\/p>\n<\/div>\n You can edit this list at any time.<\/p>\n Facebook will review your videos before including ads. This ensures your content meets their monetization requirements and brand safety (more on this further down).\u00a0<\/p>\n The higher the number of views, the faster your video will go through the review process. The review process generally takes around 48 hours.<\/p>\n In the Creator Studio, you can see how your videos are doing after adding in-stream ads. This lets you evaluate how your audience is responding to them.<\/p>\n<\/div>\n These are insights that you should be paying attention to already. If you see a significant drop in numbers, you may want to play around with your in-stream ad placement.\u00a0<\/p>\n Analytics are key to learning how to make money on your Facebook page!<\/p>\n Here are a few things to keep in mind if you use in-stream ads.<\/p>\n Read more at\u00a0<\/em>7 Great Examples of Facebook Ads and Why They Work<\/em><\/a>.<\/em><\/p>\n<\/div>\n Learn how to start a Facebook digital marketing agency from the comfort of your home – no experience needed, no strings attached.<\/p>\n<\/div>\n<\/div>\n<\/div>\n Fan subscriptions allow members of your audience to provide direct financial support to you and the content you\u2019re creating. It also gives them access to exclusive content, discounts, perks, and maybe even swag.<\/p>\n Backing your favorite content creators is a new option on Facebook, but it was made popular by Patreon. This model works well for podcasters, video creators, authors, artists, etc.\u00a0<\/p>\n Essentially, it\u2019s paying for access to gated content.<\/p>\n Fan subscriptions are a way to make money on your Facebook page.\u00a0<\/p>\n Here\u2019s why someone might be interested in financially supporting your Facebook page:<\/strong><\/p>\n This Facebook monetization method is relatively new and is currently only available by invitation. There haven\u2019t been any public details released about fees or other terms between Facebook and creators.<\/p>\n We\u2019ll be paying attention to this opportunity as more information rolls out.<\/p>\n Before you try to use fan subscriptions to monetize your Facebook page, keep these things in mind.<\/p>\n Read more at\u00a0<\/em>How to Make Money on Facebook: 5 Fairly Easy Ways.<\/em><\/a><\/p>\n Brand partnerships on Facebook are when a page publishes content that features and\/or is sponsored by a brand (Facebook calls them \u201cbusiness partners\u201d). The brand pays the content creator to show products or services to their followers, which can influence their purchases.<\/p>\n When people ask for information on how to make money on Facebook pages, this is probably more of what they\u2019re thinking about because it\u2019s also known as influencer marketing.<\/p>\n Brands like this marketing strategy because they can be introduced to small, niche audiences. Better yet, when an influencer does a good job at building trust with their audience, consumers are highly likely to buy products that are promoted this way.<\/p>\n When you use branded content well, as in only promoting brands that are relevant and useful to your audience, you can gain even more trust because you\u2019re helping your audience. That\u2019s a win-win!<\/p>\n Personal Facebook profiles are not eligible for branded content. Only pages can tap into this opportunity. Additionally, while you need to request approval to run branded content, Facebook doesn\u2019t have specifics on the number of followers you must have.\u00a0<\/p>\n However, it\u2019s safe to say that page activity is even more important than a huge following.<\/p>\n Once you\u2019re approved for branded content, you\u2019ll need to create a portfolio in Brands Collabs Manager (you\u2019ll get access to this tool if your page is approved for branded content). Your portfolio tells brands if your audience is an ideal match based on interests, gender, age, etc.<\/p>\n Your Brands Collabs Manager portfolio should include:<\/strong><\/p>\n If you\u2019re just starting to make money on your Facebook page with branded content, you might not have any information on past collaborations. That\u2019s okay. Brands know you have to start somewhere.<\/p>\n The Brands Collabs Manager will also show project briefs from different brands. These are official proposals from companies that want to find a page to work with.<\/p>\n<\/div>\n If you find one you\u2019re interested in, you can submit a pitch that details why you and your page are a good fit. Project briefs usually don\u2019t include pay, so you\u2019ll need to pitch that as well.<\/p>\n Once you run the branded content, you\u2019ll need to pay attention to your post analytics. Brands want this information to see how well that partnership worked for them, and it\u2019s important if you want more partnerships in the future.<\/p>\n Learn more at\u00a0<\/em>How to Drive Traffic to Your Facebook Page: 9 Updated Proven Strategies<\/em><\/a><\/p>\n If you want to try this method of making money on your Facebook page, keep these facts in mind.<\/p>\n Read more at\u00a0<\/em>Your Step-By-Step Guide to Starting an Affiliate Marketing Blog<\/em><\/a><\/p>\n This is a way to make money if you\u2019re an admin of an active Facebook community. Paid membership means your community is paying for access on a weekly, monthly, or quarterly basis.<\/p>\n But how do you get people to sign up for a paid membership?<\/p>\n It\u2019s all about value. You need to tell them what they\u2019ll get from your paid group that they can\u2019t get somewhere else, and it starts with warming them up a bit.<\/p>\n Prime them with emails or posts in your existing group or page that lead up to the launch of your paid group. Give them a clear understanding of what they\u2019re getting and a chance to ask questions.\u00a0<\/p>\n Some groups even benefit from a free trial period, which can be a week or month depending on your group.<\/p>\n Once your paid group is up and running, here are tips for success:<\/strong><\/p>\n We offer this group to students in our\u00a0Facebook Side Hustle Course<\/a>, and they all get one month free. Inside the group, we share live trainings, hot seats, Q&As, and more.<\/p>\n<\/div>\n Besides getting bonuses and more access to the course creators, students can interact with each other, share their wins, wisdom, and fails. There are both newbies and seasoned digital marketers in the group, which gives a diverse mix of experiences.<\/p>\n We charge $47\/month for access to the group, and we currently have over 900 members\u2026 you can do the math on that. Some of those people are still on their free month trial, but if you provide lots of value and a reason for them to keep coming back, it\u2019s a win-win for all of you.<\/p>\n Listen to episode #116 \u2014\u00a0<\/em>Adding a Paid Support to Your Course\u00a0<\/em><\/a>\u2014 of the Laptop Empires podcast to learn how we run our paid support group on Facebook.<\/em><\/p>\n Before starting a paid membership group, these facts can help you determine if it\u2019s the right option for you.<\/p>\n No matter what, always give them more than they came for. We can\u2019t stress that enough.<\/p>\n The reality is that not everyone who wants to learn how to make money on Facebook pages with paid memberships will be able to, well\u2026 at least not yet.<\/p>\n The first step to eligibility is to know and follow\u00a0Facebook\u2019s Community Standards<\/a>,\u00a0Partner Monetization Standards<\/a>, and\u00a0Content Monetization Policies<\/a>. You can click on those links to learn what Facebook has to say about each.<\/p>\n The next step is to go to Facebook\u2019s Creator Studio, click Monetization, and select the page or pages that you\u2019d like to monetize. Facebook will show you the options you\u2019re eligible for.\u00a0<\/p>\n Remember, in-stream ads are the only ones that have specific eligibility requirements.<\/p>\n Affiliate marketing<\/a>\u00a0is where you promote a product or service across multiple channels and\/or websites. Then, you receive a commission for each sale directly attributed to you.\u00a0<\/p>\n This is tracked through a unique link so that the sponsoring company knows exactly where the sale came from.<\/p>\nWays to Make Money on Facebook Pages<\/h2>\n
1. In-Stream Ads<\/h2>\n
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Choosing Automatic or Manual Placement for Ads<\/h4>\n
![\"\"](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2024\/09\/pasted-image-0.png "\\"Creator")
How to Block Certain Types of Ads From Showing Up in Your Videos<\/h4>\n
![\"\"](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2024\/09\/pasted-image-0-1.png "\\"In")
![\"\"](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2024\/09\/pasted-image-0-2.png "\\"block")
Use Your Insights for a Better User Experience<\/h4>\n
![\"\"](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2024\/09\/pasted-image-0-3.png "\\"Creator")
Make Money on a Facebook Page with In-Stream Ads \u2014 Quick Facts<\/h4>\n
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Join our FREE training<\/strong><\/h3>\n<\/p>\n
![\"\"](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2024\/09\/FBSH-Webinar-CTA-images.png "\\"FBSH")
2. Fan Subscriptions<\/h2>\n
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Using Fan Subscriptions to Make Money on a Facebook Page \u2013 Quick Facts<\/h4>\n
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3. Collaborate With Brands<\/h2>\n
Start Connecting With Businesses in the Brands Collabs Manager<\/h4>\n
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![\"\"](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2024\/09\/pasted-image-0-4.png "\\"Brands")
Making Money on Facebook With Branded Content \u2014 Quick Facts<\/h4>\n
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4. Add a Paid Membership to Your Group<\/h2>\n
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Paid Membership Group Case Study: Laptop Empires Course Community<\/h4>\n
![\"\"](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2024\/09\/pasted-image-0-5.png "\\"FBSH")
Making Money on Facebook With Paid Membership Groups \u2014 Quick Facts<\/h4>\n
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Checking Monetization Eligibility<\/h5>\n
5. Affiliate Marketing and Sales<\/h2>\n