{"id":230857,"date":"2025-05-08T14:15:26","date_gmt":"2025-05-08T14:15:26","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/meta-sets-its-ai-powered-sights-on-ad-competitors\/"},"modified":"2025-05-08T14:15:26","modified_gmt":"2025-05-08T14:15:26","slug":"meta-sets-its-ai-powered-sights-on-ad-competitors","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=230857","title":{"rendered":"Meta sets its AI-powered sights on ad competitors"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div style=\"text-align:justify;\">\n<p>Meta\u2019s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it\u2019s smart, directed advertising.<\/p>\n<p>Unlike many of the big AI companies \u2018<a href=\"https:\/\/www.forbes.com\/sites\/adrianbridgwater\/2018\/03\/20\/ibm-ceo-rometty-proposes-watsons-law-ai-in-everything\/\">spray and pray<\/a>\u2018 approach to AI, which attempts to integrate the technology into every aspect of our lives, Meta seems to be the first company that has a clear concept of how it\u2019s going to justify the massive investments in AI that it\u2019s made to date and planned for this year.<\/p>\n<p>Rather than adding AI as an adjunct to its core operations, Zuckerberg told investors that AI would form the core of its business \u2013 targeted digital advertising.<\/p>\n<p>\u201cIf we deliver on this vision, then over the coming years, I think that the increased productivity from AI will make advertising a meaningfully larger share of global GDP than it is today,\u201d Meta\u2019s CEO, Mark Zuckerberg said.<\/p>\n<p>He noted that nearly a third of advertisers on the Meta platforms were already using AI as a content creation tool, and the company\u2019s latest AI-powered ad recommendation engine had increased conversion rates by 5% on Reels. On the one hand, end users and advertisers are becoming accustomed to the technology, yet on the other, no company has yet to bring the two groups together in a meaningful way.<\/p>\n<p>\u201cAI has already made us better at targeting and finding the audiences that will be interested in [advertisers\u2019] products than many businesses are themselves, and that keeps improving,\u201d he said. Meta\u2019s AI will not only match advertising content more effectively, but be able to recommend marketing content to advertisers and tweak their campaigns.<\/p>\n<p>Meta has plans to invest over $70 billion this year in AI capabilities, and the earnings call\u2019s contents seemed to be showing investors and stock holders how their commitments might begin to pay back in the longer-term. Given the <a href=\"https:\/\/techhq.com\/2025\/03\/will-the-ai-bubble-burst-when-will-artificial-intelligence-market-crash\/\">large figures on both sides of the balance sheet<\/a> exhibited by other big AI companies, Meta is the first of the household name big tech companies to present a realistic model of how AI might be used to generate revenue.<\/p>\n<p>By using AI in the background to better pair advertisers and buyers, and by extension, the contents of advertising media, Meta hopes to make its platforms even more attractive to organisations looking to maximise their marketing spend. End-users will receive more relevant marketing messages, delivered in formats they are more likely to engage with.<\/p>\n<p>The company also has plans to use AI in business messaging, AI-equipped devices such as the next generation of the SHALAR, and to better tailor users\u2019 timelines to their specific preferences. <a href=\"https:\/\/finance.yahoo.com\/news\/the-ai-revolution-is-an-advertising-revolution-morning-brief-100001467.html\">According to <i>Yahoo! Finance<\/i><\/a>, Meta is ambitious to take market share from the likes of Google\u2019s advertising networks, OpenAI\u2019s ChatGPT, and Apple\u2019s nascent Apple Intelligence.<\/p>\n<p>Zuckerberg\u2019s previous exhortations about the metaverse has made many investors wary of any new direction the company may be taken by the CEO, so this return to core business and ambitious plans to AI-power one of the world\u2019s biggest advertising networks will have allayed fears.<\/p>\n<p>By justifying the investment\u2019s Meta is making in AI with clear plans and setting his sights on competitors in the digital marketing space, Zuckerberg has calmed investor fears and laid down the gauntlet to competing digital advertising networks.<\/p>\n<p><em>(Image source: \u201cfacebook\u201d by stockcatalog is licensed under CC BY 2.0.)<\/em><\/p>\n<p><strong>See also: <a href=\"https:\/\/www.marketingtechnews.net\/news\/temu-and-shein-to-raise-prices-as-new-us-tariffs-tighten-cost-pressures\/\">Temu and Shein raise prices as new US tariffs hit costs<\/a><\/strong><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Meta\u2019s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it\u2019s smart, directed advertising. Unlike many of the big AI companies \u2018spray and pray\u2018 approach to AI, which attempts to integrate the technology into every aspect of our lives, Meta seems to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[15319,11436,11435,813,39700],"dealstore":[],"offerexpiration":[],"class_list":["post-230857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-aipowered","tag-competitors","tag-meta","tag-sets","tag-sights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta sets its AI-powered sights on ad competitors - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=230857\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta sets its AI-powered sights on ad competitors - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Meta\u2019s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it\u2019s smart, directed advertising. 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