{"id":230756,"date":"2025-05-08T13:02:29","date_gmt":"2025-05-08T13:02:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/entertainment\/art\/the-smile-communication-arts\/"},"modified":"2025-05-08T13:02:29","modified_gmt":"2025-05-08T13:02:29","slug":"the-smile-communication-arts","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=230756","title":{"rendered":"The Smile | Communication Arts"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/image.commarts.com\/images1\/1\/4\/7\/1\/1\/1174124_0_480_LTE4NTA2NTk2OTUtMTYwMTE0MTA3Ng_f.jpg\" \/><\/p>\n<div>\n<p>Responses by Rober Alonso Maide, creative director, <a href=\"http:\/\/somoscuchillo.com\" target=\"_blank\">Cuchillo<\/a>.<\/p>\n<p><strong>Background:<\/strong> A key part of production company Smile\u2019s rebranding, this website mainly seeks to showcase the brand\u2019s potential and attract both agencies and emerging talents in the field of video direction. We designed a fresh, visually driven platform that highlights the impact and performance of the videos, placing a strong emphasis on aesthetics and user experience.<\/p>\n<p><strong>Design core: <\/strong>The core features of the site focus on strong visuals; smooth video integration; and a clean, minimal layout. One of the most unique aspects is the animation style\u2014it moves with intentional glitches or stutters, which we designed to give the site a more experimental and creative feel.<\/p>\n<p><strong>Favorite details: <\/strong>We\u2019re proud of the dynamic logo, which constantly changes and floats above the rest of the content. It acts like a second visual layer, creating a sense of depth and making the browsing experience more engaging. This idea of two layers of information\u2014the content and the floating icon\u2014adds something playful and creates a cool tension on the site.<\/p>\n<p><strong>Special navigational features: <\/strong>One detail we\u2019re especially proud of is the smooth transition between sections and the way videos are displayed\u2014always in motion, always alive.<\/p>\n<\/div>\n<div>\n<h3>Browse Projects<\/h3>\n<p>Click on an image to view more from each project<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Responses by Rober Alonso Maide, creative director, Cuchillo. Background: A key part of production company Smile\u2019s rebranding, this website mainly seeks to showcase the brand\u2019s potential and attract both agencies and emerging talents in the field of video direction. We designed a fresh, visually driven platform that highlights the impact and performance of the videos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[1107,12974,10461],"dealstore":[],"offerexpiration":[],"class_list":["post-230756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","tag-arts","tag-communication","tag-smile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Smile | Communication Arts - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=230756\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Smile | Communication Arts - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Responses by Rober Alonso Maide, creative director, Cuchillo. 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