{"id":230265,"date":"2025-05-08T07:03:11","date_gmt":"2025-05-08T07:03:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/72andsunny-copywriter-hayley-noble-my-top-tips-for-cannes\/"},"modified":"2025-05-08T07:03:11","modified_gmt":"2025-05-08T07:03:11","slug":"72andsunny-copywriter-hayley-noble-my-top-tips-for-cannes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=230265","title":{"rendered":"72andSunny copywriter Hayley Noble: my Top Tips for Cannes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p><strong>Top Tips for Cannes<\/strong><\/p>\n<p><strong>\u2018Remember to Smile\u2019 for Square by Sunday Gravy<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Square | Remember to smile 30s\" src=\"https:\/\/player.vimeo.com\/video\/1047368584?h=60ccb3575a&amp;dnt=1&amp;app_id=122963\" width=\"780\" height=\"439\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe> <\/p>\n<p>This spot makes a tech product feel deeply human. I enjoy the warts-and-all approach to showcasing the service industry. It brings back memories of disassociating in the stockroom whilst looking for a customer\u2019s shoe-size. The product shot is interesting as the Square order-board is shown to be the messenger of bad news (another birthday!) This adds to the authenticity of the film. The hero\u2019s reaction also makes the pay-off of the new brand platform \u2018Service Still Matters\u2019 even richer.<\/p>\n<p><strong>\u2018Believe in Chicken Part 2: All Hail Gravy\u2019 for KFC by Mother London<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"BELIEVE PART 2 : ALL HAIL GRAVY\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/SVHHQKmzYOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>With so much negativity in the news cycle, surrealism has real stopping power. The dreamy grade, muted colours in the costume design and slick visual effects could be mistaken for an A24 movie. Even the caption of the YouTube video has been given a lot of (chicken) tender loving care. Using this space to preach a manifesto with epic lines such as \u2018\u2018salvation in sauce is near\u201d and \u201ctrust in the divine dunk\u201d is a lesson in world-building. With \u2018WitchTok\u2019 and the occult trending on social media, the creepy tone is right for the target demographic. And impressively, we don\u2019t see any branding until the very last ten seconds of this film.<\/p>\n<p>And this is my wild card <strong>\u201cstands no chance\u201d<\/strong> from a super small indie. Doubt anyone outside of Australia would have seen it, I believe they created the product too.<\/p>\n<p><strong>The Sun is Not Your Friend for Slather by SICKDOGWOLFMAN<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"The Sun is Not Your Friend | Slather\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/xhFWGQo97Oc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>  <\/p>\n<p>Ironic coming from someone whose workplace is called 72andSunny, but my favourite campaign is \u2018The Sun is Not Your Friend\u2019 for Slather by SICKDOGWOLFMAN. The brand\u2019s anti-category positioning helps bring every Aussie into the SPF conversation, even the housebound gamers. Beautifully produced in collaboration with Haven\u2019t You Done Well, the face-melting sequence breaks away from the typical dramatisation of cancerous cells that we are used to seeing in this category. It also taps into the current resurgence of body horror films with practical effects, like The Substance and Wolf Man (neither of which I have seen because I am a wuss). It\u2019s bold, it\u2019s gross and inherently Aussie without a single bikini shot. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Hayley-Noble-Copywriter-72andSunny-ANZ-300x235.jpg\" alt=\"\" width=\"300\" height=\"235\" class=\"alignleft size-medium wp-image-1827433\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Hayley-Noble-Copywriter-72andSunny-ANZ-300x235.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Hayley-Noble-Copywriter-72andSunny-ANZ-1024x800.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Hayley-Noble-Copywriter-72andSunny-ANZ-768x600.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Hayley-Noble-Copywriter-72andSunny-ANZ-1536x1201.jpg 1536w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Hayley-Noble-Copywriter-72andSunny-ANZ-2048x1601.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><em>Hayley Noble is a creative director at <a href=\"https:\/\/www.72andsunny.com\/home\">72andSunny ANZ<\/a>. <\/em><\/p>\n<div class=\"sfsiaftrpstwpr\" style=\"\">\n<div class=\"sfsi_plus_Sicons center-right\" style=\"float:center-right\">\n<p><span>Please follow and like us:<\/span><\/p>\n<div class=\"sf_subscrbe\" style=\"display: inline-block;vertical-align: middle;width: auto;\"><a href=\"https:\/\/follow.it\/now\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/follow_subscribe.png\"\/><\/a><\/div>\n<div class=\"sf_fb\" style=\"display: inline-block;vertical-align: middle;width: auto;\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.moreaboutadvertising.com%2F2025%2F05%2F72andsunny-creative-director-hayley-noble-my-top-tips-for-cannes%2F\" style=\"display:inline-block;\"> <img decoding=\"async\" class=\"sfsi_wicon\" data-pin-nopin=\"true\" width=\"auto\" height=\"auto\" alt=\"fb-share-icon\" title=\"Facebook Share\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/share_icons\/fb_icons\/.svg\"\/><\/a><\/div>\n<div class=\"sf_twiter\" style=\"display: inline-block;vertical-align: middle;width: auto;\"><a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=72andSunny+copywriter+Hayley+Noble%3A+my+Top+Tips+for+Cannes https:\/\/www.moreaboutadvertising.com\/2025\/05\/72andsunny-creative-director-hayley-noble-my-top-tips-for-cannes\/\" style=\"display:inline-block\"><br \/>\n\t\t\t<img decoding=\"async\" nopin=\"nopin\" width=\"auto\" class=\"sfsi_plus_wicon\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/share_icons\/Twitter_Tweet\/_Tweet.svg\" alt=\"Tweet\" title=\"Tweet\"\/><br \/>\n\t\t<\/a><\/div>\n<div class=\"sf_pinit\" style=\"display: inline-block;text-align:left;vertical-align: middle;\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https:\/\/www.moreaboutadvertising.com\/2025\/05\/72andsunny-creative-director-hayley-noble-my-top-tips-for-cannes\/\" data-pin-custom=\"true\" target=\"_blank\" style=\"display:inline-block;\"><img decoding=\"async\" class=\"sfsi_wicon\" data-pin-nopin=\"true\" width=\"auto\" height=\"auto\" alt=\"Pin Share\" title=\"Pin Share\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/share_icons\/en_US_save.svg\"\/><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n<p><script>\n\t\t\t(function(d, s, id) {\n\t\t\t\tvar js, fjs = d.getElementsByTagName(s)[0];\n\t\t\t\tif (d.getElementById(id)) return;\n\t\t\t\tjs = d.createElement(s);\n\t\t\t\tjs.id = id;\n\t\t\t\tjs.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.5\";\n\t\t\t\tfjs.parentNode.insertBefore(js, fjs);\n\t\t\t}(document, 'script', 'facebook-jssdk'));\n\t\t<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top Tips for Cannes \u2018Remember to Smile\u2019 for Square by Sunday Gravy This spot makes a tech product feel deeply human. I enjoy the warts-and-all approach to showcasing the service industry. It brings back memories of disassociating in the stockroom whilst looking for a customer\u2019s shoe-size. The product shot is interesting as the Square order-board [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[85799,22080,33694,16679,13915,3535,213],"dealstore":[],"offerexpiration":[],"class_list":["post-230265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-72andsunny","tag-cannes","tag-copywriter","tag-hayley","tag-noble","tag-tips","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>72andSunny copywriter Hayley Noble: my Top Tips for Cannes - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=230265\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"72andSunny copywriter Hayley Noble: my Top Tips for Cannes - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Top Tips for Cannes \u2018Remember to Smile\u2019 for Square by Sunday Gravy This spot makes a tech product feel deeply human. 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