But make no mistake, the way<\/i> you get the coupon out to your potential customers is an important decision. It can make or break your return on investment.<\/p>\n
Two of the most popular forms of coupon advertising for restaurants are direct mail and grocery store receipts. Let\u2019s take a look at the leaders in each space to see which one is best for your restaurant.<\/p>\n
Valpak Coupons<\/h3>\n
For 50 years, Valpak has been sending direct mail coupons to households all over the United States. Local businesses pay to have their ads printed, packaged, and shipped. The famous blue envelopes are delivered to homes, typically on a monthly schedule, through the U.S. Postal Service.<\/p>\n
Register Tapes Unlimited (RTUI) Coupons<\/h3>\n
You\u2019ve seen and touched this advertising hundreds of times in your life, but you may not have realized it. With RTUI, local businesses have their coupon placed on the receipts at their local grocery store. As each shopper checks out, a set of coupons for closeby businesses is placed directly in the customer\u2019s hand. Your restaurant\u2019s local, potential customers will get your coupon hand delivered, usually more than once a week!<\/p>\n
With this option, you know that the coupon has been delivered into the hands of someone who lives or works near your restaurant. (If you\u2019d like to learn more about receipt advertising, read our blog What is Register Tape Advertising? How Can it Help My Restaurant?<\/a>)Check out our Ultimate Guide to Restaurant Marketing that walks you through creating a marketing strategy to bring in new customers.\u00a0<\/a><\/p>\n Grocery store receipt coupons and direct mail coupons and are like butter and margarine; they serve the same purpose, but one is much better for you than the other.<\/p>\n So how do you compare the two types of restaurant coupon advertising?<\/p>\n We use a framework called RATE which stands for repetition, appeal, targeting, and exposure.<\/p>\n Interested in how grocery store coupon advertising can work for your restaurant? Learn more.<\/strong><\/a><\/p>\n The perfect form of advertising would:<\/p>\n If advertising could do the above at an affordable cost, it would be impossible not <\/i><\/strong>to get a return on your investment!<\/p>\n That\u2019s why we use RATE to evaluate advertising mediums. It allows you to strip away all the extra features, and level the playing field by focusing only on the elements that will actually impact profitability.<\/p>\n In this example, you can see exactly how RTUI and Valpak stack up to deliver results for your restaurant.<\/p>\n <\/p>\nWhat Are the Differences Between Direct Mail Coupons and Grocery Store Receipt Coupons?<\/h2>\n
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