{"id":23015,"date":"2025-01-11T16:37:15","date_gmt":"2025-01-11T16:37:15","guid":{"rendered":"https:\/\/peraltafinancing.com\/arcade-game\/the-importance-of-a-game-room-refresh\/"},"modified":"2025-01-11T16:37:15","modified_gmt":"2025-01-11T16:37:15","slug":"the-importance-of-a-game-room-refresh","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=23015","title":{"rendered":"The Importance of a Game Room Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"kt-adv-heading41538_ea852c-fa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_ea852c-fa\">The initial decision to invest in an <a href=\"https:\/\/www.betson.com\/arcade-games\/\">arcade<\/a> is a significant one involving capital outlay, planning, and other valuable resources. Creating a successful arcade must factor in the room\u2019s layout, customer demographics, the right mix of\u00a0games, prize selection, marketing, and many other variables. Once you have created a successful game room, it\u2019s vital not to underestimate the importance of developing plans for a \u2018game room refresh.\u2019 This practice will enable you to maintain and grow your game room earnings through consistent reinvestment in new games.\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><strong>Why should you refresh your game room?<\/strong><\/h2>\n<p class=\"kt-adv-heading41538_47a7a2-9f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_47a7a2-9f\">Technology changes, game trends evolve, assets depreciate, and consumers want diverse entertainment experiences.\u00a0\u00a0<\/p>\n<p class=\"kt-adv-heading41538_f6b79d-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_f6b79d-0d\">How do you decide which games to remove, when to remove them, and which to add? This starts with understanding your card system reports.\u00a0\u00a0\u00a0<\/p>\n<p class=\"kt-adv-heading41538_e3b04d-87 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_e3b04d-87\">Consistent analysis of the 6-week, 3-month, 6-month, and annual trend reports helps identify game assets that may be declining in earnings, provide redundancy (too many lanes, hoops, cranes, etc.), or are just not appealing to your customer base for other reasons. At that point, sharing data with your distributor to determine fair market value trade-in prices will help you narrow down the games to swap out. Trading in late-model games before they\u2019ve become \u201cold\u201d provides a ripe time to offload an existing game and minimize the capital outlay to maintain a fresh game room.<\/p>\n<p class=\"kt-adv-heading41538_40f591-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_40f591-d4\">As for new games, work with your salesperson to find suitable hot releases to fill those spots. You also want to maintain your arcade\u2019s optimal video, redemption, and merchandiser mix. That mix will be unique to your specific location but should still follow general guidelines within the industry.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Leasing<\/strong><\/h2>\n<p class=\"kt-adv-heading41538_332d96-4b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_332d96-4b\"><a href=\"https:\/\/www.betson.com\/financial-specials\/\">Leasing games<\/a>\u00a0is also a great way to provide a built-in reminder that it is time to refresh. For this reason, many locations and operators lease some of their game rooms. Video games are especially attractive for leasing as their technology may evolve quicker than cranes and merchandisers. Replacing some of your video game rooms every 2-3 years will keep the category state-of-the-art.\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><strong>Marketing Your Games<\/strong><\/h2>\n<p class=\"kt-adv-heading41538_d28b38-fa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_d28b38-fa\">What is the benefit of a new game if your customer doesn\u2019t know about it? Don\u2019t forget about marketing. Not all locations have the budget for TV or radio advertisements. Still, card systems and loyalty programs give locations incredible marketing power to speak directly to their player base. Social media platforms like Instagram, Facebook, and TikTok are all low-cost avenues to bring awareness of new offerings to your customers. Let your customers know that a game is coming, then create excitement and promotion around its arrival. Keeping your arcade game titles updated is critical to attracting repeat customers, as the desire for a competitive and immersive experience drives many players.<\/p>\n<p class=\"kt-adv-heading41538_b060e1-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_b060e1-80\">Lastly, a new game is an excellent opportunity to rearrange your room. Simply moving some games from the front of the room to the back will make your room feel newer, even if you have only added a few new titles.<\/p>\n<p class=\"kt-adv-heading41538_2efd6c-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_2efd6c-8b\">As your partner, Betson ensures the continued success of your location with the\u00a0<a href=\"https:\/\/www.betson.com\/betson-wellness\/\">Betson\u00a0Wellness Program\u00a0<\/a>to maximize revenue and customer satisfaction.<\/p>\n<p class=\"kt-adv-heading41538_d248f8-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading41538_d248f8-97\">Sign up for our\u00a0<a href=\"https:\/\/www.betson.com\/newsletter-sign-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter<\/a>\u00a0to be the first to hear about new releases, product promotions, updates, and more.<\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:26% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.betson.com\/wp-content\/uploads\/2018\/08\/Jonathan-Betti-1024x683.jpg\" alt=\"Jonathan Betti\" class=\"wp-image-15024 size-full\" srcset=\"https:\/\/www.betson.com\/wp-content\/uploads\/2018\/08\/Jonathan-Betti-1024x683.jpg 1024w, https:\/\/www.betson.com\/wp-content\/uploads\/2018\/08\/Jonathan-Betti-600x400.jpg 600w, https:\/\/www.betson.com\/wp-content\/uploads\/2018\/08\/Jonathan-Betti-300x200.jpg 300w, https:\/\/www.betson.com\/wp-content\/uploads\/2018\/08\/Jonathan-Betti-768x512.jpg 768w, https:\/\/www.betson.com\/wp-content\/uploads\/2018\/08\/Jonathan-Betti-500x333.jpg 500w, https:\/\/www.betson.com\/wp-content\/uploads\/2018\/08\/Jonathan-Betti-360x240.jpg 360w, https:\/\/www.betson.com\/wp-content\/uploads\/2018\/08\/Jonathan-Betti-150x100.jpg 150w, https:\/\/www.betson.com\/wp-content\/uploads\/2018\/08\/Jonathan-Betti-370x247.jpg 370w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">Jonathan Betti is the Senior Vice President of Sales &amp; Business Development for Betson Enterprises. Jon and the Betson team are focused on providing customer-centric products and solutions for the location-based entertainment business. Jon is passionate about the arcade space and has worked with manufacturers to develop several successful game concepts.\u00a0<\/p>\n<\/div>\n<\/div>\n<p>                <!-- Leaving this empty to remove comment section -->        <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The initial decision to invest in an arcade is a significant one involving capital outlay, planning, and other valuable resources. Creating a successful arcade must factor in the room\u2019s layout, customer demographics, the right mix of\u00a0games, prize selection, marketing, and many other variables. Once you have created a successful game room, it\u2019s vital not to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12042],"tags":[1256,13407,15549,688],"dealstore":[],"offerexpiration":[],"class_list":["post-23015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arcade-game","tag-game","tag-importance","tag-refresh","tag-room"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of a Game Room Refresh - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=23015\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of a Game Room Refresh - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The initial decision to invest in an arcade is a significant one involving capital outlay, planning, and other valuable resources. 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