{"id":230047,"date":"2025-05-08T04:24:47","date_gmt":"2025-05-08T04:24:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/conde-nast-swaps-stages-for-suppers-at-its-2025-newfront\/"},"modified":"2025-05-08T04:24:47","modified_gmt":"2025-05-08T04:24:47","slug":"conde-nast-swaps-stages-for-suppers-at-its-2025-newfront","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=230047","title":{"rendered":"Cond\u00e9 Nast Swaps Stages for Suppers at Its 2025 NewFront"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.adweek.com\/media\/conde-nast-newfronts-2024\/\" target=\"_blank\">Cond\u00e9 Nast held its annual NewFront<\/a> Wednesday evening, although the event looked dramatically different from those in years past.<\/p>\n<p>This year, under the leadership of the recently hired <a href=\"https:\/\/www.adweek.com\/media\/conde-nast-elizabeth-herbst-brady-chief-revenue-officer\/\" target=\"_blank\">chief revenue officer Elizabeth Herbst-Brady<\/a>, the company joined the growing list of publishers that are ditching a public-facing NewFront in favor of a more intimate offering for marketing and agency clients.<\/p>\n<p>In lieu of a formal presentation, the 119-year old publisher hosted a dinner at the New York Public Library, which is currently hosting an exhibition celebrating the 100th anniversary of The New Yorker, a Cond\u00e9 Nast brand.\u00a0<\/p>\n<p>In swapping a stage for a supper, the company is following in the footsteps of Paramount, <a href=\"https:\/\/www.adweek.com\/convergent-tv\/paramount-not-returning-upfront-week\/\" target=\"_blank\">which made this shift in 2023<\/a>, as well as Roku and LinkedIn, which followed suit this year.<\/p>\n<p>The pivot reflects a broader shift in how publishers are approaching NewFronts in 2025, trading spectacle for intimacy amid a rapidly shifting media and macroeconomic landscape.<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/media\/conde-nast-c-suite-layoffs\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2021\/04\/conde-nast-virtual-events-2021.jpg?w=652&amp;h=367&amp;crop=1\" alt=\"Cond&#xE9; Nast\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<h4 class=\"wp-block-heading\"><strong>An experiential showcase of brand power<\/strong><\/h4>\n<p>Foregoing a showcase in favor of a dinner might suggest a cost-savings effort. But the company made the switch with the intent of creating an \u201conly-Cond\u00e9-Nast\u201d experience, Herbst-Brady told ADWEEK.<\/p>\n<p>Indeed, the programming hardly looks to be the byproduct of penny-pinching.<\/p>\n<p>The dinner will feature remarks from Vogue\u2019s Anne Wintour and The New Yorker\u2019s David Remnick, as well as a five-course meal curated by Bon App\u00e9tit chefs.<\/p>\n<p>Attendees will be seated at tables hosted by editorial leaders\u2014and celebrity guests\u2014from each of the Cond\u00e9 Nast brands.<\/p>\n<p>For instance, the GQ table will be co-hosted by editor in chief Will Welch and actor Jon Hamm; Dana Bash and Molly Gordon will chair the Vanity Fair set; Katie Drummond will represent Wired, Patrick Radden Keefe will entertain on behalf of The New Yorker, and PinkPantheress will sit in with the Pitchfork crowd.\u00a0<\/p>\n<p>Guests will be photographed by Vogue\u2019s Hunter Abrams and receive custom New Yorker cartoons.<\/p>\n<p>\u201cWe wanted to take some of our most important clients and give them a real, differentiated experience,\u201d said Herbst-Brady. \u201cNot everybody can go to the Vanity Fair Oscars party, but this gives them something just as special.\u201d<\/p>\n<p><!--nextpage--><\/p>\n<h4 class=\"wp-block-heading\"><strong>Video is core, but brand quality is the differentiator<\/strong><\/h4>\n<p>While Cond\u00e9 Nast is stepping back from a traditional sizzle-reel-style presentation, video remains central to its business.\u00a0<\/p>\n<p>Herbst-Brady, who joined Cond\u00e9 Nast in September, framed the brand-safe, premium nature of the company\u2019s video content as what differentiates it from its NewFronts peers.\u00a0The company generated 28 billion video views in 2024 across longform, shortform, and film, according to Herbst-Brady. <\/p>\n<p>The publisher has also made inroads in building up other key lines of business, including its growing events slate and affiliate business.<\/p>\n<p>This year, Cond\u00e9 Nast will host events including Vogue World in Los Angeles, GQ\u2019s Men of the Year Award and Allure\u2019s Best of Beauty. On the commerce side, Cond\u00e9 Nast drove $600 million in product sales last year via editorial content.\u00a0<\/p>\n<p>As part of the broader evolution of its ad product suite, the company is prioritizing ease-of-use and expanding contextual targeting capabilities to better position its ad business for future shifts in the privacy landscape.<\/p>\n<p>\u201cThere\u2019s never been a better time for Cond\u00e9 Nast,\u201d said Herbst-Brady. \u201cThe flight to quality we\u2019re seeing in the marketplace is real, and we\u2019re positioned to meet it\u2014whether it\u2019s branded content, commerce, or performance advertising.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Cond\u00e9 Nast held its annual NewFront Wednesday evening, although the event looked dramatically different from those in years past. This year, under the leadership of the recently hired chief revenue officer Elizabeth Herbst-Brady, the company joined the growing list of publishers that are ditching a public-facing NewFront in favor of a more intimate offering for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[65976,19435,85743,85745,77717,48642,10789,85744,57830],"dealstore":[],"offerexpiration":[],"class_list":["post-230047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-conde","tag-media-news","tag-nast","tag-newfront","tag-newfronts","tag-publishing-news","tag-stages","tag-suppers","tag-swaps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cond\u00e9 Nast Swaps Stages for Suppers at Its 2025 NewFront - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=230047\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=230047&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cond\u00e9 Nast Swaps Stages for Suppers at Its 2025 NewFront - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Cond\u00e9 Nast held its annual NewFront Wednesday evening, although the event looked dramatically different from those in years past. 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