{"id":22975,"date":"2025-01-11T16:05:10","date_gmt":"2025-01-11T16:05:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/skymiles-value-not-monetization-goals-for-deltas-optimistic-2025-outlook-flyertalk\/"},"modified":"2025-01-11T16:05:10","modified_gmt":"2025-01-11T16:05:10","slug":"skymiles-value-not-monetization-goals-for-deltas-optimistic-2025-outlook-flyertalk","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=22975","title":{"rendered":"SkyMiles Value, Not Monetization, Goals for Delta\u2019s Optimistic 2025 Outlook \u2013 FlyerTalk"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"img-container wp-caption thumbnail-area\" data-imgid=\"76268\" data-caption=\"\">\n\t\t\t\t\t<i class=\"fas fa-expand-alt\"\/><br \/>\n\t\t\t\t\t<img width=\"620\" height=\"349\" src=\"https:\/\/www.flyertalk.com\/wp-content\/uploads\/2023\/05\/A350teaser2-rsz-1024x576.jpg\" class=\"skip-lazy post-thumbnail wp-image-77313 wp-post-image\" alt=\"\" data-imgid=\"76268\" decoding=\"async\" fetchpriority=\"high\" srcset=\"https:\/\/www.flyertalk.com\/wp-content\/uploads\/2023\/05\/A350teaser2-rsz-1024x576.jpg 1024w, https:\/\/www.flyertalk.com\/wp-content\/uploads\/2023\/05\/A350teaser2-rsz-300x169.jpg 300w, https:\/\/www.flyertalk.com\/wp-content\/uploads\/2023\/05\/A350teaser2-rsz-768x432.jpg 768w, https:\/\/www.flyertalk.com\/wp-content\/uploads\/2023\/05\/A350teaser2-rsz.jpg 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n\t\t\t\t<\/div>\n<p>\n\t\t\t\tAfter announcing a bold vision for the airline\u2019s future at CES, Delta executives say their goal is to now grow the value of a SkyMiles membership, not necessarily further monetize it.\t\t\t\t<\/p>\n<p>\n\t\t\t\tDelta Air Lines wants to convert more flyers to SkyMiles members through creating additional value in their program.\t\t\t\t<\/p>\n<p>\u00a0<\/p>\n<p>The announcement came during the airline\u2019s <a href=\"https:\/\/news.delta.com\/delta-air-lines-announces-december-quarter-and-full-year-2024-financial-results\" target=\"_blank\" rel=\"noopener\">2024 fourth quarter earnings<\/a> call on Friday, January 10, 2025.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Delta SkyMiles Membership Should Create \u201cEven Greater Amount of Loyalty to Delta\u201d<\/strong><\/h2>\n<p>Earlier in the week, Delta chief executive Ed Bastian laid out <a href=\"https:\/\/www.flyertalk.com\/articles\/connectivity-convenience-and-partnerships-planned-for-deltas-next-100-years.html\">a vision of the future at the 2025 Consumer Electronics Show<\/a> in Las Vegas, using AI and partnerships to make the passenger experience even more rewarding. The airline claims the work leading up to that announcement has worked, as the carrier ended the year with a free cash flow of $3.4 billion.<\/p>\n<p>\u00a0<\/p>\n<p>When asked about the future of SkyMIles and whether or not the airline plans to further monetize the program, Bastian told analysts their overarching goal was to create more value for the member through free wi-fi aboard flights and new partnerships with Uber and others.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cThis is all about creating a much longer-term relationship and experience based platform for our customers,\u201d said Bastian, as quoted by a <a href=\"https:\/\/seekingalpha.com\/article\/4748805-delta-air-lines-inc-dal-q4-2024-earnings-call-transcript?source=feed_tag_transcripts\" target=\"_blank\" rel=\"noopener\">Seeking Alpha transcript<\/a>. \u201cThe monetization opportunities will unfold in due course. But the more valuable item in my mind is, how we\u2019re growing the value of a SkyMiles membership and wanting our customers to continue to demonstrate an even greater amount of loyalty to Delta as part of that.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Between their wi-fi benefit and new partnerships with Uber and YouTube, Bastian predicts that it will drive more sign-ups to the SkyMiles program and \u201cgive them more reason to be flying Delta.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>When it comes to their partnership with American Express, Delta president Glen Hauenstein announced they \u201cdelivered a record revenue of $57 billion,\u201d an increase from the previous watermark set in 2023. He said the growth was delivered through \u201chigh single-digit growth in co-brand spend and over 1 million new card acquisitions.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>With even more demand coming for air travel, the Bastian told <a href=\"https:\/\/www.cnbc.com\/2025\/01\/10\/delta-air-lines-dal-4q-2024-earnings.html\" target=\"_blank\" rel=\"noopener\">CNBC<\/a> that he expects 2025 to be the \u201cbest financial year\u201d for the airline. The carrier projects they will be able to achieve over $4 billion in free cash flow for the year.<\/p>\n<p>\u00a0<\/p>\n<p><em>Keep up with Delta Air Lines\u2019 passenger experience changes on the <a href=\"https:\/\/www.flyertalk.com\/forum\/delta-air-lines-skymiles-665\/\">FlyerTalk forums<\/a>.\u00a0<\/em><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>After announcing a bold vision for the airline\u2019s future at CES, Delta executives say their goal is to now grow the value of a SkyMiles membership, not necessarily further monetize it. Delta Air Lines wants to convert more flyers to SkyMiles members through creating additional value in their program. \u00a0 The announcement came during the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[15484,15480,15481,15487,15489,15482,3944,15483,13885,15091,15488,12752,11188,13239,3461,12852,15486,11013,15485,14285],"dealstore":[],"offerexpiration":[],"class_list":["post-22975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-american-express","tag-delta-air-lines","tag-delta-skymiles","tag-deltas","tag-flyertalk","tag-frequent-flyer","tag-goals","tag-loyalty","tag-membership","tag-monetization","tag-optimistic","tag-outlook","tag-partnership","tag-program","tag-revenue","tag-rewards","tag-skymiles","tag-uber","tag-value","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SkyMiles Value, Not Monetization, Goals for Delta\u2019s Optimistic 2025 Outlook \u2013 FlyerTalk - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=22975\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SkyMiles Value, Not Monetization, Goals for Delta\u2019s Optimistic 2025 Outlook \u2013 FlyerTalk - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"After announcing a bold vision for the airline\u2019s future at CES, Delta executives say their goal is to now grow the value of a SkyMiles membership, not necessarily further monetize it. Delta Air Lines wants to convert more flyers to SkyMiles members through creating additional value in their program. \u00a0 The announcement came during the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=22975\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-11T16:05:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/A350teaser2-rsz-1000x600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=22975#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=22975\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"SkyMiles Value, Not Monetization, Goals for Delta\u2019s Optimistic 2025 Outlook \u2013 FlyerTalk\",\"datePublished\":\"2025-01-11T16:05:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=22975\"},\"wordCount\":402,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=22975#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/A350teaser2-rsz-1000x600.jpg\",\"keywords\":[\"american express\",\"delta air lines\",\"delta skymiles\",\"Deltas\",\"FlyerTalk\",\"frequent flyer\",\"Goals\",\"loyalty\",\"Membership\",\"monetization\",\"Optimistic\",\"Outlook\",\"Partnership\",\"Program\",\"Revenue\",\"Rewards\",\"SkyMiles\",\"Uber\",\"value\",\"YouTube\"],\"articleSection\":[\"Airline\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=22975#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=22975\",\"url\":\"https:\/\/fivemor.com\/?p=22975\",\"name\":\"SkyMiles Value, Not Monetization, Goals for Delta\u2019s Optimistic 2025 Outlook \u2013 FlyerTalk - 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