{"id":229607,"date":"2025-05-07T22:47:44","date_gmt":"2025-05-07T22:47:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/pg-tips-enters-the-tea-culture-wars-with-nca\/"},"modified":"2025-05-07T22:47:44","modified_gmt":"2025-05-07T22:47:44","slug":"pg-tips-enters-the-tea-culture-wars-with-nca","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=229607","title":{"rendered":"PG Tips enters the tea culture wars with NCA"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>\u201cLive Life one tea at a time\u201d is New Commercial Arts\u2019 debut line for PG Tips, the famed UK brand now owned by P\/E firm CVC. Back in the day it was \u2018Tea you could really taste\u2019 with the celebrated\/notorious chimps, now cancelled alas.<\/p>\n<p>NCA\u2019s debut riffs an another famous PG campaign, \u2018Monkey\u2019 with Johnny Vegas and a monkey mascot, a product of Mother\u2019s fervid imagination as I recall. New monkey is the star of a reality show, hitched to comedy actress Emily Atack.<\/p>\n<p><iframe loading=\"lazy\" title=\"PG Tips | Live Life One Tea at a Time | At Home With Monkey\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/2Qxll0bhDVs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Elle Barker, CMO of Lipton Teas says: \u201cFrom the very first conversation we had with NCA, we knew they truly got the heart of the brand and the ambition behind the brief. I\u2019m incredibly proud of the work we\u2019ve created together \u2014 it\u2019s bold, funny and absolutely captures the chaos of family life and the role that tea plays for so many British families. \u2018Live life one tea at a time\u2019 puts Monkey and the brand back in the spotlight and kicks off a brand new chapter for PG Tips.\u201d<\/p>\n<p>NCA ECDs Dan Seager and Steve Hall add: \u201cIt\u2019s been an absolute joy to work with the team at PG Tips. We were eager to create a campaign that did justice to such an iconic, fabric-of-the-nation brand and brought to life the fact that, whatever life throws at you, nothing beats a good cup of PG.  And no one knows that better than Monkey. The nation has clearly missed him and persuading him to come back into the limelight has been a career high.\u201d<\/p>\n<p>Tea wars, perhaps surprisingly, seem to have broken out on TV. Reigning champ is Yorkshire Tea with its long-running series featuring stage Yorkshire folk (there\u2019s a Yorkshire everything on TV at the moment: vets, auction houses..even if, as far as I know, they don\u2019t grow tea there.) Courtesy of Lucky Generals. Brooke Bond has also bounced back with<a href=\"https:\/\/www.moreaboutadvertising.com\/2025\/04\/tatas-tetley-from-pablo-puts-the-tea-back-in-britain\/\"> Pablo<\/a>. <\/p>\n<p>At least the current contenders recognise that tea is the ultimate comfort product. I dimly recall a generic campaign \u2018Join the Tea Set\u2019 which tried to make the venerable cuppa trendy, with be-flowered hippies and other unlikely all-sorts.  <\/p>\n<p>Top book for any FMCG brand and their agency is to enter \u201cculture,\u201d and this is clearly what Lipton and NCA are after here. A promising start.<\/p>\n<p>Still miss the chimps though.<\/p>\n<p>MAA creative scale: 8<\/p>\n<div class=\"sfsiaftrpstwpr\" style=\"\">\n<div class=\"sfsi_plus_Sicons center-right\" style=\"float:center-right\">\n<p><span>Please follow and like us:<\/span><\/p>\n<div class=\"sf_subscrbe\" style=\"display: inline-block;vertical-align: middle;width: auto;\"><a href=\"https:\/\/follow.it\/now\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/follow_subscribe.png\"\/><\/a><\/div>\n<div class=\"sf_fb\" style=\"display: inline-block;vertical-align: middle;width: auto;\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.moreaboutadvertising.com%2F2025%2F05%2Fpg-tips-enters-the-tea-culture-wars-with-nca%2F\" style=\"display:inline-block;\"> <img decoding=\"async\" class=\"sfsi_wicon\" data-pin-nopin=\"true\" width=\"auto\" height=\"auto\" alt=\"fb-share-icon\" title=\"Facebook Share\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/share_icons\/fb_icons\/.svg\"\/><\/a><\/div>\n<div class=\"sf_twiter\" style=\"display: inline-block;vertical-align: middle;width: auto;\"><a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=PG+Tips+enters+the+tea+culture+wars+with+NCA https:\/\/www.moreaboutadvertising.com\/2025\/05\/pg-tips-enters-the-tea-culture-wars-with-nca\/\" style=\"display:inline-block\"><br \/>\n\t\t\t<img decoding=\"async\" nopin=\"nopin\" width=\"auto\" class=\"sfsi_plus_wicon\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/share_icons\/Twitter_Tweet\/_Tweet.svg\" alt=\"Tweet\" title=\"Tweet\"\/><br \/>\n\t\t<\/a><\/div>\n<div class=\"sf_pinit\" style=\"display: inline-block;text-align:left;vertical-align: middle;\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https:\/\/www.moreaboutadvertising.com\/2025\/05\/pg-tips-enters-the-tea-culture-wars-with-nca\/\" data-pin-custom=\"true\" target=\"_blank\" style=\"display:inline-block;\"><img decoding=\"async\" class=\"sfsi_wicon\" data-pin-nopin=\"true\" width=\"auto\" height=\"auto\" alt=\"Pin Share\" title=\"Pin Share\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/share_icons\/en_US_save.svg\"\/><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<p><script>\n\t\t\t(function(d, s, id) {\n\t\t\t\tvar js, fjs = d.getElementsByTagName(s)[0];\n\t\t\t\tif (d.getElementById(id)) return;\n\t\t\t\tjs = d.createElement(s);\n\t\t\t\tjs.id = id;\n\t\t\t\tjs.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.5\";\n\t\t\t\tfjs.parentNode.insertBefore(js, fjs);\n\t\t\t}(document, 'script', 'facebook-jssdk'));\n\t\t<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLive Life one tea at a time\u201d is New Commercial Arts\u2019 debut line for PG Tips, the famed UK brand now owned by P\/E firm CVC. Back in the day it was \u2018Tea you could really taste\u2019 with the celebrated\/notorious chimps, now cancelled alas. NCA\u2019s debut riffs an another famous PG campaign, \u2018Monkey\u2019 with Johnny [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":229608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[3733,10882,85623,1638,3535,5290],"dealstore":[],"offerexpiration":[],"class_list":["post-229607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-culture","tag-enters","tag-nca","tag-tea","tag-tips","tag-wars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PG Tips enters the tea culture wars with NCA - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=229607\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PG Tips enters the tea culture wars with NCA - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u201cLive Life one tea at a time\u201d is New Commercial Arts\u2019 debut line for PG Tips, the famed UK brand now owned by P\/E firm CVC. 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