{"id":228193,"date":"2025-05-07T05:49:06","date_gmt":"2025-05-07T05:49:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/smarter-b2b-ads-bigger-results\/"},"modified":"2025-05-07T05:49:06","modified_gmt":"2025-05-07T05:49:06","slug":"smarter-b2b-ads-bigger-results","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=228193","title":{"rendered":"Smarter B2B Ads, Bigger Results"},"content":{"rendered":"


\n<\/p>\n

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Expert Panel Discusses How To Stretch Budget,\u00a0Drive Conversions<\/strong><\/em><\/h2>\n

How do I make my B2B advertising dollars go further?<\/strong> It\u2019s a common question we hear from marketers, and one we wanted to address. That\u2019s why we teamed up with industry leaders for a webinar focused on how to boost your digital advertising ROI.<\/p>\n

<\/p>\n

The webinar\u2014The Proven Path to Better B2B Leads & Conversions<\/em>\u2014brought together folks from Seventh Bear, HubSpot, StackAdapt and Kuno Creative to talk about how the ad space is changing, as well as strategies to keep pace. With nearly 550 registrants for the virtual event, it\u2019s an important topic we\u2019re glad to have covered with such a strong team.<\/p>\n

\"Kuno-Blog-Webinar-Trifecta\"Webinar Highlights<\/span><\/p>\n

Today\u2019s B2B Reality: Do More With Less<\/h3>\n

The session kicked off with a frank look at realities of B2B marketing right now. Seventh Bear\u2019s Robert Rose<\/a> spoke to how customer expectations have shifted\u2014markedly.<\/p>\n

The lines between B2B and B2C have blurred, with B2B customers expecting experiences that mirror the former. Teams feel the pressure to deliver these elevated experiences, all while being asked to do more with less and struggling to address a widening skills gap.<\/p>\n

Smarter data strategies support smarter marketing that helps companies keep pace.<\/em><\/p>\n

Unlocking First-Party Data: A Goldmine for Personalization<\/h3>\n

The spotlight then turned to first-party data and how to capitalize on its full potential. HubSpot\u2019s Maggie Philbin<\/a> shared how with CRMs, companies can collect behavioral data to better engage with their customers. This portion of the webinar included a walkthrough of setting up custom events in HubSpot to power personalization efforts.<\/p>\n

Target Smarter: StackAdapt + HubSpot in Action<\/h3>\n

Did you know that businesses that excel at personalization see 40% more revenue than other players? StackAdapt\u2019s Michelle Yien<\/a> cited stats like this to showcase how first-party data helps B2B organizations win.<\/p>\n

When companies synchronize HubSpot with StackAdapt, they can start to target first-party data and deliver measurable results with ad spend. (There\u2019s a reason why they say, \u2018First-party data is gold\u2019.)<\/p>\n

Real Results: How One Manufacturer Grew $160K in Pipeline<\/h3>\n

Kuno\u2019s Shaun Kanary<\/a> showed this impact with an example from our client portfolio: a capital equipment manufacturer sought to modernize their ad strategy. By syncing HubSpot first-party data with StackAdapt\u2019s advanced targeting, and layering in Kuno\u2019s strategic expertise, the client launched high-impact ABM and retargeting campaigns. The results: $160K in pipeline revenue, 35X return on ad spend and a 818% increase in clickthrough rate.<\/p>\n

Interested in learning more about this client\u2019s success? <\/em>View the case study here.<\/em><\/a><\/p>\n

Watch the Webinar On-Demand<\/h2>\n

If you missed the live session or want to revisit key insights, you can catch the webinar on-demand<\/a>. Whether you’re just starting to rethink your ad strategy or you’re looking to scale smarter, this session offers a proven blueprint to help move the needle.<\/p>\n

\"The<\/a><\/span><\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Expert Panel Discusses How To Stretch Budget,\u00a0Drive Conversions How do I make my B2B advertising dollars go further? It\u2019s a common question we hear from marketers, and one we wanted to address. 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