I share 9 ways here<\/a>), but video content enables the know, like and trust factor to build quickly.<\/p>\n\u00a0<\/p>\n
When someone watches a video, especially if the video is of you speaking on camera, they are able to see you and hear you. This is considerably more powerful than reading something you\u2019ve written down. When reading something it is easy to not make the connection between what you are reading and the writer. For example, you might be reading this blog post and not even aware of the fact that it\u2019s written by me \u2013 Charelle Griffith. And even if you know it\u2019s written by Charelle Griffith you might never have seen a photograph of me, heard me speak or seen me on camera. Therefore, the connection isn\u2019t going to be as strong as the connection made via a video.<\/p>\n
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Video content will help you stand out and be remembered<\/b><\/h2>\n
To be successful in business, you need to stand out and be remembered. Video content will help you with both of those things. Firstly, in relation to standing out, you have the opportunity with video to visually stand out. This can be as something as something you wear or what your background is. For example, in the majority of my videos I\u2019m wearing yellow (my brand colour) and in front of my bookcase. These two things combined are visual hooks that help me stand out and be remembered. Video naturally helps you to be remembered because there are multiple senses involved. Someone has seen you and heard you. This is going to create a stronger reference, which helps drastically with recall. This is useful for two reasons. Firstly, this is useful if the person wants to work with you in the future and is trying to recall information about you and your business. Secondly, it is useful even if the person doesn\u2019t want to work with you, but wants to recommend you to someone else.<\/p>\n
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I have lost count of the times I have wanted to recommend a business, I can remember having seen a social media post in the past, but then can\u2019t remember their name or anything else so I can actually find them and recommend them. You want people to remember your business so that if the time is right in the future they can recall your business and work with you. And you want it so they can recommend you to others too.<\/p>\n
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Strategic video content will make scaling your business easier<\/b><\/h2>\n
Not all video content is created equally and as I\u2019ve already mentioned there are multiple ways that you can include video in your content strategy. The important thing is to think about your buyer journey and map out where you\u2019ll use video content.<\/p>\n
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For example, if you want to use video content to help new people become aware of your business then you might decide to focus on using video in combination with SEO (search engine optimisation). You could make the decision to do this by creating long-form videos on YouTube or you could so this by creating short-form videos on TikTok. In both situations the focus will be on creating content based on what people are searching for. By optimising for search you are creating content that has the opportunity to be consumed months and even years later, which is why it will help you to scale sales in your business.<\/p>\n
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Video content isn\u2019t just useful for the awareness stage of the buyer journey though. It can also be great for nurturing or converting. You might decide to record live videos on a social media platform as a way to nurture your social media following. Going live regularly on a social media platform enables you to be able to demonstrate your expertise, and as mentioned earlier build the know, like and trust factor.<\/p>\n
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With the video content mention so far it is fairly common to regularly create this type of content, but even if you don\u2019t want to commit to regularly creating videos you can still strategically and sparingly use video. For example, you might decide that given how powerful video is you want to create video content specifically for converting. You could create a webinar (masterclass, training etc) where you provide value and then the next step is to buy a specific offer. Again you have options you could do these live \u2013 and it is a great way to be able to sell to hundreds or thousands of people at once. Or to really maximise the scaling opportunity you could do a recorded webinar which with the right software can be accessed whenever someone would like.<\/p>\n
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