{"id":227601,"date":"2025-05-06T22:40:04","date_gmt":"2025-05-06T22:40:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/wpp-axes-groupm-for-wpp-media\/"},"modified":"2025-05-06T22:40:04","modified_gmt":"2025-05-06T22:40:04","slug":"wpp-axes-groupm-for-wpp-media","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=227601","title":{"rendered":"WPP axes GroupM for WPP Media"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Yet another big change is coming at WPP \u2013 inevitable given its slow or no-growth and becalmed share price \u2013 with GroupM, its once all-conquering media business, to be rebranded as WPP Media. GroupM consists mainly of EssenceMediacom, Mindshare and Wavemaker.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/groupm-1.webp\" alt=\"\" width=\"1024\" height=\"683\" class=\"aligncenter size-full wp-image-1827415\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/groupm-1.webp 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/groupm-1-300x200.webp 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/groupm-1-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p>Big media pitches tend to be holding company operations these days (although there\u2019s usually a lead existing agency) so WPP Media makes sense. But it\u2019s also bound to lead to job losses and other cutbacks as the about-to-be WPP Media under returning boss Brian Lesser copes with account losses. It recently lost Coca-Cola US media and PayPal although it\u2019s had big wins too including some of Amazon. GroupM currently employs around 40,000 people.<\/p>\n<p>GroupM\u2019s demise is bound to lead to speculation that WPP\u2019s creative agencies face further \u201crationalisation.\u201d Currently some legacy brands \u2013 JWT, Y&amp;R and Wunderman are grouped under VML with Ogilvy remaining separate. But the holding company also has a slew of other quasi-independent agencies which have not been performing strongly plus AKQA and Grey lumped together.<\/p>\n<p>WPP Creative now looks a pretty obvious thing to do. WPP already has WPP Open X handling Coca-Cola creative.<\/p>\n<p>WPP is no longer the biggest ad holding company by some measures (Publicis is the biggest by market cap while the combined Omnicom and IPG will be the biggest all-round when and if their merger goes through.)<\/p>\n<p>For years WPP\u2019s overriding strategy was to be the biggest, expecting that to attract the biggest clients. Now that\u2019s no longer the case it can attempt to create a leaner organization. This may reflect the views of new chairman Philip Jansen, acting alongside CEO Mark Read.    <\/p>\n<div class=\"sfsiaftrpstwpr\" style=\"\">\n<div class=\"sfsi_plus_Sicons center-right\" style=\"float:center-right\">\n<p><span>Please follow and like us:<\/span><\/p>\n<div class=\"sf_subscrbe\" style=\"display: inline-block;vertical-align: middle;width: auto;\"><a href=\"https:\/\/follow.it\/now\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/follow_subscribe.png\"\/><\/a><\/div>\n<div class=\"sf_fb\" style=\"display: inline-block;vertical-align: middle;width: auto;\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.moreaboutadvertising.com%2F2025%2F05%2Fwpp-axes-groupm-for-wpp-media%2F\" style=\"display:inline-block;\"> <img decoding=\"async\" class=\"sfsi_wicon\" data-pin-nopin=\"true\" width=\"auto\" height=\"auto\" alt=\"fb-share-icon\" title=\"Facebook Share\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/share_icons\/fb_icons\/.svg\"\/><\/a><\/div>\n<div class=\"sf_twiter\" style=\"display: inline-block;vertical-align: middle;width: auto;\"><a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=WPP+axes+GroupM+for+WPP+Media https:\/\/www.moreaboutadvertising.com\/2025\/05\/wpp-axes-groupm-for-wpp-media\/\" style=\"display:inline-block\"><br \/>\n\t\t\t<img decoding=\"async\" nopin=\"nopin\" width=\"auto\" class=\"sfsi_plus_wicon\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/share_icons\/Twitter_Tweet\/_Tweet.svg\" alt=\"Tweet\" title=\"Tweet\"\/><br \/>\n\t\t<\/a><\/div>\n<div class=\"sf_pinit\" style=\"display: inline-block;text-align:left;vertical-align: middle;\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https:\/\/www.moreaboutadvertising.com\/2025\/05\/wpp-axes-groupm-for-wpp-media\/\" data-pin-custom=\"true\" target=\"_blank\" style=\"display:inline-block;\"><img decoding=\"async\" class=\"sfsi_wicon\" data-pin-nopin=\"true\" width=\"auto\" height=\"auto\" alt=\"Pin Share\" title=\"Pin Share\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/plugins\/ultimate-social-media-plus\/images\/share_icons\/en_US_save.svg\"\/><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n<p><script>\n\t\t\t(function(d, s, id) {\n\t\t\t\tvar js, fjs = d.getElementsByTagName(s)[0];\n\t\t\t\tif (d.getElementById(id)) return;\n\t\t\t\tjs = d.createElement(s);\n\t\t\t\tjs.id = id;\n\t\t\t\tjs.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.5\";\n\t\t\t\tfjs.parentNode.insertBefore(js, fjs);\n\t\t\t}(document, 'script', 'facebook-jssdk'));\n\t\t<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yet another big change is coming at WPP \u2013 inevitable given its slow or no-growth and becalmed share price \u2013 with GroupM, its once all-conquering media business, to be rebranded as WPP Media. GroupM consists mainly of EssenceMediacom, Mindshare and Wavemaker. Big media pitches tend to be holding company operations these days (although there\u2019s usually [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":227602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[51805,50797,10999,21276],"dealstore":[],"offerexpiration":[],"class_list":["post-227601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-axes","tag-groupm","tag-media","tag-wpp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WPP axes GroupM for WPP Media - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=227601\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP axes GroupM for WPP Media - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Yet another big change is coming at WPP \u2013 inevitable given its slow or no-growth and becalmed share price \u2013 with GroupM, its once all-conquering media business, to be rebranded as WPP Media. 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