Posted
\n\t\t\t\t\t\t\ton\t\t\t\t\t\t\tTuesday, May 6, 2025\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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From the release:<\/p>\n
Award-winning global creative production company 1stAveMachine<\/a> has launched 1stAveDesign<\/a>, a new division specializing in creative design solutions for individuals, medium-scale businesses, and large corporations in the tech, food, gaming, and music sectors.<\/p>\n With over 20 years\u2019 experience producing award-winning video, digital and experiential content for agencies and brands, the creation of a dedicated design arm marks the latest evolution of the company\u2019s ecosystem as it seeks to diversify into new industries and roll out its culture of collaboration on a global scale.<\/p>\n Rooted in the belief that design is fundamental to a brand, 1stAveDesign will offer a range of solutions, or \u201cjourneys\u201d, spanning brand building, expansion, shift, refresh, transformation, and harmonisation. Driven by Unit, each journey encompasses different elements of branding, visual identity, campaigns, digital content, illustration guidelines, motion guidelines, iconography, typography, UX and more. <\/p>\n With specialisms ranging from graphic design to animation, typography, illustration and branding, the six studios\u2019 previous notable work includes a complete rebrand of S\u00e3o Paulo Symphony Orchestra (OSESP); a brand design refresh and launch film for messaging platform WhatsApp\u2019s new identity; creating branding for Meta\u2019s original series Are We There Yet; and designing illustration systems for Facebook and fintech company NuBank.<\/p>\n To mark the launch of the new division, 1stAveDesign is releasing Symphony, a limited-edition book that explores the melody behind the agency\u2019s work and offers a guide to the challenges, heartbreak, and chaos of the creative journey. Featuring a cloth-wrapped, screen printed cover and with an initial limited run of 500 copies, the 150-page book will be exclusively distributed to 1stAveDesign\u2019s partners and clients.<\/p>\n 1stAveDesign launches with a curated network of talent from Argentina, Brazil and Spain, all aligned to the same goal: a singular vision for stories to tell. With plans to expand into Europe and US-based talent next year, 1stAveDesign\u2019s initial roster features Buenos Aires-based design and animation studio HUESO, graphic design studio As\u00eds, branding studio P\u00e1nico, graphic design duo Paz MiAmor, Sao Paulo-based design collective Polar and type design, lettering and illustration specialists YaniGuille & Co.<\/p>\n Gianluca Fallone, Executive Creative Director, 1stAveDesign said: \u201cDesign is not an image or a logo, but a whole set of tools and decisions that are not made in a day but over time. It is no longer a typography or a style, but a feeling and how people connect and interact with that emotion. As designers, we are driven by this connection, it allows us to go deeper and find what brands truly want to say. Of course, we understand the boundaries we work with, these being the edges of a brand\u2019s guidelines or a project brief. But those limits are just a warning sign saying \u201cwatch your step\u201d or \u201cmind the gap\u201d \u2013 it doesn\u2019t mean we can\u2019t take a peek or walk along the edge to see what\u2019s out there or deep inside. Our style is to explore with both freedom and responsibility.\u201d<\/p>\n Santiago Moncalvo, Executive Producer, 1stAveDesign added: \u201cWe are thrilled to be creating this box-fresh new division of the 1stAve family. It\u2019s really quite surreal to have a seat at the table with the people I\u2019ve admired for so many years\u201d<\/p>\n Lautaro Brunatti, Managing Partner commented: \u201cI like to see myself as someone who helps others build their careers. So when we first signed Hueso as a directors\u2019 studio at 1stAveMachine in 2020, I was confident that their talent would continue to grow within our company ecosystem, and here we are, 5 years later, launching a branding design agency together, and I\u2019m looking forward to seeing what the future has in store for us!<\/p>\n \t\t\t \t\t\t
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