{"id":227039,"date":"2025-05-06T16:08:14","date_gmt":"2025-05-06T16:08:14","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/samsung-ads-offers-brands-insider-access-to-audience-data-new-shoppable-ads\/"},"modified":"2025-05-06T16:08:14","modified_gmt":"2025-05-06T16:08:14","slug":"samsung-ads-offers-brands-insider-access-to-audience-data-new-shoppable-ads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=227039","title":{"rendered":"Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads"},"content":{"rendered":"


\n<\/p>\n

\n

Samsung Ads\u2019 sheer volume of offerings this NewFronts<\/a> season could fill a David-Letterman-style Top 10 list\u2014which makes sense because one of those offerings includes David Letterman.<\/p>\n

With new data access through clean rooms, updated interactive formats, and Letterman himself, Michael Scott, vp and head of ad sales and operations, Samsung Ads, told ADWEEK this year marks the company\u2019s best offering at NewFronts, \u201cleveling up\u201d the package to advertisers at its Tuesday presentation.<\/p>\n

It\u2019s that package that Scott said can help marketers through the current economic uncertainty brought on by disruptions like the tariffs enacted by the Trump administration<\/a>. According to Scott, though the impact of tariffs is still uncertain, marketers are exercising a \u201ctremendous amount of caution,\u201d which the company is addressing by bringing full funnel flexibility to help marketing dollars go further.<\/p>\n

\u201cThe more that we can help them prove outcomes, whatever those outcomes might be, I think that\u2019s where marketers will really have a flight towards Samsung,\u201d Scott said. \u201cObviously, we want incredibly healthy economic conditions, but I think we\u2019re well-positioned to help marketers through this volatile time.\u201d<\/p>\n

\n
\n
\n

\"Samsung
<\/a> <\/div>\n<\/section>\n<\/div><\/div>\n

The evolution of FAST<\/strong><\/h4>\n

Samsung previously announced that it has surpassed 88 million monthly active users, which it counts as a device that has engaged in the service, according to Salek Brodsky, svp and global head of\u00a0Samsung\u00a0TV Plus, and that engagement continues to grow alongside the service\u2019s expanding lineup of nearly 700 channels and an on-demand library.<\/p>\n

\u201cIf you track the progression of our content offering and the actual user experience as a whole, our discovery capabilities, which we\u2019re now powering via significant investments in AI, all of those lend themselves, quite obviously, to increasing and incremental engagement from users,\u201d Brodsky said.<\/p>\n

The company is building on that growth by expanding its FAST channels and partnerships, including launching the Samsung Television Network (STN). Unlike typical FAST channels, which tend to focus on one genre or subject, STN is a broad-genre channel, showcasing a mix of sports, music, movies, and original content, including being the exclusive home of the Jonas Brothers\u2019 upcoming \u201cJonas20: Living the Dream Tour.\u201d<\/p>\n

Beyond the Jonas Brothers, Samsung Ads looked to showcase its talent on Tuesday by bringing David Letterman to the stage. Letterman\u2019s highly produced FAST channel,\u00a0Letterman TV, launched last year for Samsung and introduces his comedy to new viewers.<\/p>\n

<\/p>\n

\u201cWe did something similar with [Conan O\u2019Brien] previously<\/a>, and we were just looking to expand the partnership and do more with David,\u201d Brodsky said. \u201cHe was excited about what we were doing for him and his brand.\u201d<\/p>\n

The company is also focused on delivering more content from creators, including NASA engineer-turned-creator Mark Rober, Dhar Mann, Michelle Khare, Smosh, The Try Guys, and more. Meanwhile, Samsung is building on its more than 50 sports channels with offerings like Bally Sports Live, which has exclusive Minor League Baseball games and in-season NHL games.<\/p>\n

In addition, Samsung TV Plus is showcasing new content through unique partnerships, with a Spotify partnership bringing podcasting and a dedicated channel for The Ringer, a Billboard partnership giving viewers behind-the-scenes looks at award shows such as the MTV Awards, and an SM Entertainment partnership bringing more K-Content to viewers on the SMTOWN channel.<\/p>\n

Shop until you drop\u2026 an ad break <\/strong><\/h4>\n

Besides the content, Samsung is also rolling out new ad tools for reaching viewers, with offerings like ShoppingBreaks and GameBreaks.<\/p>\n

According to Travis Howe, global head of new product solutions, ShoppingBreaks will showcase creative-led short-form content, as well as a call to action that lets consumers make purchases directly from the TV.<\/p>\n

\u201cWe already have the capability today using more traditional means like QR codes, click to SMS, and cluster email to drive that conversion. But as you know, that conversion is taking place on a secondary device,\u201d Howe said. \u201cThe goal is that, using your remote, you will be able to shorten that path from discovery to purchase by completing the transaction on the television.\u201d<\/p>\n

Meanwhile, the company is also expanding its GameBreaks tool, which it launched earlier<\/a> this year, with eight additional games joining its trivia game ad offerings. The goal is to give marketers a template-driven experience where they can engage viewers through a short-form game and deliver their brand messages.<\/p>\n

\u201cWe\u2019re going to make this wildly repeatable for advertisers, because we\u2019re going to have a portfolio of games that they can choose from,\u201d Howe said. \u201cIt\u2019s scalable because we\u2019re running it in ad time, and it\u2019s customizable, so we make it turnkey.\u201d<\/p>\n

Room for clean data<\/strong><\/h4>\n

At last year\u2019s NewFronts, Samsung Ads touted its Optimal Reach solution, which identifies duplicated audiences and uncovers previously unexposed viewers across both linear and AVOD. This time, the company is expanding on its data suite with AI-driven solutions, including Data+ and Audience Collectives.<\/p>\n

Through partnerships with Snowflake, LiveRamp (Habu Clean Room), and Infosum, Data+ allows advertisers to utilize Samsung\u2019s data and insights through a privacy-compliant clean room.<\/p>\n

\u201cIt\u2019s the first time that\u2019s ever happened,\u201d Scott said. \u201cPeople might think that\u2019s access to Samsung\u2019s data. It is.\u201d<\/p>\n

The solution allows advertisers to get deduplicated reach across linear and CTV viewing, run audience overlap analyses of data against\u00a0Samsung\u2019s TV ecosystem to determine scale, and analyze and understand consumer behavior after campaign exposure.<\/p>\n

<\/p>\n

Meanwhile, with the help of AI, audience and viewership data, and ACR data, Samsung is introducing Audience Collectives, which deliver more than 600 targeted audience segments, including categories like Travelers or Audiobook Enthusiasts.<\/p>\n

Moving forward, the company is looking at even more ways to reach consumers, whether that be through interactive ads on TVs or even utilizing the screens on refrigerators to power contextual brand discovery.<\/p>\n

\u201cHistorically speaking, advertisers\u2014to some degree\u2014are still looking at the television as being that awareness vehicle, that leaned-back experience,\u201d Howe said. \u201cWhat I\u2019m excited about is that we are reinventing how advertisers can use it across the full funnel.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Samsung Ads\u2019 sheer volume of offerings this NewFronts season could fill a David-Letterman-style Top 10 list\u2014which makes sense because one of those offerings includes David Letterman. With new data access through clean rooms, updated interactive formats, and Letterman himself, Michael Scott, vp and head of ad sales and operations, Samsung Ads, told ADWEEK this year […]<\/p>\n","protected":false},"author":1,"featured_media":227040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1846,14239,12577,13829,11603,10961,18196,77717,2212,2014,28830],"dealstore":[],"offerexpiration":[],"class_list":["post-227039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-access","tag-ads","tag-audience","tag-brands","tag-data","tag-general","tag-insider","tag-newfronts","tag-offers","tag-samsung","tag-shoppable"],"yoast_head":"\nSamsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=227039\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=227039&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Samsung Ads\u2019 sheer volume of offerings this NewFronts season could fill a David-Letterman-style Top 10 list\u2014which makes sense because one of those offerings includes David Letterman. With new data access through clean rooms, updated interactive formats, and Letterman himself, Michael Scott, vp and head of ad sales and operations, Samsung Ads, told ADWEEK this year […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=227039\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-06T16:08:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=227039#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=227039\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads\",\"datePublished\":\"2025-05-06T16:08:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=227039\"},\"wordCount\":1007,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=227039#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg\",\"keywords\":[\"Access\",\"ads\",\"Audience\",\"Brands\",\"Data\",\"General\",\"Insider\",\"NewFronts\",\"Offers\",\"Samsung\",\"Shoppable\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=227039#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=227039\",\"url\":\"https:\/\/fivemor.com\/?p=227039\",\"name\":\"Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=227039#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=227039#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg\",\"datePublished\":\"2025-05-06T16:08:14+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=227039\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=227039#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg\",\"width\":600,\"height\":315},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=227039","next":"https:\/\/fivemor.com\/?p=227039&page=2","og_locale":"en_US","og_type":"article","og_title":"Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads - Som2ny Network","og_description":"Samsung Ads\u2019 sheer volume of offerings this NewFronts season could fill a David-Letterman-style Top 10 list\u2014which makes sense because one of those offerings includes David Letterman. With new data access through clean rooms, updated interactive formats, and Letterman himself, Michael Scott, vp and head of ad sales and operations, Samsung Ads, told ADWEEK this year […]","og_url":"https:\/\/fivemor.com\/?p=227039","og_site_name":"Som2ny Network","article_published_time":"2025-05-06T16:08:14+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=227039#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=227039"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads","datePublished":"2025-05-06T16:08:14+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=227039"},"wordCount":1007,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=227039#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg","keywords":["Access","ads","Audience","Brands","Data","General","Insider","NewFronts","Offers","Samsung","Shoppable"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=227039#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=227039","url":"https:\/\/fivemor.com\/?p=227039","name":"Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=227039#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=227039#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg","datePublished":"2025-05-06T16:08:14+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=227039"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=227039#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/samsung-shoppingbreaks-newfronts.jpeg","width":600,"height":315},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/227039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227039"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/227039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/227040"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227039"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=227039"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=227039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}