{"id":226078,"date":"2025-05-06T04:47:40","date_gmt":"2025-05-06T04:47:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/four-new-ways-were-helping-marketers-improve-data-strategies-and-app-measurement\/"},"modified":"2025-05-06T04:47:40","modified_gmt":"2025-05-06T04:47:40","slug":"four-new-ways-were-helping-marketers-improve-data-strategies-and-app-measurement","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=226078","title":{"rendered":"Four new ways we\u2019re helping marketers improve data strategies and app measurement."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p data-block-key=\"2t5i6\">Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we&#8217;re announcing new ways to bolster first-party data strategies, and enhance iOS campaign performance and reporting:<\/p>\n<h4 data-block-key=\"cisq1\">Boost performance with a streamlined data setup<\/h4>\n<ul>\n<li data-block-key=\"1rjkb\"><b>Google tag gateway for advertisers:<\/b> Tags help you understand how people interact with your website and ads. Our new <a href=\"https:\/\/support.google.com\/google-ads\/answer\/16214371\">Google tag gateway for advertisers<\/a> makes it easy to upgrade your tags to serve from your site\u2019s own server \u2014 helping improve performance and resilience of your measurement signals for deeper audience understanding and added control of your data. Soon, we\u2019ll bring additional security and transparency by incorporating <a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-confidential-matching-data-privacy\/\">confidential computing technology<\/a> by default.<\/li>\n<li data-block-key=\"b04us\"><b>New measurement and data source diagnostics:<\/b> Keeping your first-party data running smoothly helps optimize AI and enables you to adapt to changing customer behavior. You can now use new <a href=\"https:\/\/support.google.com\/google-ads\/answer\/14681508?hl=en&amp;sjid=511754189448273645-NC\">diagnostics<\/a> across several Google ad solutions to ensure proper setup and help drive stronger results using your first-party data.<\/li>\n<\/ul>\n<h4 data-block-key=\"cvqvq\">Strengthen your App campaign measurement<\/h4>\n<ul>\n<li data-block-key=\"c5gch\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/12119136\"><b>On-device conversion measurement using event data<\/b><\/a><b>:<\/b> We\u2019re expanding our on-device conversion measurement solution to support the use of deidentified app event data. This expansion improves iOS campaign optimization and reporting, while protecting user privacy.<\/li>\n<li data-block-key=\"3jju\"><a href=\"http:\/\/support.google.com\/google-ads\/answer\/16203286\"><b>Integrated conversion measurement<\/b><\/a><b>:<\/b> When coupled with the above, this new solution gives you more real-time, comprehensive and accurate reporting of your Google App campaign performance with third-party App Attribution Partners, enabling smarter, faster decision-making.<\/li>\n<\/ul>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we&#8217;re announcing new ways to bolster first-party data strategies, and enhance iOS campaign performance and reporting: Boost performance with a streamlined data setup Google tag gateway for advertisers: Tags help you understand how people interact with your website and ads. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":226079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[4364,11603,11467,12638,13352,3943,13530,11124,8023],"dealstore":[],"offerexpiration":[],"class_list":["post-226078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-app","tag-data","tag-helping","tag-improve","tag-marketers","tag-measurement","tag-none","tag-strategies","tag-ways"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Four new ways we\u2019re helping marketers improve data strategies and app measurement. - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=226078\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four new ways we\u2019re helping marketers improve data strategies and app measurement. - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we&#8217;re announcing new ways to bolster first-party data strategies, and enhance iOS campaign performance and reporting: Boost performance with a streamlined data setup Google tag gateway for advertisers: Tags help you understand how people interact with your website and ads. 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